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Technology has changed the way we market to consumers. Devices and browsers have forced email marketers to design and code templates in certain, ever-changing ways. And increased competition for inbox space and brain space has pushed marketers to the brink of insanity. All that said, the basic foundations of email marketing have remained the same: […]

Easter is this Sunday, and most brands already have their email marketing campaigns lined up and ready to go. What sets Easter apart from other holiday emails is the color scheme many brands bring into play—pastel colors in shades of green, blue, and pink that provide a feeling of warmth and Spring. (And of course—the […]

DISCLAIMER: This blog post does not replace actual legal advice from an actual lawyer. This is a very high-level overview of some things you should look at when considering email marketing under the new GDPR regulation beginning in May. I’m not a lawyer—I don’t even play one on TV. Take these ideas and go talk […]

A few weeks ago, I was invited to speak on a panel about email deliverability at the Campaigns and Marketing Summit. Speaking to an audience filled largely with political organizations (in Washington DC? You’re kidding!), the panel focused on how these groups can build their lists the right way, engage better and avoid the deliverability […]

You put so much work into your email marketing campaigns. Yet, it can be all for naught if it they never reach the inbox. If this sounds like you, perhaps you’ve been blacklisted. Blacklists are comprised of IP addresses or domains that are blocked from accessing a specific network. There are numerous blacklists on the […]

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do you care to take feedback or ask preferences of your customers? If your answers are […]

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how can customer data help you? Personalize Your Messages to Grow Your Audience Emails work best […]

Email marketing is part art, part science, and part strategy. Art comes from creativity and an understanding of the balance of design and message delivery. Science comes in with research and leverage of subscriber psychology. And finally, strategy focuses the art and science on conversions and ROI. InboxArmy is here to help you find that […]

In this episode, InboxArmy’s Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email — including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp’s marketing potential, how […]

In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to deliver […]

No matter how well crafted your email copy may be, unless your recipients receive it, your campaign will be a flop. That’s why you need to pay special attention to email deliverability. Email deliverability is your ability to reach your subscribers’ inboxes. And no, it’s something that is guaranteed. There are many factors that could […]

The first shot you have at getting people to open your email is your subject line. Nail your subject line and the chances of your email campaign succeeding become higher. That’s why you need to invest in creating winning subject lines. This is where tools like Phrasee come in. Using powerful algorithms, they are able […]

We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything. Today, data management and privacy laws are reigning everyone in. While these may look like they’re […]

What if we told you you’re doing your A/B tests wrong. Because you probably are. A/B testing is an important element of running effective email marketing campaigns. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results. That is why […]