AI Subject Lines: Chris Donald in Conversation With Parry Malm
The first shot you have at getting people to open your email is your subject line. Nail your subject line and the chances of your email campaign succeeding become higher.
That’s why you need to invest in creating winning subject lines.
This is where tools like Phrasee come in. Using powerful algorithms, they are able to predict subject lines that will result in higher open rates.
That’s why we decided to invite Phrasee CEO, Parry Malm, to share his valuable insights into how subject lines impact your email campaigns.
In this interview, Parry shares a lot of first-hand knowledge on topics.
Don’t suspend your digital marketing just because of the global recession. This is actually the best time to connect with your audience and build meaningful connections. This is one interview every business person needs to watch as it is choke full of practical advice on how to thrive in these trying times.
What You Will Learn
- What is Phrasee and how can it help you create click-worthy subject lines
- Do spam words in subject lines still exist?
- How to speed up your subject line creation
- Properly A/B testing your subject lines
- Plummet or pivot – how businesses can come out as winners and losers out of an economic crisis
- The importance of email in marketing during times of crisis
- The importance of updating your email automation messaging
- Why now’s not the time to stop marketing
- Why humor is an important subject line ingredient
- Business trends to watch out for post Covid-19
This Episode’s Featured Guest
Parry Malm
Founder/CEO Phrasee
From eureka to a nine-figure exit, his journey as the founding CEO of a trailblazing AI company is the result of envisioning the unseen and achieving the extraordinary. Taking a crazy idea to an amazing exit event, he drove a dynamic, global team of 100 awesome people to innovate relentlessly, closing pivotal funding rounds and delivering lucrative returns to all stakeholders along the way.
Our Hosts
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
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I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.
Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.
Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.
