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Email Design and Copy

8 Email Newsletter Design Tips & Trends For 2025

Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we've put together a list

Everything To Know About Mobile Friendly Emails

In today's mobile-centric world, where smartphones have become an extension of our lives, businesses must adapt their marketing strategies to cater to the ever-growing mobile audience. One crucial aspect that demands attention is ensuring mobile friendly emails. With 81% of

Email Design Inspiration

Where on some days, the design ideas just flow like a medley; there’ll always be times when you struggle to get past that creative block. Fortunately, if you’re looking for email design inspiration, some valuable online resources can come to

Email Design Guide: 12 Best Practices & 18 Amazing Examples

Email Design is indispensable to any successful Email Marketing campaign. A well-designed email attracts more subscribers and helps build brand loyalty, boost open and click-through rates, and ultimately drive sales for your business.

Are Image-based Emails Cool For Email Marketing?

Take a look at these e-newsletters, which of them do you like more? These are email marketing image from the ReallyGoodEmails website —“Apps&Services” category There are two types of email marketers: those who prefer to follow the MailChimp recommendation about

How to design aesthetically attractive emails?

Emails happen to be the most effective medium of communication with your customers. Whether you want them to know about your new venture or, want to update them with your new services, sending an email always works. Imagine receiving an

Optimizing Your Emails for Mobile Devices

More emails are read on mobile devices and therefore, it has become imperative to optimize your emails for smaller screens. According to Adestra’s report of “Top 10 email clients”, 59% of email opens took place on mobile, 15% on desktop,

Images vs. Plain-Text Emails: What Works Better?

[ez-toc]Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image

The Truth about Fonts in Email Marketing

[ez-toc]It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

Email Design and Copy

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