Welcome email is the first step towards the foundation of building your brand image. It is a must for brands in the email marketing world, yet only 57.7% brands greet new subscribers with welcome emails.
The first email to your subscribers sets the tone of your email relationship. Subscribers who receive welcome emails show 33% more engagement with the brand. Not just this, brands who send welcome emails have a higher chance for customer engagement and generating loyal customers.
But how can you do this?
The answer lies with the perfect welcome emails, so:
- Showcase your brand.
- Have personal whitelisting.
- Add personalization where appropriate.
- Expand your list.
- Integrate other platforms.
- Familiarize brand and generate interest.