No matter how well crafted your email copy may be, unless your recipients receive it, your campaign will be a flop.
That’s why you need to pay special attention to email deliverability.
Email deliverability is your ability to reach your subscribers’ inboxes. And no, it’s something that is guaranteed. There are many factors that could lead to your emails not making it to their final destination and resulting in your engagement rates (and revenue) plummeting. And most of these factors area result of certain practices on your part.
That’s exactly why we were compelled to talk about email deliverability in this special interview with Matthew Vernhout. A deliverability expert at Validity, Matthew reveals important truths such as:
Learn all this and more in this highly informative interview. Remember, prevention is always better than cure - and this video will help you prevent a lot of deliverability problems.
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