Christy Parrish
Christy Parrish has over 20 years of experience in digital marketing, holding various roles that have contributed to her success and expertise in client success and relationship management. She is a distinguished leader and mentor to some of the best in the business!
Who Is Christy Parrish?
Christy Parrish is a digital marketing pro with over two decades of experience. She leads transformative, data-driven CRM strategies and fine-tunes processes for innovative marketing initiatives.
Currently, Parrish is the Senior Director of Client Partnerships at Cordial, where she heavily emphasizes the importance of using data to create meaningful customer experiences.
Parrish is all about connecting the dots between different marketing channels, like email, social media, and text messages, to create seamless customer interactions. She’s also passionate about helping brands stay relevant, especially with younger Gen Z customers.
Publications and contributions
- InboxArmy – Holiday Email Marketing
- Shoptalk Fall 2024
- Total Retail TECH 2024
- Women in Retail Leadership Circle 2024 (WIRLS)
- CommerceNext
- Customer Relationship Management Conference (CRMC)
- eTail™ Palm Springs 2024
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
