Marketers Week: Final Prep for Black Friday & Cyber Monday

Icon 3 min read

With the three most important retail holidays starting in the month of November, marketers consider the week of Thanksgiving into Cyber Monday the busiest time of the entire holiday season.

With only a few weeks left in hand for a great marketing campaign, here are some great last-minute tips to help you prepare and sail through with breeze.

1) Plan Your Holidays:

Mark up your holiday email calendar for this period. With the maximum conversions expected online, Black Friday sales hit £1.1 billion in 2015, up 3.6% from 2014, according to Experian.

Make sure to start planning now so that you can target for a great ROI. Start sending emails a few days or weeks in advance to create a buzz about potential deals among your subscribers.

black friday email campaign-Craftsy


black friday email campaign

2) Get Mobile-Ready:

Movable Ink reported a 76-percent open rate for mobile emails on Black Friday and 63 percent on Cyber Monday. Maximum opens and clicks take place via mobile devices thus, make sure to have your campaign mobile ready!

3) Use Enticing Offers & Discounts:

Utilize attractive and conversion-ready offers and discounts. This can boost open and clicks and generate serious revenue. Giving festive-themed offers with redeem before dates can generate additional excitement and buzz.

Black Friday Email-City-Grounds


Cyber Monday Email-Canon


Cyber Monday email campaign-SpaFinder

4) Themed Email Template:

Make sure to revolve your emails theme, fonts, and offers around the holiday events. The email should “dress to kill.”

Cyber Monday Email


black friday email


black friday email campaigns

5) Cart Abandonment and Re-Engagement Emails:

Black Friday and Cyber Monday are commerce-heavy events. You need to have your cart abandonment program in place. You can even add extra festive offers to bring abandoners back and convert them.

You can also use the holidays to specifically target inactive customers and subscribers with special-to-them offers and emails.

Wrapping It Up:

Making a plan that works for your brand is what ultimately counts. Planning will make the hectic holidays go much easier and hopefully give you amazing returns.

Here’s to a successful holiday season!

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About Author

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

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