Stop! You’re Running Your A/B Tests Wrong

    Yes

    What if we told you you’re doing your A/B tests wrong.

    Because you probably are.

    A/B testing is an important element of running effective email marketing campaigns. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results.

    That is why you need to ensure that your methodology for conducting your A/B tests is spot on. Failure to do so could give you results that may look good for a current campaign but could lead to disaster in the next ones.

    And that’s why we would like to help you optimize your A/B tests and, ultimately, achieve your email marketing goals – including driving more revenue.

    Watch this eye-opening interview with Kath Kay as we discuss:

    • Why you shouldn’t solely depend on tools for your A/B tests
    • How to conduct a scientific A/B test
    • The huge impact a hypothesis can have on your current and future A/B tests
    • Why most marketers optimize for an anomaly and how you can avoid that
    • Why most metrics you’re using to measure your results could be wrong
    • The importance of questioning every best practice before putting it into use

    Learn all this and more in this revealing interview with email marketing specialist Kath Kay.

    BONUS – Download our easy to use A/B testing cheat sheet to help you efficiently run optimized A/B tests.

    Missions InboxArmy can Accomplish for you:

    • Full-Service Campaign Management
    • Email Template Production
    • Email Marketing Strategy
    • Email Marketing Audit
    • Email Automation & Custom Integration

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