Scott Cohen

There’s so much to learn about email marketing and sometimes it can be tricky to find the best resources. I often find that podcasts are the best sources of insight and inspiration when I’m trying to increase my knowledge about a certain topic. Yet, with so many out there, how do you separate the good […]

Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we’ve put together a list of my top eight tips for designing email newsletters. They are: Personalize your subject lines […]

Newsletters are an integral part of all effective email marketing strategies. They engage your audience, help you nurture leads, and can increase conversions. Yet, creating a successful newsletter is pretty tricky. In this guide, we’ll lay out seven email newsletter examples. We’ll also show you how they do it and give you helpful advice you […]

Newsletters are a key part of every brand’s email marketing strategy, and nonprofit organizations are no different. They’re a great way to encourage users to donate or volunteer. Plus, they help retain existing donors and volunteers. To ensure you have a highly effective nonprofit newsletter, we’ll: Take you through the benefits. Explain how to create […]

In B2B (business-to-business) marketing, email is usually your most important channel. It helps you nurture relationships with leads, establishes you as an authoritative voice within your niche, and can lead to increased conversions and revenue. What Is B2B Email Marketing? B2B email marketing is the process of promoting your business’s services or products to other […]

The heralded Welcome Email Series is the cornerstone of all successful email marketing strategies. This isn’t just a one-and-done email. If you aren’t utilizing a well-thought-out welcome email you are leaving money on the table. Yes, this is your chance to offer a quick 10% off to get customers in the door—a huge driver for […]

In 2024, effective email marketing is essential for any business – but getting it right is difficult. From designing eye-catching visuals to automating workflows, creating successful email marketing campaigns is really complex. That’s why you need to hire an email marketing agency. They’ll do the hard work for you and build a strategy that earns […]

Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let’s face it—your newsletter might fall into this category. The good news: It doesn’t have to be this way. In this guide, you’ll find some valuable tips on how to create […]

Email deliverability is a complicated beast. LB Blair knows email deliverability. Having worked in construction, culinary, data analytics, even ATF compliance, it’s fair to say LB has seen it all. So when we wanted to get to the bottom of the very deep and complex domain that is email deliverability, LB was our first call. […]