Email Marketing Best Practices & Tips
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Email Marketing Benchmarks and Testing

Email Marketing Benchmarks and Testing – Setting the Foundation for Improving Your Email Marketing

One of the not-really-secret benefits of email marketing is the ability to test just about any component or data point you desire. With so many possibilities at our fingerprints, the majority of email marketers (okay, companies sending email) don’t test. And those who do test tend to have better-performing email marketing programs (we hope). Testing …

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eec 2018 roundup - NOLA

3 Days @EEC2018 [AKA A Veritable Who’s Who in Email Marketing]

Email marketers—we’re an interesting lot. Seasoned professionals. Tech. Agency. Contractor. Speaker. Journalist. Die-hard marketer. All focused on 3 days of networking with the who’s-who of email marketing at the Email Evolution Conference. … not to mention the oysters, shrimp, jambalaya or po’boys that New Orleans is famous for… The Grand Salons of EEC18 hummed with …

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revisiting the basics of email marketing

Revisiting the Basics of Email Marketing

Technology has changed the way we market to consumers. Devices and browsers have forced email marketers to design and code templates in certain, ever-changing ways. And increased competition for inbox space and brain space has pushed marketers to the brink of insanity. All that said, the basic foundations of email marketing have remained the same: …

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Easter email ideas

6 Last-Minute Easter Email Design Ideas

Easter is this Sunday, and most brands already have their email marketing campaigns lined up and ready to go. What sets Easter apart from other holiday emails is the color scheme many brands bring into play—pastel colors in shades of green, blue, and pink that provide a feeling of warmth and Spring. (And of course—the …

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