Matthew Vernhout
Matthew Vernhout is best known as an expert source on privacy and data protection for e-commerce brands. He’s currently the Principal Email Advisor at Email Industries where he consults with brands to improve deliverability and increase ROI. Matthew is also the founder of both EmailKarma and the Canadian Email Summit.
Who Is Matthew Vernhout?
Matthew Vernhout is an incredibly versatile email marketing expert who wears many different hats. Alongside his role at Email Industries, he’s also a podcast host, author, public speaker, and digital marketing and privacy advocate.
At Email Industries, his specialties are marketing strategies and finding solutions to email delivery challenges. Matthew also finds time to work with many other initiatives and organizations such as the ANA’s Email Experience Council and the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG).
In 2019, Matthew was recognized as the EEC Thought Leader of the Year and has also been listed as one of the Top 50 Marketing Bloggers in Canada.
Publications & Contributions
- A Complete Guide to e-Marketing Under Canada’s Anti-Spam Legislation
- 250ok’s DMARC Adoptions Among e-Retailers
- The Impact of CASL on Email Marketing
- The EEC’s Global Email Marketing Compliance Guide
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
