Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement.
So, how can customer data help you?
- Personalize Your Messages to Grow Your Audience
Emails work best when they are treated like a welcome presence in a subscriber’s inbox. Data allows you to personalize your email marketing messages (beyond just “Hello [FIRST NAME]”) to drive better engagement.For example, have you ever received emails promoting products tying in with local weather conditions? Or emails with products from your abandoned shopping cart? These are messages personalized by customer data.
- Collect User Feedback
Data allows you to learn how your products and services are being used and perceived. With those learnings, you can improve not only your email marketing messaging, but also your products and customer service as well.
- Optimize Your Conversion Rates
More data means more opportunities to test strategies and ideas and build the benchmarks and metrics to optimize your conversion funnels.
Want to learn more about how you can leverage customer data to build smart email marketing programs?