Black Friday Email Inspirations: Amp up Your Email Conversion Rate

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According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday in 2019, which is more than 20% increase over 2018.

As the big Friday of 29th November is just around the corner, we are here with awe-inspiring email examples that would help you up the email game this Holiday season.

Subject line: Black Friday Deals on LG Signature Kitchen Packages

The brand has sent an interesting email with perfect imagery to encourage purchases. Although the images are appealing enough, the design seems a bit overwhelming for the recipient. However, the good part is that they have included their offer right at the top of the email.

  2. Bella Ella Boutique, LLC

Subject line: New markdowns up to 70% off

The email begins by creating a sense of urgency in the subscriber’s mind with the statement “16 DAYS UNTIL BLACK FRIDAY”. It will tempt the subscriber to get on the VIP text list by building “fear of missing out”. The hero image is catchy and informs the subscriber about the exciting 70% off. The email also has attractive images to display the dresses on sale. They have used fancy typography to lay emphasis on specific sections of the email. The last section with GIFs is also quite engaging for the reader.

3. Mattress Firm

Subject line: Want a bigger bed AND up to $600 in savings?

With a nice preheader text and view in browser link, the email follows all the best practices of creating an email. Furthermore, it also breaks the monotony by doing away with the column layout. Besides their Black Friday sale- early access, they have also promoted the military offer for Veteran’s Day.


Subject line: Black Friday Preview – Up To $40 OFF DELIVERY @ SaferWholesale – Call Now!

It is a short and sweet email that perfectly syncs with the mood of Black Friday. The black and red color are perfectly used to create that festive aura. It adheres to the best practice of having 80:20 text to image ratio. There are three different CTAs the correctly redirect the reader to the relevant landing page.

Over to you

If you are struggling with a resource crunch and looking for professional email templates for the Holiday season, just share your requirements with us and we would love to help you out.

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About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.

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