We strategized, created,and deployed holiday email marketing campaigns that:
“I looked at a few agencies online who offered similar services. Once I spoke to Chris and his team, I was sure that they were the right fit for Boie.
They help design and implement weekly emails that go out to our customers and subscribers. The types of emails include transactional notifications, discounts and sales, brand initiatives, and more.
Weekly calls help set up strategy and their team is extremely familiar with our 3rd party email provider (Klaviyo). Their ability to scale their campaigns to match their client’s growth sets them apart. They knew exactly what we needed for our current size and goals.”
Boie is a specialty eCommerce store that sells sustainable body scrubbers, face scrubbers, and toothbrushes.
They hired us in 2018 to help them grow their email list, implement an effective email marketing strategy, increase email-driven sales, and boost customer loyalty and retention.
When we started working with them, they had an email list with 2,000 – 3,000 subscribers and little to no email marketing strategy in place.
We eventually grew their list to over 100K subscribers, helped them scale their email marketing strategy as their list grew, and helped them transition from using Mailchimp to Klaviyo.
Once they’d developed a more significant email list, we could begin implementing a strategy to generate email-driven sales.
Because they sold a novelty product (eco-friendly grooming products), we theorized that holiday email marketing would be critical to our email strategy and responsible for the majority of their yearly sales.
So we implemented the following holiday email marketing strategies in 2019 and 2020 which would eventually prove us right.
Thanksgiving eCommerce sales topped $5.1 billion in 2020, a 21% increase from 2019. That growth trend is expected to continue.
As with Halloween, you simply need to apply some marketing savvy to connect your product to the holiday, offer a discount, and watch the sales roll in.
In 2019, we sent out two Thanksgiving emails.
The first was sent 6 days before Thanksgiving. It included some cute, Thanksgiving-themed copy about Boie’s products and a 15% Thanksgiving-themed discount code. The second email was sent on Thanksgiving Day.
Emails Sent: 2
Cyber Monday is probably the most important Holiday for online retailers. With over $10.8 billion in sales, it beat out Thanksgiving and Black Friday.
You can succeed with Cyber Monday emails by applying the same rule of Black Friday emails:
The average Cyber Monday discount is 36%. We went with 25% off. Try offering a discount in this range.
Shoppers love free shipping and it can significantly influence purchasing decisions.
Give shoppers an extra chance to take advantage of your awesome sale.
In 2019, we sent out just two Cyber Monday emails.
The first went out on Cyber Monday. Then we extended the sale the following day and included a countdown timer for some extra pressure.
Emails Sent: 2
Average Open Rate: 8.32%
Average CTOR: 11.57%
We sent out four Cyber Monday emails in 2020.
The first two went out on Cyber Monday – the first at 6:00am, and the second at 2:00pm.
Then we sent out two more the following day – one at 11:00am, and one at 6:00pm.
Key Takeaway: Like Black Friday, we were able to increase sales by sending out two daily promotional emails. Cyber Monday 2020 more than doubled the sales from the previous year.
Emails Sent: 4
Average CTOR: 4.61%
In 2020, every day during the month of December exceeded $1 billion in online sales. Shoppers turned to the internet for their holiday shopping amid the Covid19 Pandemic.
With everyone ordering gifts at the same time, shipping delays will inevitably occur. Which is why you must incorporate shipping reminders into your email marketing strategy.
Let subscribers know when they must place their orders in order to receive them by Christmas.
In 2019, we sent out just two Christmas emails.
The first was sent out on 12/12 and it advertised Boie’s products as “a great stocking
stuffer” and reminded shoppers to order by 12/13 to get their gifts by Christmas.
The second was a non-promotional email that was sent out on 12/26. It simply wished subscribers a happy holiday season.
In 2020, we sent out three Christmas emails.
The first two informed shoppers when they should order in order to receive their gifts by Christmas
The second was a non-promotional email that wished subscribers a happy holiday season.
Average CTOR: 0.71%
New Years has come to be associated with life-changing decisions. Everyone is ready to become a new person, and they need just the right product to do it with.
You can usually generate some sales by sending out an email wishing subscribers a happy new year. If possible, incorporate a product mention that connects your product(s) to their New Year’s Resolutions.
In 2019, we sent out a New Years email that prompted subscribers to make 2020 their
“smoothest, freshest, most sustainable year yet.”
Subject Line:Happy New Year from Boie USA!
In 2020, we sent out a New Years email that informed subscribers about Boie’s new
recycling program. It invited them to learn more about Boie’s commitment to creating
sustainable, environmentally-friendly products.
Subject Line:Sayonara 2020! Don’t let the door hit ya
At InboxArmy, we strategize, design, and manage email automations that increase revenue for our clients. Talk with a member of our team to see how we can improve your email marketing results. Get in touch now.