About
Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.
Articles
Easter Recap
Easter festivities are enhanced by the aura of spring in full bloom, chocolates, colorful eggs, and cute bunnies. You can make the most of your email marketing strategy by including these pleasant elements in your Easter emails. Lately, we’ve seen many festive emails from brands using a lot of interactive design elements like GIFs, countdown […]
The Foundations of Email Marketing Series
As professional email marketers, it’s easy to get caught up in the trends and the more complicated, longer-tail email marketing programs and discussions. Yet often, in our conversations with businesses large and small, we find that what we consider to be “The Basics” of email marketing are often forgotten or, frankly, poorly executed. So, in […]
Email Marketing Segmentation & Targeting: The Art of Winning
Segmented, targeted, and personalized emails generate 58% of total business revenue, according to one study. This same study shows that 77% of email ROI comes from segmented, targeted, and action-triggered email marketing campaigns. These big numbers show the importance of proper email segmentation and targeting in your marketing strategy. Why? Because segmentation and targeting is […]