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Email marketing best practices & tips

Email Marketing for Higher Education Institutions: Strategies, Tips, and Trends

My email marketing career began during my time as a copywriter for an educational institution. I learned then that email marketing is just as important for higher education institutions as it is for any other business. It’s an efficient, cost-effective
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8 Best Email Marketing Podcasts To Follow In 2024

There's so much to learn about email marketing and sometimes it can be tricky to find the best resources. I often find that podcasts are the best sources of insight and inspiration when I'm trying to increase my knowledge about
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8 Email Newsletter Design Tips & Trends For 2024

Things like automation and segmentation are an important part of your email marketing strategy. Another critical need is for you to get your email newsletter design down to a T. To help you do this, we've put together a list
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7 Awesome Email Newsletter Examples For 2024 [& Why They Work]

Newsletters are an integral part of all effective email marketing strategies. They engage your audience, help you nurture leads, and can increase conversions. Yet, creating a successful newsletter is pretty tricky. In this guide, we'll lay out seven email newsletter
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7 Super Effective SaaS Newsletter Examples

SaaS newsletters are a powerful tool for connecting with your audience, nurturing leads, and increasing your conversions. The downside is that they're hard to get right. To make it easier, we've created a guide which covers: SaaS newsletter goals. What
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Nonprofit Newsletter Examples, Ideas & Benefits

Newsletters are a key part of every brand's email marketing strategy, and nonprofit organizations are no different. They're a great way to encourage users to donate or volunteer. Plus, they help retain existing donors and volunteers. To ensure you have
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B2B Email Marketing: Strategies, Best Practices & Examples

In B2B (business-to-business) marketing, email is usually your most important channel. It helps you nurture relationships with leads, establishes you as an authoritative voice within your niche, and can lead to increased conversions and revenue. What Is B2B Email Marketing?
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Welcome Email Series: Best Practices & Examples (2024 Guide)

The heralded Welcome Email Series is the cornerstone of all successful email marketing strategies. This isn't just a one-and-done email. If you aren’t utilizing a well-thought-out welcome email you are leaving money on the table. Yes, this is your chance
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Klaviyo vs. Iterable Comparison

Klaviyo and Iterable are powerful email marketing platforms that allow advanced segmentation, automation, and analytics. However, they're each designed to appeal to different audiences. As a result, it can be hard to tell which is ideal for your specific business
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    Yes

    (InboxArmy doesn't work or provide email list buying or rental service.)

    I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.

    Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.

    Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.

    Andrew Bowman
    E-Commerce B2C Director