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Marketers Week: Final Prep for Black Friday & Cyber Monday

With the three most important retail holidays starting in the month of November, marketers consider the week of Thanksgiving into Cyber Monday the busiest time of the entire holiday season. With only a few weeks left in hand of a

Email Marketing Segmentation & Targeting: The Art of Winning

Segmented, targeted, and personalized emails generate 58% of total business revenue, according to one study. This same study shows that 77% of email ROI comes from segmented, targeted, and action-triggered email marketing campaigns. These big numbers show the importance of

Email Marketing: Don’t Forget Your Landing Page!

You’ve designed the perfect email. The code is pristine. The calls-to-action are easy to find. The subject line is compelling. You press SEND. The opens start rolling in. The clicks start going through. Your Revenue? A pittance. Was there a

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