Every email you send affects your deliverability either in a positive or negative way.
There are two general types of emails: Marketing Emails and Transactional Emails:
1. Marketing emails include “mass” message with the purpose of promoting a product or service. (This is also an important distinction in terms of anti-spam laws.)
2. Transactional emails include purchase confirmation emails, sign-up registration emails with activation links, invoices, password reset emails, shipping confirmation emails, and other notifications.
Your transactional emails should be considered “urgent” and priority #1 in terms of getting into the inbox. The quantity of these messages is generally low (at least on a day-by-day basis), and yet need to be delivered as soon as possible after the transaction is complete.
Why do we bring all of this up? Because if you can maintain the infrastructure, you should keep your marketing and transactional emails separate.
Separating commercial and transactional email streams is crucial to ensuring timely delivery of all your important email messages. Achieve this through separate sender and delivery profiles created to manage commercial and mission-critical emails.
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When was the last time you really thought about your transactional emails? Perhaps you should look them over again. Here’s why: According to an Experian report, transactional emails have 8x more opens and clicks than any other type of email. If done right, transactional emails can also generate 6x more revenue compared to other bulk …
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