The Foundations of Effective Email Creative

Written by: Chris Donald

One email can make or break you when it comes to your customers and subscribers. That’s why it’s so critical for your email designs and code to not only match your brand (the look of your website, etc.), but also be built on proper foundations for the inbox experience in terms of rendering and use.

As part of our continuing series on The Foundations of Email Marketing, we’ve put together this eBook on the Foundations of Effective Email Creative. In this eBook, you’ll learn:

  1. How Subscribers Encounter Your Email
  2. 9 Tips to Overcome Common Email Rendering Challenges
  3. Email Testing Ideas You Can Implement Now

Grab a copy of the eBook now so your email creative and strategy can continue to enhance your customer experience and drive more conversions.

Download Ebook Now

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.

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