Scott Cohen
Chief Executive Officer
Company
InboxArmy LLC
Expertise
About
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott Cohen is a proven email marketing veteran with nearly 20 years of experience as both a brand-side marketer and an email marketing agency executive. He brings to our clients a unique blend of experience building and managing larger CRM and retention teams, sending millions of emails and SMS per week, and award-winning copywriting chops.
Articles
Cross-Channel Marketing: Tips + Examples to Drive Your Strategy
I’ve said for years that, at a minimum, know what your customers have done with you. When customers are thrown off balance by different brand experiences in different channels, it can lead to frustration and diminish brand love.
25 Valentine’s Day Email Marketing Examples & Tips
Valentine’s Day isn’t just about romantic love. It’s a celebration of connections, emotions, and, in the marketing world, an excellent chance to connect with your audience on a more personal level. As Valentine’s Day approaches, marketers have a unique opportunity to channel their creative energies into crafting heartwarming and compelling email campaigns. Whether you’re a […]
10 AI Email Marketing Tools You Must Try
With the rapid advancements in machine learning and data analytics, AI has become a crucial component for marketing professionals to improve the efficiency and effectiveness of their email campaigns. Email marketing continues to be one of the top marketing channels, with 51% of marketers claiming it is their most effective channel. With AI’s capabilities and […]
Lifecycle Marketing: Everything You Need To Know
The term “lifecycle marketing” is becoming more prevalent in the business world–especially for the email marketers and CRM marketing professionals within these organizations. Personally, I love that this is happening.
AI Email Marketing – What to Expect from the Next Big Tech Innovation
Artificial Intelligence–or “AI” as everyone really knows it–has impacted the workforce and economy in ways we are only beginning to fully understand. The use–and usefulness–of AI and AI tools in marketing and content creation remains a topic of debate
20 Best Retail Email Subject Lines
In our fast-paced digital age, where inboxes are overflowing with messages, crafting the perfect email subject line has become a critical skill to capture the recipients’ attention. The subject line is arguably the most powerful part that distinguishes your email from being read or ending up in the dreaded abyss of unread emails. In this […]
Email Marketing For Insurance Agents : Examples, Tips, & Strategy
Email marketing can connect insurance agents with potential clients and nurture existing relationships, paving the way for remarkable growth.
Retail Email Marketing: A Comprehensive Guide
Email marketing is the backbone for how retail and e-commerce businesses connect with customers, drive engagement, establish brand loyalty, and generate rate. With the e-commerce sector projected to account for 22% of global retail sales in 2024,