Email Marketing Best Practices & Tips
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6 Effective Tips for B2B Email Marketing

Email marketing is considered one of the most crucial strategies when it comes to B2B marketing. From generating and nurturing leads to accelerating conversions, B2B email marketing does it all. This is the reason B2B emails have open rates higher than B2C emails. While B2B emails come with an open rate of 24%, B2C emails …

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3 Steps For An Effective Email Creation Process

According to a recent study, 74% of consumers believe that email will be the most widely used channel over the next 10 years. Another revealing figure: according to an Econsultancy survey, 73% of professionals consider the ROI with email is good, even excellent. This clearly demonstrates the importance of this communication channel for brands. So, …

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Are Image-based Emails Cool For Email Marketing?

Take a look at these e-newsletters, which of them do you like more? These are emails from the ReallyGoodEmails website —“Apps&Services” category There are two types of email marketers: those who prefer to follow the MailChimp recommendation about the 20% to 80% text-image ratio as a standard, and those who don’t. Does it mean that …

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Delineating spamming from valuable email marketing

Imagine drafting the perfect content, working through an interactive layout and testing the email several times, only to realize that the subscriber will never get to open it. Isn’t that the worst fate for the email campaign? Most often, owing to several reasons, your email enters the spam folder instead of the inbox of the …

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How to design aesthetically attractive emails?

Emails happen to be the most effective medium of communication with your customers. Whether you want them to know about your new venture or, want to update them with your new services, sending an email always works. Imagine receiving an email from your favourite e-commerce store, declaring a Winter sale. Wouldn’t that make you want …

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