Scott Cohen

In financial services, connecting with your target audience effectively is imperative. Enter email marketing – the powerhouse of client engagement. Why should email marketing be a cornerstone of your financial services business, and how can you harness

You’re a modern-day, tech-savvy fashion brand. No doubt you also have many email marketing challenges to overcome. And building subscriber lists, creating stand-out content, and retaining customers are at the top of the list. Consistently creating eye-catching content can be very difficult. We’d like to help by giving you some of the best fashion email […]

With technological advancements and affordable internet access, ecommerce continues to disrupt today’s commercial landscape. It has revolutionized the way businesses operate by allowing them to transcend geographical boundaries and reach people around the world. The global percentage of online sales in total retail sales increased from 16% to 19% in 2020, and going by the […]

In today’s digital age, effective communication with customers and potential leads is essential for all forms of businesses seeking growth. Email marketing has proven to be one of the most influential channels for reaching out to target audiences and fostering

Acquiring a new customer can be up to 25 times more expensive than retaining an existing one (according to Harvard Business Review). So, rather than focusing just on new lead and customer acquisition (while still very important), turn some focus onto your inactive subscribers. Inactive subscribers are inactive for a reason, yes. But, they’re also […]

Keeping up with ecommerce trends, news, innovation, and tech can be exhausting. And frankly, it’s impossible to always stay up to date with every single development. So, how can you pay attention to the trends and industry insights that drive growth? Subscribing to some of the best ecommerce newsletters can solve this dilemma. But how […]

In email marketing, there’s no such thing as “set it and forget it.” Responsible marketers know that good marketing requires continuous assessment and improvement. In this article, we’ll be exploring the intricacies and benefits of email marketing audit. What Is An Email Marketing Audit? An email audit helps you identify what’s working and what’s not […]

Data is the lifeblood of your email marketing program. What I’ve learned over the years is that understanding data is really about asking the right questions. Today, I’m going to give you seven big questions you can ask your data team to give you a fuller picture of performance. But first, story time. For years, […]