In-House Email Marketing Manager or Email Marketing Agency? The Real Costs of Hiring

Written by: Chris Donald
Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

The age-old question: Do I hire in-house for an email marketing manager or outsource to an email marketing agency?

There are pros and cons to both routes, and varying costs associated with both as well. But what are the real costs?

When thinking about hiring an in-house email marketing manager, you have to factor in the “True Employment Cost” or “TEC.” The TEC, according to most studies, averages to about 1.4 times the cost of annual salary due to:

  • Federal and state income taxes
  • Unemployment insurance
  • Medical, dental, and vision insurance
  • Retirement plans
  • Paid vacation and sick time policies
  • Equipment, office space, etc.

Agency costs can vary greatly, depending on rates and services desired.

We’ve put together this small infographic on the real costs of hiring in-house versus hiring an agency.

“costs

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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