Who is Soccer Warehouse
Soccer Warehouse is a California soccer retailer offering jerseys, footwear, equipment, and authentic custom name-set work sourced from official suppliers. The brand serves a large, engaged customer base through its e-commerce store and several Southern California retail locations. They maintain a Klaviyo list of more than 100,000 subscribers.
Their email program had outpaced its structure. They needed stronger consistency, clearer design standards, and a partner who could help them extract more value from every send.
The Challenge
The brand wasn't exactly struggling or underperforming, but it had clearly outgrown what its previous email partner could support.
The fundamentals were there, but the email program lacked the type of strategic guidance and creative discipline that a growing retailer needs.
There were several issues that stood in the way:
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Designs weren't consistent or modern, and often required the internal team to rework them. -
Campaigns relied heavily on broad sends, despite strong customer data being available. -
Visual hierarchy made emails harder to scan, which affected click-through. -
Klaviyo's capabilities weren't being utilized fully. -
Only a few basic automations were live, so almost all performance depended on manual campaigns. -
SMS sends were active but not producing returns that justified the spend.
While they didn't require a complete makeover for their campaigns, they did need the right level of support to help the program move forward again.
Objectives
The focus for this engagement was simple - make manual campaigns more effective and consistent, which will inevitably bring in more profits.
The goal was to:
Improve the quality and consistency of email design
Strengthen segmentation and message relevance
Build a more stable, predictable campaign engine
Use Klaviyo more strategically
Lift overall ROI
Reduce internal design bottlenecks
Our Approach
After reviewing the full program, it became clear that the biggest opportunity was structure, not volume. The brand needed a strong foundation for design, something more structured and clean, and an intentional approach to campaign planning.
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A comprehensive email design system
We didn't create a template or two; instead, we created a system. Typography, spacing, CTAs, image treatment, and layout patterns—all standardized so every campaign looked on-brand and easy to navigate.
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Stronger visual hierarchy
We built layouts that guided the reader naturally. Key messages appeared earlier, products were easier to browse, and CTAs were placed more intentionally.
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More relevant segmentation
Using the data they already had, we created campaigns that were more targeted and useful to subscribers.
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Mobile-first layouts
Emails were rebuilt to read cleanly on small screens, which dramatically improved scannability and click behaviour.
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A disciplined campaign cadence
We aligned campaigns with performance opportunities, which helped the brand stay consistent while avoiding fatigue.
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Platform maximization - Getting more from existing Klaviyo account
The brand already had an existing paid Klaviyo account. Our goal was to help them get more from that investment through better segmentation, stronger send utilization, and more effective use of the platform without increasing costs.
So, what was the result?
Even without automation work, the campaign-driven program delivered strong performance across the engagement period.
Total Manual Email Revenue
$99,992
Total Net Profit
$60,184
Overall ROI
151%
Average monthly revenue
$6,631 → $16,665
Average Monthly Net Profit
$1,784 → $10,030
Peak Months
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July ROI: 330% -
August ROI: 288% -
Combined net profit for these two months: $40,025
Total Expense
The total expense for the 6-month period is $39,804.
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IA fees -
Pro-rata Klaviyo email cost -
Pro-rata Klaviyo SMS cost
So we generated $99,992 in revenue while investing $39,804.
Email Design Transformation
One of the most visible and impactful changes came from improving how emails looked and functioned.
Previous Agency
These templates arentt bad, but they were not built to scale. Earlier campaigns relied on long vertical stacks with minimal variation. Visual weight wasntt balanced, CTAs were easy to miss, and the overall experience didn’t reflect the quality of the products they sold. The designs delivered information, but they didn’t guide or engage the reader the way a retail email should.
Inboxarmy Email Design
The redesigned emails introduced structure and clarity. Spacing was more intentional, modules were more consistent, and product presentation felt more premium. Campaigns read more like curated retail experiences than generic product announcements. This made the emails more enjoyable to open, and easier to act on.
