Who Is Scott Cohen?
Scott Cohen, the CEO of InboxArmy, is backed by 20 years of experience in digital marketing. During his illustrious career, he’s handled email campaigns for brands such as 1-800 Contacts, Purple, and many more.
His knowledge and skills are widely appreciated within the industry, and in 2021, he was recognized with the ANA Email Experience Council’s Stefan Pollard Email Marketer of the Year Award.
Scott has a deep understanding of all aspects of digital marketing but some of his areas of expertise include marketing automation, multichannel strategies, and content creation.
Publications & Contributions
- How to Improve Average Order Value (AOV): Strategies to Boost Your E-commerce Revenue – InboxArmy
- What Is The Best Time To Send Push Notifications? – InboxArmy
- 8 Common Ecommerce Mistakes To Avoid (+Lessons) – InboxArmy
- A Conversation with Scott Cohen – The Future of Email Podcast
- 15 Cyber Monday Email Examples & Tips To Boost Sales – InboxArmy
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
