Email marketing is not just about sending emails to your subscribers. It’s more about sending emails that will help you achieve your marketing goals.
InboxArmy’s CEO, Chris Donald had a very insightful chat with Elenora Israele, the head of growth marketing at Clutch, for a discussion on how you can do just that.
Executing an effective email marketing strategy requires that you stay up to date with current email marketing best practices.
Some of the important points discussed include:
Many marketers are struggling to reap the ROI they’re supposed to be with email marketing. As a result, they come to the wrong conclusion that email marketing is dead.
Email marketing isn’t dead.
As long as email remains the people’s choice when it comes to communicating with brands, email will still play a major role in successful marketing campaigns. Make sure to watch this interview as it will help you leverage this powerful marketing avenue - email.
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