Out of the box email marketing strategy

5 Out of the Box Emails That Worked Wonders in 2016

With the growing popularity of email marketing, differentiation has become imperative for brands looking to stand out from one another. Thinking “outside the box” for email designs can be an effective way to bring your brand to the forefront of your subscribers’ attention.

To give you some ideas as you plan your 2017 email marketing strategy, here are some unique emails from 2016 that caught our eye and can serve as inspiration for you:

1) Taco Bell

A good old-fashioned Choose Your Own Adventure email! This interactive makes good use of the preheader, plus displays the map depending on which CTA is selected. The only real concern here is whether they’ve used an effective fallback image for browsers that don’t support animation and interactivity. We hope they have!

email design - Taco Bell

2) Boden

A good pre-header text with the cute GIF grabs the attention of the readers. With to-the-point offer text and bold CTA underneath, the email targets the customers perfectly. It offers good information to the first-time shoppers who have questions about the shopping process.

Email marketing strategy - Boden

3) Chubbies

A truly out-of-the-box email design—or perhaps a different “inbox” look. Keeping real interactivity in mind, they’ve shown a chat conversation with a bold CTA. Highlighting “Free Shipping” and “Free Exchanges” is the cherry on the cake.

Email marketing strategy - Chubbies

4) J.Crew

All the email marketing guides support the idea that emails should be as short as possible. Contrary to the “almost-universally” followed email marketing best practices, J.Crew embraces the “scroll” and entices the customers to scroll through mouth-watering ice cream scoops with a clear CTA at the end.

Email marketing strategy - J.Crew

5) Loft

The GIF image perfectly blends within the email. It’s a good idea to highlight the “DAILY QUIZ” tab in the navigation bar. The CTA creates a sense of urgency to the subscribers.

Email marketing strategy - Loft
2016 has marked the advent of interactivity in emails. These out-of-the-box email designs embraced the trend quite well.

If you need any help creating such remarkable emails, InboxArmy can help you design and code your email marketing templates to build your brand.

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  • Scott Cohen

    Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.