In-House Email Marketing Manager or Email Marketing Agency? The Real Costs of Hiring

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The age-old question: Do I hire in-house for an email marketing manager or outsource to an email marketing agency?

There are pros and cons to both routes, and varying costs associated with both as well. But what are the real costs?

When thinking about hiring an in-house email marketing manager, you have to factor in the “True Employment Cost” or “TEC.” The TEC, according to most studies, averages to about 1.4 times the cost of annual salary due to:

  • Federal and state income taxes
  • Unemployment insurance
  • Medical, dental, and vision insurance
  • Retirement plans
  • Paid vacation and sick time policies
  • Equipment, office space, etc.

Agency costs can vary greatly, depending on rates and services desired.

We’ve put together this small infographic on the real costs of hiring in-house versus hiring an agency.

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About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

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