Email Marketing Best Practices & Tips
InboxArmy Blog

WANT TO LEARN HOW TO SEND BETTER EMAILS? LOOK NO FURTHER THAN THESE POSTS.

WHY are You Sending that Email? Really, Why?

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an automated campaign.  “Why” is the most important question! When I ask people why they send …

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How AI has changed the face of email marketing?

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or, are not able to offer the kind of optimization they are looking at. When it …

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email fatigue

Symptoms of Email Fatigue and Making it Right

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like you are being pushed into making that purchase? Now imagine how would your customer feel when you, out …

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