Email Marketing Best Practices & Tips
InboxArmy Blog

WANT TO LEARN HOW TO SEND BETTER EMAILS? LOOK NO FURTHER THAN THESE POSTS.

Applying the principles of dating in email marketing

Email marketing is effective only if you can build an amicable relationship with the subscriber. Isn’t it the same way in dating? To win over someone, you ought to befriend him or her. After all, friendship is at the cynosure of all successful love relationships. Similarly, if you become friends with your subscribers and understand …

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HOLD OUT GROUPS

Email Marketing: What’s a Hold Out Group and Why You Should Use Them

What is Holdout Group Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement/conversions vs not sending anything. Are these campaigns/automation really giving an incremental increase in engagement/conversions/revenue that would otherwise not be realized. This is like an A/B test, as it …

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WHY are You Sending that Email? Really, Why?

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an automated campaign.  “Why” is the most important question! When I ask people why they send …

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