Get Secrets That Other Email Agencies Won't Reveal
We love collections of newsletter examples. When clients hire us to create their email newsletters, one of the first things we do is study other newsletters for ideas and inspiration. And we have a feeling that's why you're here, too. But we find most newsletter example compilations lacking.Many are poorly organized (if they're organized at all). They contain a bunch of random email newsletters from various industries, which doesn't help if you're looking for inspiration for a specific niche.
But worst of all, while they may explain why they like the newsletters on their list, they don't explain how the newsletter helps the business that produces it. And at the end of the day, the purpose of the email newsletter is to serve your business. So we decided to create our own newsletter example compilation that succeeds where others fail. We've collected 60 great examples of email newsletters and organized them by industry. For each newsletter, we provide a background on the business behind it and who their target market is. And we break down the contents of each email newsletter and show you how each part works to serve the business's bottom line.
By reading this article, you'll not only get all the ideas and inspiration you need for your newsletter, you'll also gain a better understanding of how newsletters work and how they accomplish business objectives. And, most importantly, you'll be able to reverse-engineer your own email newsletter based on your audience and goals. If you want to get straight to our list of newsletter examples, feel free to skip ahead to that section. Otherwise, to help you get the most value from our list, let's first discuss the purpose of a newsletter.
Before you can understand why a newsletter is good and how it
works, you must first understand what the purpose of an email newsletter
is.
Every email newsletter needs to accomplish two objectives:
In order to be useful to your business, a newsletter has to keep subscribers engaged.By engaged, we mean opening and reading each newsletter you send out. For that to happen, your newsletter must be valuable to subscribers and it must contain content that benefits them in one (or more) of three ways:
One way to make your newsletter beneficial to subscribers is by incorporating information that's actionable.
Actionable newsletter content is information that helps subscribers resolve pain points and/or achieve goals related
to the company's products.
For example, Beardbrand is a company that sells male grooming products (particularly for beards). Their email newsletter incorporates articles and videos that cover male grooming topics including how to care for your hair and how to groom your beard. Subscribers who want to stay well-groomed will find lots of value in the tips they share. Reflectly, one of our past clients, is a journaling app that uses artificial intelligence to help users structure and reflect upon their daily thoughts in order to improve their mental health and become happier.
Together, we created a newsletter that shares mental health tips (how to manage anger, how to stay positive during quarantine, etc.). The tips not only help
subscribers improve their mental health, they also work as journal entry topics that subscribers can use if they don't know what to write about. Another form of
actionable newsletter content is deals and discounts. Subscribers can use this content to achieve their goal of saving money and getting the products they want. Goop is a retail brand that sells wellness products. They use their email newsletter to promote their latest sales and deals to their subscribers.
Informative newsletters keep subscribers updated with important information that they want and/or need. Unlike useful newsletter content, informative newsletter content doesn’t necessarily need to be actionable. It’s more important that
the information be relevant and timely. Informative content can come in the form breaking news, new product releases,
company/product updates, and more.
For example, Buffer is a social media tool that marketers can use for social media management and analytics.Their
newsletter shares informative content in the form of updates to social media platforms (i.e. algorithm changes) and updates to Buffer’s software (i.e. new features).
Another example comes from Minority Mindset, a website and newsletter that shares advice on how to make, save, and invest money. In their email newsletter, they share trending news stories and analyses of how those news stories may affect their subscribers finances and investments.
To create informative newsletter content, ask yourself:
Another way to benefit subscribers that often gets overlooked is entertainment.
Entertaining newsletter content is content that’s humorous, interesting, inspiring, or fun. If your newsletter content entertains subscribers, they'll keep coming back for more.
To create entertaining newsletter content, you can either incorporate content that’s entertaining or present
informative/actionable content in an entertaining way.
Huckberry is an e-commerce company that sells men’s lifestyle/adventure products. Their email newsletter includes a “Diversions” section where they share articles curated from sources all over the internet that subscribers can use to entertain themselves throughout the day.
The Middle Finger Project is a blog devoted to helping women build businesses and design the lifestyle of their dreams. Their email newsletter contains mostly actionable content. But it uses swear words and humorous anecdotes to make things more fun and entertaining.
To create entertaining newsletter content, ask yourself:
A valuable email newsletter keeps subscribers engaged. And by keeping subscribers engaged, you'll create opportunities to accomplish business
objectives, including:
You can use your email newsletter to promote your products and share exclusive discounts that drive sales. Adidas uses their email newsletter to promote products that are tailored to each subscribers interests. They also use it to promote their latest sales.
Email is one of the best channels for promoting blog content. Subscribers are much more likely to see, read, and share your blog content than other promotional channels. HubSpot uses their email newsletter to share curated articles from their blog. Sometimes they share their latest blog posts; other times they share blog posts curated around a theme like agency marketing or social media.
You can use your email newsletter to nurture subscribers into a position where they're ready to buy your products and services. One of the best ways to do so is by sending them content that helps you establish authority in your niche and build a positive relationship with your audience. Morning Brew shares trending financial news stories and analyzes how those stories will impact their subscribers investments. By doing so, they position themselves as an authority on finance/investing and build a positive relationship with subscribers by helping them make sense of world events.
Another way to nurture leads with your email newsletter is by demonstrating the value of your products and services. You can share case studies that demonstrate that your products/services work and position them as the best solution to your audience's problems. Rankings.io shares videos that break down exactly how they helped past clients increase their SEO rankings.
You can use your email newsletter to promote everything your business has to offer, including podcasts, related products, social media channels, other newsletters, and more. Daily Worth uses their email newsletter to promote their podcast. LeadPages uses their email newsletter to promote their other tools, like LeadQuizzes.
You can use your email newsletter to keep subscribers informed about any updates or changes to your business. Buffer uses their email newsletter to share updates to their software. Lookout Farm uses their email newsletter to share their seasonal fruit-picking events. Bombas uses their email newsletter to inform subscribers when their products are on sale.
For a more complete guide on building a newsletter that serves your business well, check out our guide on How To Make A Newsletter Email Template. In it, we go into greater depth on how to build a newsletter content strategy, design your newsletter, optimize your newsletter, and more.
Otherwise, it's about time we get to what you came here for - newsletter examples.
Of course, your email newsletter can include all three. But it's likely that one of the three will be more important to your audience than the others. Figure out which one.
The list of objectives we shared above is far from complete. Newsletters can be used to accomplish so many things. But be careful not to overwhelm your subscribers by including too much in your newsletter. Each objective you include takes a bit away from your ability to accomplish the others. We recommend that you start with just two to three objectives that will have the greatest impact on your business.
We've organized our newsletter examples into sections based on industry. We tried to cover as many as we could. While you can probably learn something from every example in our list, we suggest you start by finding the industries and companies that are most relevant to yours and studying theirs first.
Oh, and by the way, each newsletter example below is divided into sections:
Beardbrand is an ecommerce company that sells men's beard, hair, and body products. Their target market is men (primarily bearded-men) who value self-care and grooming.
They send out a periodic newsletter that contains male grooming tips, style tips and inspiration, exclusive deals, and more.
Atlas Coffee Club is an ecommerce company that sells coffee from around the world. Shoppers can buy coffee from a country of their choice. Or they can join Atlas' membership club, fill out a profile for the types of coffee they like, and have curated coffee from around the world sent to them every 2-4 weeks.
Their target market is novice to experienced coffee lovers who want to enrich their coffee experience. They send out a newsletter every 2-3 weeks that contains featured coffee promotions, product promotions, helpful tips, and more.
Bombas is an ecommerce clothing company that sells socks and t-shirts made from comfortable materials. They also make charitable giving a cornerstone of their business and donate one item of clothing to homeless shelters for every purchase. Their target market is men and women who appreciate comfort.
Bombas sends out a daily newsletter that features themed product promotions, exclusive deals, and updates on their charitable endeavors.
Atlas Coffee Club is an ecommerce company that sells coffee from around the world. Shoppers can buy coffee from a country of their choice. Or they can join Atlas' membership club, fill out a profile for the types of coffee they like, and have curated coffee from around the world sent to them every 2-4 weeks.
Their target market is novice to experienced coffee lovers who want to enrich their coffee experience. They send out a newsletter every 2-3 weeks that contains featured coffee promotions, product promotions, helpful tips, and more.
Huckberry is a men's lifestyle/adventure ecommerce brand that is "equal parts store, magazine, and inspiration." They sell men's clothing, footwear, bags, wallets, watches, and more. Many of their products are available only on Huckberry's website.
Their target market is men who are into an adventurous lifestyle and cool products. They send out a newsletter 3-4 times per week that contains product promotions, curated articles, and more.
Wish is a shopping app that sells popular products at extreme discounts. On their app, you can find almost anything - from apple watches, to knives, to car accessories - at extremely low prices (as much as 80%-90% off).
Their daily newsletter is a case study in simplicity. It promotes products based on the user's shopping behavior as well as any discounts or promotions they're running.
KEH Camera is an ecommerce site where you can buy, sell, and trade used camera equipment. Their target market is proficient to experienced camera hobbyists and professionals.
They send out a newsletter 2-3 times per week that contains themed product promotions, informative blog content, product discounts, and more.
Rankings.io is an SEO agency that specializes in helping personal injury law firms generate leads through SEO. Clearly, their target market is personal injury law firms/lawyers.
They send out a monthly newsletter that focuses on promoting their service and educating lawyers on how to use SEO to grow their practice.
Total Security Solutions is a company that plans, produces, and installs aesthetically-pleasing bullet-proof barriers for other businesses. Their target market is any business that needs such products (high-security facilities, businesses in dangerous areas, etc.)
They send out a newsletter 1-2 times per month that educates subscribers on TSS products and the value of their service. It can be difficult to convince businesses of the need for bulletproof barriers. But TSS does so in creative ways with their newsletter.
The Whole Brain Group is an Inbound Marketing agency based in Michigan. Their services include all aspects of inbound marketing, from email marketing to paid advertising to content creation. Their target market is companies who want to effectively utilize inbound marketing to increase revenue.
They send out a daily, monthly, and weekly newsletter called "Brain Candy" that contains marketing tips, special offers, and case studies of the work they do for clients.
Buffer is a social media management and analytics platform. Their clients include businesses like Huckberry, Microsoft, Business Insider, Trello, and more. They offer a freemium version of their product as well as several paid membership tiers.
They send out a weekly newsletter that primarily shares social media tips and updates. When relevant, they incorporate guides on how to use their platform to achieve social media objectives. They also discuss any updates to the company and their platform.
Lab Manager is an online and print publication devoted to providing scientific lab managers with the knowledge and products they need to effectively manage their labs. They offer a digital magazine, print magazine, webinars, live events, videos, and more. Their target market is lab managers of all kinds.
Lab Manager sends out a daily newsletter. They allow subscribers to tailor their newsletter subscription based on their specific industry and the types of content they want to receive.
LeadPages is a tool for building landing pages and opt-ins to collect leads and sales. They're target market is marketers and small business owners who want to create optimized lead-generation materials.
They send out a newsletter 3-5 times per month that shares new product features, episodes of their podcast, webinars, discounts, promotions for other tools in their suite, and articles from their blog.
Optimas is an industrial distributor and service provider specializing in fastening and supply chain solutions for manufacturers seeking to improve efficiency and profitability. Their target market is manufacturers in all sorts of industries, including automotive, construction, appliances, furniture, renewable energy, and more.
They send out a simple newsletter once per week with their latest blog content.
Robinhood Snacks is a company that provides an app, products, and educational content that makes finance and investing easier to learn and manage for all. Their target market is average people who want to learn how to better manage and invest their money. They send out a daily newsletter that shares news and tips about markets and the world of finance.
Zacks is an investment research firm that focuses on stock research, analysis and recommendations. Their target market includes investors and people who work in the finance industry.
They send out a newsletter 2-3 times per week that includes a note from the VP, sponsored content, popular content from their blog, and stock recommendations.
Morning Brew is a blog and newsletter that shares the top finance-related news stories of the day in an entertaining way. Their target market includes people who work in finance, accounting, investing, and average joes interested in any of the above.
They share a daily newsletter that includes a humorous note from the editors, a summary of the previous days stock market movements, 5 summaries of important news events, one-sentence summaries of other top news stories, a game for their subscribers, ads from sponsors, and a CTA for subscribers to share their newsletter.
The Hustle is a popular business and tech newsletter and podcast with over 1 million subscribers. Their target market is business owners and people who work in financial industries.
They share a daily newsletter that contains important business and tech news stories, news snippets, sponsored content, humorous "shower thoughts", and a referral CTA.
Clark Howard is a consumer advocate blog and website that teaches consumers how to save more, spend less, and shop smarter. They also teach consumers how to protect themselves with articles about data protection and consumer privacy. Their target market is middle and lower class consumers.
Their newsletter includes financial tips, consumer advice, exclusive deals, podcast episodes, ads, and links to their other newsletters.
The Daily Worth is a financial blog that aims to help women save more, earn more, and spend smarter. Their target market is women who want to increase their financial literacy and take control of their lives.
They offer two newsletters: "Her Money" and "This Week In Your Wallet." The "Her Money" newsletter shares 4 popular articles from their blog and a promotion for their podcast. The "This Week In Your Wallet" newsletter shares 4 pieces of news and advice that help women take better control of their finances.
Minority Mindset is a website and newsletter that shares advice on how to make, save, and invest money. They aim to make financial education fun. Their target market is average people who want financial literacy and guidance
Their newsletter contains financial tips, YouTube videos, finance/business news stories and analysis, a referral CTA, and sponsored content.
Emily's List is a nonprofit organization devoted to getting pro-choice Democratic women elected to office. Their target market includes progressive voters and women considering a run for office.
They send out a daily newsletter that combines updates on their efforts with donation appeals.
The Poynter Institute is a nonprofit organization devoted to training and empowering journalists and journalism across the world. The target market for their newsletter is journalists and anyone interested in journalism.
Their daily newsletter focuses primarily on sharing news about the journalism industry, as well as resources for journalists.
Animal Rebellion is a UK-based nonprofit organization devoted to using methods of nonviolent civil disobedience to stop industrial animal abuse and minimize the risk of climate change. Their target market is socially-conscious people interested in animal welfare.
They send out a periodic newsletter that shares updates on their activist efforts, CTAs for subscribers to join their protests, articles from their blog, and more.
The Haiti Nursing Foundation is a nonprofit organization devoted to providing a healthier future for Haiti through the advancement of quality nursing education. They help provide top quality education and career training for nurses in Haiti.
They send out four newsletters per year - winter, spring, summer, and fall. The newsletters share updates on HNF's efforts, people involved in their mission, the nurses they help, and more.
Reflectly is a journaling app that uses artificial intelligence to help you structure and reflect upon your daily thoughts and problems. They also offer a business version that helps employees track and improve their work performance (however this newsletter focuses on the former).
Their target market is people who aim to improve their mental health game. They are a client of ours and we helped them create a newsletter that focuses primarily on sharing tips about improving one aspect of your mental health.
HubSpot is an inbound marketing software company. Their platform includes a CRM, CMS, marketing tools, sales tools, and customer service tools. Their target market is marketers and small-large business owners who want to grow their business with inbound marketing.
They send out a daily newsletter that contains articles curated from their blog, updates to their software, free marketing guides, events, and product tutorials. Rather than sending one newsletter with all of these topics, they send out multiple newsletters that focus on each topic individually (i.e. one that contains curated blog posts; another that shares marketing guides; etc.).
BuzzSumo is a content marketing tool that helps marketers discover high-performing content, do content research, connect with influencers, and monitor content and trends. Their target market is content marketers who want to create effective marketing content.
They send out a daily newsletter that shares their latest blog articles, events, new features, and customer surveys. Rather than sending one newsletter with all of these topics, they send out multiple newsletters that focus on each topic individually (i.e. one that contains curated blog posts; another that shares marketing guides; etc.).
MyFitnessPal is an app for planning and tracking your meals and nutrient intake. Users can quickly scan their meals into the app and monitor their diet. They offer a freemium version and paid plans with access to more features like workout routines.
MyFitnessPal's target market is people seeking to achieve their health and fitness goals, with a focus on weight loss. Based on their blog and newsletter content, it also appears that their audience skews female. Their newsletter contains blog articles, partner promotions, and CTAs for paid plans.
Wordstream is a software company that provides tools for creating, managing, measuring, and optimizing paid search and social media ad campaigns. Their target market is business owners and marketers who want to execute high-performing digital ad campaigns.
They send out a daily newsletter that contains promotions for their software, webinars, and free online courses, free guides, and blog content. Rather than combining all of these topics into one newsletter, they send out multiple newsletters that focus on each topic individually.
Quora is a social media platform where users can post questions, get answers to their questions from other users, and answer other users questions.
Their daily newsletter shares a list of popular questions and answers that are curated based on the topics the user is into.
The Daily Stoic is a website that espouses the virtues of Stoic philosophy and teaches their audience how to apply Stoicism to their lives. They also sell books, courses, and products related to Stoicism. Their target market is anyone interested in Stoicism.
Their daily newsletter is simple. Each newsletter shares a short, 2-minute story that applies a Stoic teaching to modern issues.
CNN is a news media company that covers politics, world events, finance, and more. Their target market includes anyone who wants to stay informed. Their daily newsletter, CNN's 5 Things, is a brief summary of important topics they cover each day.
Quartz is a publication that focuses on global business news and insights. Their target audience is business leaders who seek information about world and business-related events that'll help them navigate the business world. Their daily newsletter, The Quartz Daily Brief, is an abbreviated and curated version of the most important info in their publication.
HonestlyYUM is a San Francisco-based publication devoted to sharing culinary ideas, inspiration, and recipes. Their target market is foodies, primarily those based in California.
Their newsletter shares their latest recipes, popular blog content, and links to their social media content.
Thunderbolt Power Yoga TV is a membership-based streaming service for Yoga videos. Members pay a monthly subscription and receive access to a trove of videos demonstrating Yoga routines from a group of 7 Yoga instructors. Their target market includes anyone who wants to learn and do Yoga, though their audience skews female.
One of their instructors, Carly Grace, creates and distributes a weekly newsletter to promote herself. The newsletter includes blog articles, inspirational quotes, links to her social media profiles, product promotions, and event/class invitations.
Clementine Creative is a blog created by a South African graphic designer named Carmia Jordaan. She uses the website to sell her printable designs: planners, invitations, phone cases, wallpapers, and more. She also aims to inspire and motivate her audience to accomplish their dreams.
Her target market is women who want inspiration and motivation to achieve their dreams. She sends out a simple but beautifully-designed newsletter that promotes her blog content and her products.
Backstreet Cafe is a Texas-based Seasonal American Bistro. They have a diverse menu with Southern, Cajun, Creole, Hispanic, and Asian influences. Their target market is diners in the Houston, TX area.
Backstreet Cafe sends out a periodic newsletter that
Chaia Tacos describes themselves as "an unconventional taco shop serving insanely delicious tacos made entirely with vegetables." Their target market is D.C.-area diners.
Chaia uses their newsletter to promote new menu items as well as their online ordering and catering services.
Chipotle is an American chain of fast casual restaurants that serves burritos, bowls, salads, and other mexican-inspired dishes. Their target market is fast-food diners who want mexican dishes.
They send out a newsletter multiple times a week that promotes their menu items, their rewards programs, and ordering options.
BBQ Bus Smokehouse is a bbq restaurant based in D.C. Their target market is D.C.-area diners who want good bbq.
They periodically send out one of the most interesting and entertaining restaurant newsletters we've ever seen. Each newsletter contains one image with a few paragraphs of very well-written copy. They use the newsletter to promote their food and products, inform their subscribers about business updates, inform subscribers about ordering options, survey customers, and share personal messages on current events. Their simple newsletter demonstrates why content trumps design.
Lookout Farm - one of the oldest continuously working farms in the United States - is located in Natick, MA. In addition to indoor and outdoor dining, they also offer fruit picking, farm education and entertainment, hard cider and beer, a market, a bakery, and more. Their primary target market is families in the western MA area who want to enjoy good food and farm-related activities.
They send out a newsletter 2-5 times per month that contains upcoming events, lunch and dinner promotions, market and bakery promotions, holiday promotions, and promotions for their U-Pick program
Starbucks is an American multinational chain of coffee houses and roastery reserves. They serve hot and cold coffee and tea, espresso, juices, pastries, snacks, and more.
They send out a newsletter multiple times a week that contains food and drink promotions, product promotions, promotes their rewards program, and shares ways for customers to contact them.
Brooklinen is a retail company that sells luxury bedding, bathroom accessories, and loungewear. Their target market is comfort-oriented consumers, with an emphasis on female shoppers.
Their newsletter shares deals and discounts, themed product promotions, and social proof for their products.
Nibmor is a retail company that sells organic dark chocolate products, like hot chocolate and chocolate squares. Their target market is anyone who wants healthy, delicious chocolate snacks.
Their newsletter shares themed product promotions, giveaways, and recipes.
Cake Royale is a Toronto-based bakery that makes gourmet cakes, cupcakes, and desserts. Their target market includes birthday-shoppers, holiday-shoppers, and anyone interested in designer desserts.
They use their newsletter to promote their shop hours and products.
Goop is a "modern lifestyle brand" that sells wellness, beauty, fashion, and home decor products. Their target market is primarily women, though they also sell men's products.
They send out a weekly newsletter that shares curated articles, themed product promotions, and discounts.
Brooks is a retail company that sells running shoes and running apparel. Their target market is anyone in the running community or who wants to start a running habit.
Their newsletter includes product promotions, healthy recipes, playlists, and discount sales. Subscribers can tailor their subscription based on how often they run, where they run, why they run, and what content they want to receive in their newsletter.
Leesa is a memory foam and hybrid mattress retailer with stores all across the US. Their target market includes anyone looking for a comfortable mattress and a good night's sleep.
They send out a daily newsletter that includes product promotions, discount sales, and customer testimonials.
Vogue is a fashion and beauty publication that's been in circulation for 60 years. Their target audience consists primarily of females interested in fashion and beauty news and tips. They use their newsletter as a way to share their top content and grow their audience for their print publication.
Vogue offers several different newsletters that people can subscribe to. The newsletters cover the topics that are most popular with their audience, including:
Lululemon sells athletic apparel and technical clothing for men and women. As such, they target men and women who live an active lifestyle.
They send out a newsletter multiple times a week that shares themed curations of their clothes. Subscribers can customize their newsletter subscription based on their gender and the types of clothes they're interested in.
Adidas is a clothing company that sells sports clothing and accessories. They target men, women, and children who live an active, sport-centered lifestyle.
Their newsletter focuses on sharing their top products tailored to each subscriber's preferences.
U.S. Outdoor Store sells clothing and gear for outdoor activities, like skiing, mountain climbing, surfing, and more . Their target market is anyone interested in outdoor sports and activities.
Their newsletter focuses on themed curations of their top products and occasionally shares discounts and promotions they're offering.
& Other Stories is a fashion brand that sells clothes, shoes, bags, jewelry, and more. All of their clothes come from 3 design ateliers in Stockholm, Los Angeles, and Paris. Their target market is women who are interested in their style.
They send out a very simple newsletter that shares themed product curations and any discounts they're offering.
Reformation is a women's fashion company that makes uniquely-designed, sustainably-produced, clothing for women. They sell all types of clothing, including dresses, sweaters, wedding apparel, jeans, sweats, and more.
They send out a newsletter that promotes their products, highlights their sustainability practices, shares informative articles, and more.
What's unique about their newsletter is that they send it out multiple times per week. Each weekly newsletter will have a different theme. For example: one newsletter might promote a themed curation of their clothes; the next might be devoted to sharing their sustainability practices; the next might share a curated list of articles they think their subscribers will like.
So rather than cramming all of that content into one newsletter, they share multiple newsletters with different types of content each week.Their newsletter shares themed product promotions, giveaways, and recipes.
One of their newsletters shares various shopping tips and services Reformation offers, including:
A URL shoppers can visit to see any new clothes Reformation is offering.
A waitlist shoppers can join to be alerted when previously sold-out products return in stock.
A link to RefScale, a tool where shoppers can track how much water, C02, and waste they've saved with their Reformation purchases.
A link to where shoppers can schedule curbside pick-ups of their orders.
A link to where customers can provide feedback.
6PM is a fashion ecommerce company that sells discount clothes from top fashion brands. Their target market is primarily women (but also includes men and kids) who want fashionable clothes from top brands at a discount price.
Their newsletter is very simple and goes to the heart of the primary value of their service. It focuses on sharing promotions they're running and popular brands subscribers might like.
MarketingProfs is a learning resource for professional marketers and marketing teams. They offer a blog, supplemental learning resources, training programs, online events, conferences, and a web forum.
They send out a daily newsletter that contains summaries and links to their latest blog content, event invitations, webinar invitations, and more.
Four Sigmatic is a health supplement company that sells mushroom-based coffee, plant-based protein, and other supplements. Their target market is people who live active, natural lifestyles and are into holistic health.
Four Sigmatic sends out a newsletter nearly every day. And each newsletter is unique, which makes giving a description of their newsletter difficult. So below is an outline of some of the content contained in their newsletters.
The Middle Finger Project is a blog by Ash Ambirge that's devoted to helping women "give the middle finger" to boring work they don't love and building the business/lifestyle of their dreams. Ash differentiates her blog from similar blogs, primarily by her use of coarse language and humor. The site offers a blog, a book, and a course that target women who want to build "the unfu**withable life they deserve."
The newsletter includes life mastery tips, product/event promotions, blog content, a share CTA, and a brief introduction to Ash Ambirge.
Tim Ferriss is an author, podcaster, blogger, and entrepreneur. Tim is what he refers to as a "lifestyle designer" - someone who takes a proactive effort to plan and build their ideal lifestyle. He writes about his experiments and experiences in lifestyle design. Topics include how to learn anything, how to build a business, how to travel inexpensively, exercise, nutrition and more.
He shares a short, weekly newsletter called "5-Bullet Fridays." In it, he shares 5 things that he's using, reading, doing, pondering, or otherwise finds interesting. It's perfect for his target audience, which consists of people interested in lifestyle design as well as people who like Tim Ferriss.