Email automation is a system that uses pre-defined rules and triggers to send emails to subscribers automatically. These rules and triggers can be based on many things, such as subscriber behaviour, preferences, or a specific schedule. For example, a welcome email can be sent as soon as a new user signs up, or a birthday greeting can be sent on a subscriber’s birthday.
At its heart, email automation is about sending personalized and relevant content to your subscribers without having to manually send each email. It’s about using technology to streamline and optimize your email marketing.
Email Automation Components
An email automation system has several parts. The first is the email marketing software or platform, which provides the infrastructure to set up and manage your email automation campaigns. This software allows you to create and design emails, set up automation rules and triggers, manage your subscriber list, and track and analyze your campaign performance.
The second part is the subscriber list, which is the database of contacts to whom you will send your automated emails. This list can be segmented into different groups based on criteria such as demographics, behavior, or engagement level so you can send more targeted and personalized content.
The third part is the email content. This includes the subject line, body text, images, links and call-to-action buttons. The content should be designed and written to be engaging, relevant and valuable to the recipient. It should also be optimized for deliverability and readability across different devices and email clients.
The fourth part is the automation rules and triggers. These are the conditions that determine when and to whom an email should be sent. For example,, a rule could be set up to send a follow-up email to a subscriber who hasn’t opened the initial email after a certain period of time. A trigger could be set up to send an email when a subscriber makes a purchase or visits a specific page on your website.
