Latest Episode
Episode 17: Handling Your “Mess of Data” in Email with Chris Behrens of BearMail
In this episode, Scott Cohen and Garin Hobbs welcome Chris Behrens, CEO of BearMail, to discuss how brands and marketers can get beyond "garbage in - garbage out" data to power their email marketing programs. The conversation dives into focusing on fundamental attributes in data collection while exp
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Our Hosts
Scott Cohen 
Chief Executive Officer
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
Garin Hobbs 
Experienced Martech Expert
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
