Email Marketing Customer Data: What Can It Help You Achieve?

Icon < 1 min read

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement.

So, how can customer data help you?

  1. Personalize Your Messages to Grow Your Audience
    Emails work best when they are treated like a welcome presence in a subscriber’s inbox. Data allows you to personalize your email marketing messages (beyond just “Hello [FIRST NAME]”) to drive better engagement.For example, have you ever received emails promoting products tying in with local weather conditions? Or emails with products from your abandoned shopping cart? These are messages personalized by customer data.
  2. Collect User Feedback
    Data allows you to learn how your products and services are being used and perceived. With those learnings, you can improve not only your email marketing messaging, but also your products and customer service as well.
  1. Optimize Your Conversion Rates
    More data means more opportunities to test strategies and ideas and build the benchmarks and metrics to optimize your conversion funnels.

    Want to learn more about how you can leverage customer data to build smart email marketing programs?

Download eBook

Get the best Email Marketing content straight to your inbox

Join and get the latest Email Marketing tips, tactics, and news.

About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

You May Also Like

26 Best Email Marketing Examples To Inspire You

No marketing channel has the potential to quickly and dramatically boost revenue for your business more than email marketing. To achieve your email...

41 of the Best Email Marketing Tools (And Not just ESPs)

TLDR: When it comes to email marketing, it's not just ESPs (email service providers) that get the job done—there are a ton of great email marketing...

Holiday Email Marketing Strategy: Delayed Discounts

Beat The Holiday Clutter With a High Conversion Rate. According to Adobe Analytics, holiday sales are expected to exceed $910 Billion this season...

Let Us Help Take You To The Next Level Of Email Marketing

Get in touch to start a conversation.

Get in touch
Multi-ESP Support

We support 50+ ESP vendors. Be it enterprise platforms such as SalesForce and Oracle Marketing Cloud or small and medium sized business platforms such as Mailchimp, Klaviyo, Aweber, and ActiveCampaign, we’ve got you covered.

Top
Inbox Army