The Indispensable Welcome Email [Infographic]

Icon < 1 min read

Welcome email is the first step towards the foundation of building your brand image. It is a must for brands in the email marketing world, yet only 57.7% brands greet new subscribers with welcome emails.

The first email to your subscribers sets the tone of your email relationship. Subscribers who receive welcome emails show 33% more engagement with the brand. Not just this, brands who send welcome emails have a higher chance for customer engagement and generating loyal customers.

But how can you do this?

The answer lies with the perfect welcome emails, so:

  • Showcase your brand.
  • Have personal whitelisting.
  • Add personalization where appropriate.
  • Expand your list.
  • Integrate other platforms.
  • Familiarize brand and generate interest.

 

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About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

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