Increase ROI With A Daily Deals Email Audit

Daily deals sites are a perfect fit for email marketing. With fresh deals daily to attract customers and subscribers, these emails are a great way to generate sales and continued interest.

Are you maximizing your emails for your daily deals site? If you’re not sure, perhaps it’s time for an email audit.

A Great Email Template Audit Should Cover:

• A complete assessment of your main templates, including: responsive code for optimized rendering on mobile and tablet devices, as well as the desktop experience.
• Accurate image display and alt text for image suppression (“Images Off”)
• Ease of access to the desired calls to action (CTAs) (buttons, text links, etc.)
• Appropriate and relevant presentation of content
• Click and conversion optimization recommendations
• Accurate coding for special characters, trademarks, etc.
• A full-scale link check for correct navigation, including CTAs, logo(s), unsubscribes, “View Online”, sharing and forwarding, etc.
• Links to various landing pages by way of multiple calls-to-action within the template to increase click-through rate.
  While an audit may be necessary, we don’t want you going home empty-handed.

Some Quick Tips For Great Daily Deals Email:

• Use bigger CTAs to drive higher click-through rates.
• Preheader text should be visible before the view online tab so that it can be viewed in inbox itself, as this can affect your open rates.
• The best deal should come first or be highlighted in some obvious way.
• Daily deals are a perfect place to create a sense of urgency – whether it’s “one day only” or “final days” or the like.
• Should have an interactive and responsive design template.

Need an email audit? InboxArmy offers two email audit packages that could help you unleash your email marketing program’s potential.

Sharing is caring!