Andrew Kordek was voted as one of the top five email marketing influencers by other industry professionals and is a go-to source of knowledge for brands looking to boost their ROI. He currently runs the consultancy Email Nucleus and is an in-demand speaker at various digital marketing conferences.
Andrew Kordek is a highly regarded thought leader with over 24 years of experience in the email marketing field. He’s known as one of the most trusted and insightful digital marketing influencers, and he regularly speaks at popular events.
Andrew is the founder of Email Nucleus which is a publisher and consultancy that combines email strategy education with brand-side storytelling. This unique approach has earned him the reputation as a visionary within the world of email marketing and other professionals closely follow his tips and advice.
His main focus is on helping brands and other marketers take a data-driven approach to complex email programs to maximize ROI and optimize the marketing experience for subscribers.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.