The Foundations of Email Marketing Deliverability

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21% of opt-in emails fail to reach the inbox. Email deliverability is crucial to your email marketing program since it’s a big determining factor as to whether your creative, segmentation, and list-building efforts bear any fruit.

For the last (but definitely not least) part of our series on The Foundations of Email Marketing, we’ve partnered with our friends at Inbox Pros to present this E-book filled with insights on what makes for good email deliverability, and how to achieve it. In this eBook, you’ll learn:

  • What is email reputation?
  • How can you build a positive sender reputation?
  • What can get you blacklisted and How can you avoid it?
  • What all can you do when everything falls apart and you have to bring your email marketing program back from “the brink”?

Grab this eBook now and learn how you can improve your email delivery rates and ensure the success of your email marketing program.

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About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

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