Jimmy Kim
Jimmy Kim is an eCommerce marketing expert and the co-founder and CEO of Sendlane. He also hosts two very popular podcasts and writes a newsletter where he shares actionable eCommerce tips and advice with his audience.
Who Is Jimmy Kim?
Jimmy Kim is one of the most versatile experts within the eCommerce email marketing world. As he wears so many different hats, it’s hard to say which of his many achievements is his biggest.
The thing he’s probably best known for is being the CEO and co-founder of Sendlane, which is a highly popular and effective marketing automation platform. Sendlane works with over 1,700 brands to help them increase customer retention and generate more revenue.
While Sendlane is Jimmy’s primary focus, he also co-hosts two influential eCommerce podcasts: ASOM and Send It!
As if this wasn’t enough, Jimmy now runs Commerce Roundtable, which is an industry event aimed at helping eCommerce professionals network with and learn from each other.
Jimmy is known for his ability to align an overall marketing strategy with the specific goals of an eCommerce business. Plus, he’s widely regarded as an email deliverability expert who knows everything there is to know about increasing customer retention.
Publications & Contributions
- eCommerce Academy: Instructor
- Debutify: Email and SMS Marketing with Jimmy Kim
- OMG Commerce: The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
