LoriBeth (LB) Blair
LB Blair is one of the world's leading deliverability professionals and she's been trusted by some of the biggest brands to help them improve their email marketing strategies.
She's now in charge of deliverability at Email Industries where her skills and expertise continue to be put to good use.
Who Is LB Blair?
LB Blair is a highly regarded email deliverability expert who has worked with many leading email marketing brands, such as Platonic Ideal, Validity Inc., and ClickDimensions. She’s spent plenty of time working with Fortune 100 companies and helping them transform their email campaigns for maximum impact.
Simply put, she’s the go-to email marketer for businesses looking to avoid the spam folder.
Currently, she’s the Chief Strategy Officer at Email Industries where she focuses on using in-depth email data analytics to find deliverability solutions for many different businesses.
LB’s approach involves developing a deep understanding of her clients’ businesses and pain points. Then, she prioritizes engineering email infrastructure and building strategies designed for optimal inbox placement.
She’s also a leading provider of webinars, offering actionable tips on how to perfectly craft email marketing campaigns and avoid spam filters.
Publications & Contributions
- That InboxArmy Podcast: Demystifying Email Deliverability with LB Blair from Email Industries
- Email’s Not Dead (Podcast): Email data and oops pancakes with LB Blair of Platonic Ideal
- Deliverability Summit: Featured speaker
We Are The Swiss Army Knife Of Email Marketing
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
