SMS marketing ROI helps you understand the real impact of the messages your brand sends—are they driving results or just noise?
Ever notice how quickly you read a text message the moment it pops up? In fact, SMS messages have a 98% open rate, and most are read within minutes.
Think about the last time you got a text from a brand. Did you open it right away? Chances are, you did, and so do most people. That’s the magic of SMS marketing.
Your marketing could use a boost. SMS marketing is an effective way to increase customer loyalty and engagement, and it’s easier than you might think. In this guide, we’ll give you the basics of SMS marketing and show how to use it to boost customer retention. Let’s get started!
In recent years, Klaviyo has established itself as a serious competitor in the email marketing automation industry. To add to its feats, Klaviyo is one of the top contenders for automated SMS and MMS campaigns.
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.