Email Marketing Best Practices & Tips
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revisiting the basics of email marketing

Revisiting the Basics of Email Marketing

Technology has changed the way we market to consumers. Devices and browsers have forced email marketers to design and code templates in certain, ever-changing ways. And increased competition for inbox space and brain space has pushed marketers to the brink of insanity. All that said, the basic foundations of email marketing have remained the same: …

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Easter email ideas

6 Last-Minute Easter Email Design Ideas

Easter is this Sunday, and most brands already have their email marketing campaigns lined up and ready to go. What sets Easter apart from other holiday emails is the color scheme many brands bring into play—pastel colors in shades of green, blue, and pink that provide a feeling of warmth and Spring. (And of course—the …

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persuasive email marketing

The Dos & Don’ts of Persuasive Email Marketing

Persuasive email marketing is all about convincing your leads to purchase from you. You only have a few seconds for your email campaign to create an impression on your subscribers.  If done right, though, email marketing campaigns can successfully drive conversions. Let’s take a quick look at the dos and don’ts of persuasive email marketing. …

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