Maximize Your Holiday Email Marketing Plan

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Are you excited and ready for the holiday season?

If you don’t have your email marketing plan put together for the holidays, you’re already behind. Having an organized calendar and a target-oriented customer plan is essential for holiday email marketing success. Plan your holiday email templates as the holidays start in October, so let’s get you caught up now!

Holidays To Plan For…

Halloween
This can be your opportunity to incorporate a spooky, festive spirit in your emails!

Thanksgiving
Say thanks for real. Also, say thanks with sales deals where appropriate.

Black Friday
Okay, so this isn’t a “real holiday,” but it might as well be. Focus on key products and your top-grossing customers for brand leverage and higher ROI.

Cyber Monday
This day is for online shoppers. Make sure your deals are different from your Black Friday deals and have them be online-focused.

Hanukkah
Don’t miss this eight-day festival of lights. It starts late this year (on Christmas Eve) so it can fold nicely into your other holiday campaigns.

Christmas
The big kahuna, if you will. It’s self-explanatory.

Seasonal Elements and Holiday Email Marketing Ideas for Your Campaigns

The key around the holidays is to get your message out, have fun, and keep the holiday spirit going. Here are a few ideas we’ve cobbled together for you:

  • Holiday-themed headers – increase the festive mood with inviting and colorful email themes.
  • Gift-focused service footers – Include offers, coupon codes, gift guides, and links to relevant landing pages
  • Holiday-themed color patterns – Grab attention and boost excitement by incorporating holiday colors.
  • Animated GIFs and Video – Eye-grabbing content can make your holiday email templates stand out!
  • Gift Guides – A great branding technique! Gift guides let your subscribers educate themselves on the various categories of products and services you offer.
  • LastMinute Shopping – Holidays are defined by people forgetting to get gifts. Don’t forget to slide in some last-minute deals.

Final Notes

While you’re incorporating some of these holiday email marketing tips into your campaign schedule, here are some other things to keep in mind:

  • Remember your landing pages. Your emails need to land clickers on a well-designed and optimized landing page to better ensure success.
  • Test for errors before sending. Being safe now is better than being sorry later.
  • Increase frequency for the holiday season with caution. Subscribers generally expect to receive more mail during the holiday season. You can do the same. Just monitor your unsubscribe rate to ensure you’re not going too far and sending too much.

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Building a successful holiday email marketing plan can be a challenge. InboxArmy can put together a service package that makes sense for all your holiday email marketing needs (and beyond)!

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About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

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