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There’s so much to learn about email marketing and sometimes it can be tricky to find the best resources. I often find that podcasts are the best sources of insight and inspiration when I’m trying to increase my knowledge about a certain topic. Yet, with so many out there, how do you separate the good […]

Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we’ve put together a list of my top eight tips for designing email newsletters. They are: Personalize your subject lines […]

Newsletters are a key part of every brand’s email marketing strategy, and nonprofit organizations are no different. They’re a great way to encourage users to donate or volunteer. Plus, they help retain existing donors and volunteers. To ensure you have a highly effective nonprofit newsletter, we’ll: Take you through the benefits. Explain how to create […]

In B2B (business-to-business) marketing, email is usually your most important channel. It helps you nurture relationships with leads, establishes you as an authoritative voice within your niche, and can lead to increased conversions and revenue. What Is B2B Email Marketing? B2B email marketing is the process of promoting your business’s services or products to other […]

The heralded Welcome Email Series is the cornerstone of all successful email marketing strategies. This isn’t just a one-and-done email. If you aren’t utilizing a well-thought-out welcome email you are leaving money on the table. Yes, this is your chance to offer a quick 10% off to get customers in the door—a huge driver for […]

Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let’s face it—your newsletter might fall into this category. The good news: It doesn’t have to be this way. In this guide, you’ll find some valuable tips on how to create […]

The success of your business depends on the connection between your customers and your brand. The deeper the connection, the more your customers will buy from you and talk about your brand. But how do you measure this connection? Welcome to customer engagement metrics. Customer engagement metrics are used to quantify the connections you’re building […]

It can cost five times more to acquire a new customer than it is to retain an existing one, yet customer retention remains an underserved component of many marketing programs. Studies show that companies who employ effective customer retention programs