Email Marketing Best Practices & Tips
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WANT TO LEARN HOW TO SEND BETTER EMAILS? LOOK NO FURTHER THAN THESE POSTS.

HOLD OUT GROUPS

Email Marketing: What’s a Hold Out Group and Why You Should Use Them

What is Holdout Group Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement/conversions vs not sending anything. Are these campaigns/automation really giving an incremental increase in engagement/conversions/revenue that would otherwise not be realized. This is like an A/B test, as it …

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WHY are You Sending that Email? Really, Why?

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an automated campaign.  “Why” is the most important question! When I ask people why they send …

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