Infographics
Holiday Email Marketing
We went out and asked some of the best minds in the email marketing space two big questions about how they would approach the holiday season...
Email Testing
The best email marketers are testers at heart. And what’s great about email marketing is that you can test just about anything–subject lines, CTAs, content, personalization, product recommendations, and more...
Welcome Email Best Practices
Everyone loves to be welcomed, right?
Your email marketing program must be the message
deliverer to do just that: WELCOME NEW SUBSCRIBERS to your brand...
18 Experts talk about Email Marketing in 2024
How should you approach the new year? What should you expect to come down the pike this year? We reached out to some of the brightest email marketing minds in the world to get their thinking on what 2024 will have to offer. Jump in!...
Email Experts Roundtable: The Seasons of Email Marketing
Business can be very seasonal. Oftentimes, email marketers (and really, the rest of their respective marketing departments) can be drinking from the firehose during the "busy season(s)" while playing catch up when business is out of season...
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
