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The economy is neither fully open, nor fully closed. We call this limbo.  In a close-up view, the world seems to be standing relatively  

Personalization. You know you need to do it, but you just need to know how—in a way that’s both effective and efficient. The good

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had

The advent of Mobile has created a radical shift in the financial industry. Standing out in the Fintech marketplace is becoming

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve

The last few years have imposed a lot of heavy acronyms imposed upon marketers. GDPR, CCPA, and IDFA to name a

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

As retailers prepare for the holidays and look for better ways to cater to customers’ new online and offline shopping habits, mobile

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could

It’s not even November, but the holiday shopping season has already begun. With nearly two-thirds of consumers saying the

Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer

Upgrades to technology doesn’t always have to mean a full digital transformation, sometimes modernization can get your

Growth Marketing. You may think that it’s one of those ever-present business buzzwords we always hear.  But unlike terms

When it comes to user segmentation—the first of the four core pillars of personalization—you can’t have a one-to-one conversation

The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly

Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.

Amazon’s second-quarter earnings made one thing perfectly clear: If there was a king of retail for the coronavirus era, it would

Customer experiences that worked when your company was a small start-up won't necessarily scale as your organization grows.

Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this…It’s a fairly

2020: It wouldn’t be a new year without a passel of prophecies and things to come. Each industry has its fair share of oracles and

Shopify’s push into agentic commerce is a real shift in how products get discovered and bought, not just another AI feature announcement. AI agents in ChatGPT, Google AI, and Copilot can now surface Shopify products directly inside a conversation, and in supported environments, complete the purchase without the shopper ever landing on the store’s website. […]

The email mistakes that actually cost the most aren’t the obvious ones. They’re not typos in a subject line or a broken discount code. They’re structural, and they’re the kind that let a program keep sending, keep “performing” and keep quietly losing revenue for months before anyone traces it back to the cause. A good ecommerce […]

Every ecommerce brand eventually runs into the same math problem: acquisition costs keep climbing, ad platforms keep changing their rules, and revenue growth starts costing more than it did a year ago just to stay flat. Paid ads still have a place, but building your growth plan entirely around them is a fragile strategy, especially […]

As an email marketing agency working across ecommerce, healthcare and B2B accounts, we open a lot of client campaigns on a phone before we open them anywhere else. That’s usually where the problems show up first, and it’s usually where brands notice them last. A button that’s perfectly clickable on a 27-inch monitor turns into a […]

At InboxArmy, we build post-purchase emails for ecommerce brands across nearly every category, and the pattern is always the same. Brands pour their budget into acquisition, land the first sale, then send a confirmation email and go quiet. That silence right after checkout is where retention dies. This guide walks through the post-purchase email flows […]

Roughly 376 billion emails are sent and received globally every day. A meaningful share of those are transactional – password resets, order confirmations, shipping alerts – emails users actually expect and open.  For developers and dev-led teams responsible for sending them, choosing the right SMTP service is one of those quiet infrastructure decisions with an […]

What Is an Email Drip Campaign? An email drip campaign is a series of pre-written, automated emails that get triggered by a specific subscriber action and sent out over a defined period, rather than all at once. The trigger might be: Joining an email list or newsletter Leaving items in a cart without checking out […]

Introduction Ask any ecommerce marketer who has been around long enough to watch a Facebook algorithm update gut their organic reach overnight, and they will tell you the same thing: email is the one channel worth building on. Your Instagram account can get restricted. Your ad account can get flagged. Your TikTok following can disappear […]

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between “Operative” AI and “Performative” AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.