Episode 9:
Navigating Email Accessibility with Sarah Gallardo of Oracle
In this episode, we welcome Sarah Gallardo, lead Email Developer at Oracle, to discuss the importance & major struggles of email accessibility. We dive into the details of how accessibility is not just a legal requirement, but a vital element of creating a great customer experience in the email industry. Watch or listen, this episode and get some great tips on how to focus on flexibility in design rendering and meeting other accessibility standards.
What You Will Learn
- 05:32 - What is email accessibility and why is it important?
- 08:55 - What is the ADA and what are its requirements?
- 13:22 - The risks and consequences of non-compliance
- 21:31 - Why brands should stay away from image-only emails
- 25:07 - The differences between screen readers and voice assistants
- 29:39 - Tips for ensuring accessibility in email design and email code
- 40:55 - The ROI of accessibility and expanding the addressable audience
This Episode’s Featured Guest
Sarah Gallardo
lead Email Developer at Oracle
Sarah Gallardo is a Lead Email Developer for Creative Services at Oracle Digital Experience Agency. From last 12 years, she boasts extensive experience in a wide variety of email development solutions. Her expertise for accessible emails spans more than six years, demonstrating her commitment to inclusivity in digital communication.
Our Hosts
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
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