Data should be the backbone of any smart email marketing program. Becoming “customer-centric” in your email marketing requires that you not only collect data, but collect and leverage the right kinds of data to send more personalized, targeted email campaigns.
Data can be a complicated topic. That’s why we’ve teamed up with our friends at FreshMail to offer you our new eBook entitled,Leveraging Data to Build Out Smart Email Marketing Programs.
In this eBook, you’ll find:
It’s crucial that you keep data at the center of your email marketing plan. Download our new eBook now to learn how you can better leverage data and build smarter email marketing programs.
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Looking for an email marketing agency to handle your email marketing operations? Whether you need an agency that will develop and manage your full email marketing strategy, or just want to outsource various tasks to someone so your team can focus more on what matters, you need to find the right agency that will …
Digital marketing and new tools have opened doors for new avenues to communicate with customers, but email marketing remains the popular channel for customer outreach and relationship building. And the best opportunity to connect with the audience is holiday email marketing. Holiday emails enable organizations not just in building a relationship with the customer but …
Email marketing is one of the most important strategies when it comes to B2B marketing. From generating and nurturing leads to accelerating conversions, B2B email marketing assists in all of the customer stages. B2B emails are more often interesting, directly influencing work and business relations. This could explain why they have open rates higher than …
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