60 Great Email
Newsletter Examples To
Guide & Inspire You

Introduction

We love collections of newsletter examples. When clients hire us to create their newsletters, one of the first things we do is study other newsletters for ideas and inspiration. And we have a feeling that's why you're here, too. But we find most newsletter example compilations lacking.Many are poorly organized (if they're organized at all). They contain a bunch of random newsletters from various industries, which doesn't help if you're looking for inspiration for a specific niche.

But worst of all, while they may explain why they like the newsletters on their list, they don't explain how the newsletter helps the business that produces it. And at the end of the day, the purpose of the newsletter is to serve your business. So we decided to create our own newsletter example compilation that succeeds where others fail. We've collected 60 great examples of newsletters and organized them by industry. For each newsletter, we provide a background on the business behind it and who their target market is. And we break down the contents of each newsletter and show you how each part works to serve the business's bottom line.

By reading this article, you'll not only get all the ideas and inspiration you need for your newsletter, you'll also gain a better understanding of how newsletters work and how they accomplish business objectives. And, most importantly, you'll be able to reverse-engineer your own newsletter based on your audience and goals. If you want to get straight to our list of newsletter examples, feel free to skip ahead to that section. Otherwise, to help you get the most value from our list, let's first discuss the purpose of a newsletter.

The Purpose
Of A Newsletter

Before you can understand why a newsletter is good and how it
works, you must first understand what the purpose of a newsletter
is.

Every newsletter needs to accomplish two objectives:

  • Keep Subscribers Engaged
  • Accomplish Business Objectives
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1- Keep Subscribers Engaged

In order to be useful to your business, a newsletter has to keep subscribers engaged.By engaged, we mean opening and reading each newsletter you send out. For that to happen, your newsletter must be valuable to subscribers and it must contain content that benefits them in one (or more) of three ways:

  • Actionable Newsletter Content
  • Informative Newsletter Content
  • Entertaining Newsletter Content

One way to make your newsletter beneficial to subscribers is by incorporating information that's actionable.
Actionable newsletter content is information that helps subscribers resolve pain points and/or achieve goals related
to the company's products.

For example, Beardbrand is a company that sells male grooming products (particularly for beards). Their newsletter incorporates articles and videos that cover male grooming topics including how to care for your hair and how to groom your beard. Subscribers who want to stay well-groomed will find lots of value in the tips they share. Reflectly, one of our past clients, is a journaling app that uses artificial intelligence to help users structure and reflect upon their daily thoughts in order to improve their mental health and become happier.

Together, we created a newsletter that shares mental health tips (how to manage anger, how to stay positive during quarantine, etc.). The tips not only help
subscribers improve their mental health, they also work as journal entry topics that subscribers can use if they don't know what to write about. Another form of
actionable newsletter content is deals and discounts. Subscribers can use this content to achieve their goal of saving money and getting the products they want. Goop is a retail brand that sells wellness products. They use their newsletter to promote their latest sales and deals to their subscribers.

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Actionable
Newsletter
Content

Informative newsletters keep subscribers updated with important information that they want and/or need. Unlike useful newsletter content, informative newsletter content doesn’t necessarily need to be actionable. It’s more important that
the information be relevant and timely. Informative content can come in the form breaking news, new product releases,
company/product updates, and more.

For example, Buffer is a social media tool that marketers can use for social media management and analytics.Their
newsletter shares informative content in the form of updates to social media platforms (i.e. algorithm changes) and updates to Buffer’s software (i.e. new features).

Another example comes from Minority Mindset, a website and newsletter that shares advice on how to make, save, and invest money. In their newsletter, they share trending news stories and analyses of how those news stories may affect their subscribers finances and investments.

To create informative newsletter content, ask yourself:

  • What information do my subscribers need/want to know?
  • What kinds of information will help my subscribers make decisions?
  • What information and updates about my company/products do my subscribers want to know?
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Informative
Newsletter
Content

Another way to benefit subscribers that often gets overlooked is entertainment.
Entertaining newsletter content is content that’s humorous, interesting, inspiring, or fun. If your newsletter content entertains subscribers, they'll keep coming back for more.
To create entertaining newsletter content, you can either incorporate content that’s entertaining or present
informative/actionable content in an entertaining way.

Huckberry is an e-commerce company that sells men’s lifestyle/adventure products. Their newsletter includes a “Diversions” section where they share articles curated from sources all over the internet that subscribers can use to entertain themselves throughout the day.
The Middle Finger Project is a blog devoted to helping women build businesses and design the lifestyle of their dreams. Their newsletter contains mostly actionable content. But it uses swear words and humorous anecdotes to make things more fun and entertaining.

To create entertaining newsletter content, ask yourself:

  • What kind of content can I share that’ll keep my subscribers entertained?
  • How can I present my actionable or informative content in a more entertaining way?
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Informative
Newsletter
Content

2- Accomplish Business Objectives

A valuable newsletter keeps subscribers engaged. And by keeping subscribers engaged, you'll create opportunities to accomplish business
objectives, including:

  • Boost Sales:

    You can use your newsletter to promote your products and share exclusive discounts that drive sales. Adidas uses their newsletter to promote products that are tailored to each subscribers interests. They also use it to promote their latest sales.

  • Promote Blog
    Content:

    Email is one of the best channels for promoting blog content. Subscribers are much more likely to see, read, and share your blog content than other promotional channels. HubSpot uses their newsletter to share curated articles from their blog. Sometimes they share their latest blog posts; other times they share blog posts curated around a theme like agency marketing or social media.

  • Cultivate Brand &
    Authority:

    You can use your newsletter to nurture subscribers into a position where they're ready to buy your products and services. One of the best ways to do so is by sending them content that helps you establish authority in your niche and build a positive relationship with your audience. Morning Brew shares trending financial news stories and analyzes how those stories will impact their subscribers investments. By doing so, they position themselves as an authority on finance/investing and build a positive relationship with subscribers by helping them make sense of world events.

  • Demonstrate Value:

    Another way to nurture leads with your newsletter is by demonstrating the value of your products and services. You can share case studies that demonstrate that your products/services work and position them as the best solution to your audience's problems. Rankings.io shares videos that break down exactly how they helped past clients increase their SEO rankings.

  • Promote Other Offerings &
    Marketing Channels:

    You can use your newsletter to promote everything your business has to offer, including podcasts, related products, social media channels, other newsletters, and more. Daily Worth uses their newsletter to promote their podcast. LeadPages uses their newsletter to promote their other tools, like LeadQuizzes.

  • Keep Subscribers
    Informed:

    You can use your newsletter to keep subscribers informed about any updates or changes to your business. Buffer uses their newsletter to share updates to their software. Lookout Farm uses their newsletter to share their seasonal fruit-picking events. Bombas uses their newsletter to inform subscribers when their products are on sale.

Putting Your
Newsletter Together

For a more complete guide on building a newsletter that serves your business well, check out our guide on How To Make A Newsletter Email Template. In it, we go into greater depth on how to build a newsletter content strategy, design your newsletter, optimize your newsletter, and more.

Otherwise, it's about time we get to what you came here for - newsletter examples.

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To help you get the most from the examples shared below, we suggest you start by:

  • 1) Determining what kind of newsletter content will
    best keep your subscribers engaged - actionable,
    informative, or entertaining.

    Of course, your newsletter can include all three. But it's likely that one of the three will be more important to your audience than the others. Figure out which one.

  • 2) Determining what business objectives you
    want to accomplish with your newsletter.

    The list of objectives we shared above is far from complete. Newsletters can be used to accomplish so many things. But be careful not to overwhelm your subscribers by including too much in your newsletter. Each objective you include takes a bit away from your ability to accomplish the others. We recommend that you start with just two to three objectives that will have the greatest impact on your business.

  • 3) Find and study the most relevant
    newsletters below.

    We've organized our newsletter examples into sections based on industry. We tried to cover as many as we could. While you can probably learn something from every example in our list, we suggest you start by finding the industries and companies that are most relevant to yours and studying theirs first.
    Oh, and by the way, each newsletter example below is divided into sections:

    • Company Background: A brief background on the company and their target market.
    • What's In The Newsletter: A breakdown of the newsletter's content and how it benefits subscribers.
    • How It Helps Business: A breakdown of how the newsletter content benefits the business.

Ecommerce
Newsletter Examples

What's In The
Newsletter:

  • Grooming Tips:

    The newsletter shares grooming tips in the form of articles and videos. Topics range from how to groom a beard, how to grow mutton chops, how to care for your hair, what type of deodorant to use and more.

  • Style Inspiration:

    The men who subscribe to their newsletter and buy their products value the image and style they want to project. To help them achieve that image, Beardbrand's newsletter shares images and tips on how to cultivate their style.

  • Access To Discounts/
    Early Products:

    Newsletter members get special access to product discounts and pre-releases. This aspect of the newsletter provides value to subscribers by letting them know when there's a new release or sale on products they may want.

  • Product Promotions:

    Beardbrand uses their newsletter to address common male-grooming pain points and promote products that help resolve them.

How It Helps Business:

  • Cultivate Brand & Authority:

    By sharing tips and instructions on how to care for
    their body, Beardbrand positions themselves as an
    authority on these subjects with their audience. They
    develop a brand as the go to source for male-
    grooming info and products.

  • Boost Sales:

    By sharing discounts and access to new products pre-
    release, they're trading value for value. Subscribers are
    informed of discounts on products they may want and
    get VIP access to new products. In exchange,
    Beardbrand can use their newsletter to advertise
    products and drum up sales.

2) Atlas Coffee Club

Company Info:

Atlas Coffee Club is an ecommerce company that sells coffee from around the world. Shoppers can buy coffee from a country of their choice. Or they can join Atlas' membership club, fill out a profile for the types of coffee they like, and have curated coffee from around the world sent to them every 2-4 weeks.

Their target market is novice to experienced coffee lovers who want to enrich their coffee experience. They send out a newsletter every 2-3 weeks that contains featured coffee promotions, product promotions, helpful tips, and more.

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What's In The Newsletter:

  • Featured Coffee Promotions:

    Each newsletter promotes a different featured coffee from somewhere in the world, like Burundi or Honduras. The newsletter describes the coffee's flavor profile and anything else about it that makes it interesting.

  • Other Product Promotions:

    Atlas also sells other coffee related products, like grinders and french presses. Their newsletters will often promote these products and describe how they can help subscribers brew the perfect cup of coffee.

  • Coffee Tips & Info:

    The newsletter periodically includes informative tips to educate subscribers on how to brew the perfect cup of coffee. Topics include "essential tips on investing in a coffee grinder" and "4 reasons to love the french press." These guides also double as product promotions, since they also sell many of the products discussed.

  • Atlas Coffee Club CTA:

    Each newsletter contains a CTA for joining their club. While shoppers can buy individual bags of coffee, Atlas places a heavy emphasis on encouraging people to subscribe instead. They often include social proof in the form of reviews and tweets from real customers describing why they love being part of the club.

Business Info:

The newsletters often contain brand-building info about the
company and its practices, like how they engage in ethical farming
practices like paying above-market prices for their beans as well as
their investment in sustainable farming.

How It Helps Business:

  • Promote Products
    & Boost Sales:

  • Atlas uses their newsletter to promote their coffee and coffee products. By sharing vivid descriptions of the coffee's flavor profile and promoting their other products in the context of how they can help subscribers brew the perfect cup of coffee, Atlas increases the potency of these product promotions and likely boosts sales.

  • Cultivate Brand &
    Authority:

  • Atlas uses their newsletter to promote their coffee and coffee products. By sharing vivid descriptions of the coffee's flavor profile and promoting their other products in the context of how they can help subscribers brew the perfect cup of coffee, Atlas increases the potency of these product promotions and likely boosts sales.

  • Provide Extra Value
    To Club Members:

  • Atlas uses their newsletter to promote their coffee and coffee products. By sharing vivid descriptions of the coffee's flavor profile and promoting their other products in the context of how they can help subscribers brew the perfect cup of coffee, Atlas increases the potency of these product promotions and likely boosts sales.

What's In The
Newsletter:

  • Themed Product Promotions:

    Rather than simply promoting their products, Bombas' newsletter shares
    themed promotions that address customer pain points and the value of
    their products. In the example above, Bombas addresses a common pain-points
    point around their product and invites subscribers to "declutter your sock
    drawer" and replace their "old, wadded-up mismatched sock." They include
    a CTA inviting subscribers to shop for sock-pack discounts.

  • Brand-Building Info:

    Bombas makes charitable giving a pillar of their business. Every email
    reminds subscribers that Bombas will donate an item of clothing to the
    homeless for every item purchased. And they periodically share progress
    reports on their charitable giving in their newsletter (as
    shown below), as well as updates on other charitable projects they're involved in.

  • Helpful Info:

    During the holidays, most companies promote their products to
    subscribers. But Bombas goes a step further by providing customers with
    helpful information. After telling subscribers that they offer free expedited
    shipping, they also tell them when to order their gifts to receive them by
    Christmas.

  • Deals & Discounts:

    Bombas informs subscribers of the deals and discounts they offer so
    subscribers can take advantage.

How It Helps Business:

  • Better Product Promotion:

    By promoting products in ways that are relevant to customers, Bombas is able to demonstrate value. This likely yields more sales than simple product promo.

  • Branding & Customer
    Relationships:

    Charitable giving is a big part of Bombas' brand and a big reason their customers love them. By using their newsletter to share their charitable works, Bombas is able to cultivate their charitable brand identity and a strong customer relationship.

  • Reduced Friction:

    By sharing info that helps their customers, Bombas is reducing any friction that interrupts the sales process. This likely leads to more sales and a better customer relationship.

What's In The
Newsletter:

  • Product Promos:

    Each Huckberry newsletter is chock-full of images promoting their wide and eclectic range of products. A single installment might promote clothing, cooking gear, workout gear, and more. Each promotion includes a beautiful, high-quality image of the product being used or in a context that demonstrates its use/value.

  • Product Stories:

    Most of their product images include a simple description of the product. But the Huckberry newsletter often shares the interesting stories behind some of their more unique products. Whether it's their pocket knife designed by a NASA engineer, their double-cloth Apres Pants that sell out almost instantly every time they get them in stock, or their Waxed Hudson Jacket designed by legendary British fabric makers. These stories make the products more desirable and provide a source of entertainment to subscribers.

  • Blog Content:

    The newsletter shares content from Huckberry's blog that's both informative and entertaining. Whether it's their interview with Matthew Mcconaughey or a guide to different holiday treats you can cook with whiskey, subscribers are sure to enjoy their compelling content.

  • Curated Content:

    At the end of each newsletter is the "Diversions" section: a curated list of articles from other sources that they think their subscribers will enjoy. This is not just a hastily thrown-together list of links to generic content. It's clear that they put a lot of time and effort into finding unique and compelling content. Like an article on ancient craft beer or an article about how trees communicate through a network of subterranean fungi.

  • Brand Building Images & Content:

    From a quick glance, it's clear that Huckberry invests a lot of effort into each newsletter. They're full of high-quality images and graphics that make the newsletter visually engaging and enhance Huckberry's adventurous brand image.

How It Helps Business:

  • Builds Brand:

    With engaging images and graphics, excellent storytelling, and compelling content, Huckberry's newsletter elevates their brand as a men's lifestyle/adventure brand and allows them to position themselves as much more than just an ecommerce store.

  • Boosts Sales:

    The newsletter gives Huckberry the opportunity to promote their wide array of unique products. And they take full advantage by using engaging, high-quality images that demonstrate the value/use of their products and sharing the compelling stories behind them. Every ecommerce brand should study Huckberry as a model for how to use a newsletter, images, and storytelling to move units.

  • Develops Strong Customer
    Relationship:

    Each newsletter is carefully and meticulously crafted that it's genuinely hard to tell if Huckberry puts more work into their business or their newsletter. Customers are sure to appreciate the entertainment and information they get from the newsletter, as well as how much effort Huckberry puts into it.

6) Wish

  • What's In The
    Newsletter:

  • Themed Product Promos

    Wish's newsletter is almost entirely devoted to promoting products. Each newsletter promotes products under a specific theme derived from the user's shopping and browsing habits. One newsletter might promote sneakers while the next will promote laptops.

  • Deals & Discounts:

    Wish informs customers of any deals, discounts, or other promotions they're offering. One example: "Refer a friend and earn up to $100."

  • Product Recommendations:

    Based on their algorithms and what similar shoppers are buying, Wish's newsletter will share a recommended product they think you'll like.

How It Helps Business:

  • Promote Targeted Products:

    Wish uses algorithms that study the user's shopping and browsing habits to determine what products they might be interested in. This targeted promotion likely leads to more sales.

  • Serves Customer's Core Need:

    Wish customers use their app to find products they like at huge discounts. Their newsletter curates and serves those products up to customers without them having to waste time browsing the app.

  • Informs Customers:

    Wish uses their newsletter to inform customers of any deals, discounts, and promotions they're offering so that customers can take advantage.

What's In The
Newsletter:

  • Themed Product Promotions:

    KEH Camera uses their newsletter to
    promote their products. Each newsletter
    promotes products under a different
    theme. Usually the theme is product type
    (lenses, tripods, etc.) or brands (Leica,
    Nikon, etc.).

  • Informative Blog Content:

    In the "KEH Spotlight" section of their
    newsletter, they share informative blog
    content that helps their audience with their
    jobs, hobbies, and purchasing decisions.
    The articles share product
    recommendations, product
    demonstrations, helpful tips, and more.
    Articles like: "Best Film Cameras For Digital
    Photographers" & "Video Field Test: Leica
    Legacy Lens".

  • Deals & Discounts:

    Leica knows their products are expensive
    and that the high cost is a point of
    friction. So they use every newsletter to
    remind subscribers that they are
    partnered with Affirm and offer fast,
    secure financing.

  • Contests & Events:

    KEH uses their newsletter to promote their
    contests and events, like their 2020
    "Something Good" $1000 gift card
    giveaway.

Full Business Promotion:

While their newsletter is mostly focused on selling camera equipment, they also give some space at the
bottom to the other aspects of their business. KEH informs customers that they can sell or trade-in their
used camera gear and book a video chat appointment with a KEH "expert buyer" to have their
equipment appraised.

How It Helps Business:

  • Promote Targeted Products:

    KEH uses their newsletter to promote themed products.
    This is especially helpful in the camera industry where
    customers are typically loyal to one brand and need
    homogenous gear.

  • Inform Customers:

    KEH shares helpful blog content that keeps their subscribers
    informed. Such content has the dual benefits of building a
    strong customer relationship while also promoting products
    in a customer-centric way.

  • Promote Their Full Business:

    Never assume that people are fully aware of all aspects
    of your business. KEH uses their newsletter to inform
    subscribers about everything their business offers and
    how it works.

  • Reduce Friction:

    It's probably safe to assume that the biggest point of friction
    in their sales process is the high cost of their products. KEH
    uses their newsletter to reduce that friction by informing
    subscribers of financing options.

B2B
Newsletter Examples

What's In The
Newsletter:

  • Analysis Of Legal Marketing Trends:

    CEO Chris Dreyer shares his analysis of legal marketing trends that may affect subscribers. This helps subscribers understand new developments in their market and positions Rankings.io as an authority.

  • Episodes Of Their Podcast:

    Rankings.io uses their newsletter to disseminate new episodes of their podcast "The Rankings Podcast."

  • Marketing Tips & Guides:

    The newsletter shares marketing tips and guides that help personal injury law firms understand how to use SEO to grow their practice. These include their "SEO For Lawyers" guide and their article "SEO Data Science: A Study Of 112K Personal Injury Law Firms."

  • Service Promotions:

    Rankings.io uses their newsletter to promote their service in various ways. They explain their methods for how they do SEO for personal injury lawyers in the newsletter. They share results that they've achieved for clients in the newsletter. They also use the newsletter to address client pain points, like their video that guides subscribers on how to find the right SEO agency for their business.

  • Videos:

    Occasionally, they include a video in their newsletter. They use video to build a stronger relationship with subscribers, like the video where Rankings.io CEO Chris Dreyer explains how he got into doing SEO for law firms. They also use video to promote their services, like their "3-Step Shortcut To Ensure Your Personal Injury Law Firm Is Working With The Right SEO Agency" video.

How It Helps Business:

  • Cultivate Brand & Authority:

    Rankings.io uses their newsletter to establish their brand
    as an authority in the world of SEO for personal injury law firms by
    sharing marketing guides and data, promoting episodes of their podcast,
    and sharing analysis of upcoming legal marketing trends.

  • Nurture Subscribers:

    Rankings.io uses their newsletter to nurture subscribers by sharing marketing tips and the SEO methods they use to improve business for their clients.

  • Convert Customers:

    Rankings.io uses their newsletter to convert customers by addressing pain-points, sharing their marketing methods, sharing the results they've gotten for their clients, and positioning themselves as an authority in their niche.

9) Total Security Solutions

Company Info:

Total Security Solutions is a company that plans, produces, and installs aesthetically-pleasing bullet-proof barriers for other businesses. Their target market is any business that needs such products (high-security facilities, businesses in dangerous areas, etc.)

They send out a newsletter 1-2 times per month that educates subscribers on TSS products and the value of their service. It can be difficult to convince businesses of the need for bulletproof barriers. But TSS does so in creative ways with their newsletter.

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What's In The Newsletter:

  • Video Lessons/Tips:

    Each newsletter shares a video breakdown of products &
    concepts related to protective barriers and workplace
    security. The video format is especially useful because most
    businesses don't feel they need protective barriers and are
    less-inclined to seek out information about them. But by
    putting their information into an easy-to-consume format,
    they're removing a bit of friction from their sales process. And
    it works, as the videos are the most engaged part of their
    newsletter.

  • Relevant Content:

    Each newsletter shares articles from the TSS blog that relates
    their product to current world events. Like this article:
    "Pandemic-Related Workplace Violence: Preparation Protects
    Workers".
    By inserting discussions about their products into
    current events, they can better connect to and convince their
    audience.

  • Educational Articles & Guides:

    Each newsletter shares educational articles and
    guides, like this: "Checklist For Purchasing Bulletproof
    Glass & Bullet-Resistant Barriers".
    This type of content
    allows them to inform and nurture people who are
    already interested in products like theirs.

  • Consultation CTA:

    At the bottom of each newsletter is an invitation to set up a
    consultation call. It tells readers to "Save time and money by
    involving us in your project early!" Rather than a hard CTA,
    this CTA merely invites readers to take the next step and set
    up a consultation where they can learn more.

Personal Message From CEO:

Each newsletter comes with a personal message from the CEO.
These types of messages put a face to the company and help build
a deeper relationship with subscribers.

How It Helps Business:

  • Nurture Customers
    Through Sales Funnel:

  • By sharing easy-to-consume content that explains the use and value of their product, TSS can remove friction
    in their sales process and move prospects through different stages of the sales funnel.

  • Demonstrate Value

  • By discussing their products in the context of current events, TSS can connect with their audience in a relatable way and demonstrate the need for and value of their products.

  • Build Authority:

  • By sharing videos, articles, and guides about bulletproof barriers and equipment and workplace safety, TSS positions themselves as an authority in this industry. Authority and expertise are critical for their business. People who buy bulletproof barriers want a company that knows what they're doing and does good work.

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What's In The
Newsletter:

  • Marketing Tips:

    The newsletter shares tips on how to effectively implement various aspects of inbound marketing. These tips not only help subscribers do inbound more effectively, they also demonstrate TWBGs expertise and help them cultivate authority.

  • Special Offers:

    TWBG shares special offers on their services in their newsletter. These special offers are not only seen by subscribers, but past customers, current customers, and prospects as well.

  • Case Studies:

    TWBG uses their newsletter to share case studies of work they've done for clients. These case studies help them promote their services, demonstrate their methods, and highlight their ability to get results.

How It Helps Business:

  • Cultivate Brand &
    Authority: Cultivate Brand &
    Authority:

    By sharing inbound marketing tips and case studies, TWBG is able to demonstrate their inbound marketing expertise and position their brand as an authority on the subject. In a B2B, service-based niche like theirs, cultivating authority is critical to getting sales.

  • Reduce Friction & Increase
    Sales:

    By sharing special offers on their services, TWBG is able to reduce friction that may prevent prospects from utilizing their services. Money-conscious prospects may be more willing to invest in TWBG if they get a discount. And current customers may be more likely to purchase additional services if they get a deal on them.

  • Demonstrate Value:

    By sharing their inbound marketing expertise and case studies, TWBG is able to demonstrate the value of their services. The case studies are especially effective. Case studies allow TWBG to demonstrate the various services they offer, explain what those services entail, describe how they execute them, and highlight the results they achieve for customers. Doing so helps prospects visualize what it's like to work with TWBG and gets them thinking "well, if they can do it for that company, they can do it for me."

What's In The
Newsletter:

  • Newsletter Intro:

    At the beginning of the newsletter, Buffer
    takes 2-3 paragraphs to welcome
    subscribers to each newsletter
    installment and give them a preview of
    what's to come.

  • Newsletter Overview:

    This section provides a bullet-point
    overview of what's in the newsletter.
    Subscribers can get a quick and easy
    overview of the content within and see
    what interests them.

  • "What We're Reading":

    In this section of the newsletter, Buffer
    shares articles about social media that
    their staffers are reading. Topics include
    updates to social media platforms, how
    -to guides, interviews with social media
    influencers, and more.

  • Hot Tip Of The Week:

    In this section of the newsletter, Buffer goes into depth explaining a marketing tip. These tips usually incorporate Buffer's software somehow, though they can also be unrelated. They may discuss how to find the best times to post on Instagram (using Buffer), or how to market to Gen Zers.

What's New With Buffer:

In this section of the newsletter, Buffer shares any updates about their company or product. This can include new hires at Buffer, awards the company won, new ways to use their software, changes to their software, and more.

How It Helps Business:

  • Build Authority:

    By sharing tips and curated articles about social media,
    Buffer positions themselves as an authority in the world of
    social media marketing. They demonstrate that their staff is
    constantly learning and staying on top of the world of social
    media.

  • Facilitate Product Use &
    Increase LTV:

    By sharing tips on how to use their product to achieve social
    media objectives, Buffer is teaching their users how to get
    more value from their platform. The more value users get
    from the platform, the longer they'll remain customers.

  • Get More Paid Users:

    By sharing tips on how to use their platform to achieve
    social media objectives, Buffer can demonstrate the value
    of their platform to freemium users and subscribers who
    don't use their product yet. When these groups see the
    value Buffer offers, they'll be more likely to start using it
    and/or upgrade to a paid plan.

  • Build Customer Relationships:

    Buffer uses their newsletter to give subscribers updates about
    their company. By doing so, they're giving subscribers a peek
    behind the curtain and building a deeper relationship with
    them. They also use this section to share any updates to
    Buffer's platform, which allows them to demonstrate how
    Buffer is constantly improving their product so that it's more
    valuable to customers.

What's In
The
Newsletter:

  • How To Articles:

    The newsletter shares articles that describe
    how to perform various tasks related to
    managing a lab. Topics include virtual
    collaboration, testing and measuring,
    improving the cell culture process with
    quantitative data, and more. These are
    highly technical articles that apply
    specifically to people who manage scientific
    labs.

  • Product Exploration Articles:

    The newsletter shares articles that explore
    products used in science labs, like miniature
    pinch valves and microbial analysis tools.
    These include product breakdowns, product
    comparisons, product applications, and
    more.

  • Industry News Articles:

    The newsletter shares articles that
    explore topics that are important to
    the science lab industry as well as
    related sub-industries, like forensic
    labs, food testing labs, and drug
    labs.

  • Product Spotlights:

    Once per month, Lab Manager sends out a
    newsletter that is solely devoted to
    promoting/exploring products that are
    relevant to managing a lab. These
    newsletters share tips on choosing and
    maintaining the latest lab equipment.

How It Helps Business:

  • Cultivate Brand & Authority:

    By sharing articles that educate their subscribers, inform them about trending industry news, and explore/promote new products, Lab Manager establishes themselves as an authority and the go-to source for information in the lab management industry. This authority is critical to their entire business model, especially since they sell knowledge and products.

  • Sell Affiliate Products:

    By sharing discounts and access to new products pre-release, they're trading value for value. Subscribers are informed of discounts on products they may want and get VIP access to new products. In exchange, Beardbrand can use their newsletter to advertise products and drum up sales.

  • Educate Their Subscribers:

    By sharing how to articles, industry news, and product spotlights, Lab Manager educates their subscribers on everything they need to know to manage a lab. Building a reputation as a key source of information and education on lab management is critical since their primary business model is their digital and print magazines

14) Optimas

  • What's In The
    Newsletter:

  • Introduction To Article:

    Each newsletter shares an article from
    the Optimas blog, and includes an
    introduction to the article that explains
    what it's about and why it's important.

  • Article CTA:

    Rather than sharing a link, each
    newsletter includes a CTA button for the
    latest Optimas blog article.

How It Helps Business:

  • Address Customer Pain Points:

    Optimas publishes blog articles that address pain points, goals, and topics that are important to their target market. Doing so helps establish their brand as an authority in the industry and position themselves as a solution to the problems of their target market.

  • Cultivate Brand & Authority:

    By sharing articles that address their customers' pain points, goals, and topics of interest, Optimas is able to position themselves as an authority in their niche. Since what they sell is expensive and time-intensive, being viewed as an authority is a critical part of getting sales.

Financial
Newsletter Examples

What's In The
Newsletter:

  • Narrative Summary Of Stocks:

    Each newsletter begins with a brief,
    2-3 paragraph summary of key events that
    occurred in the world as it relates to
    finance. While the summary isn't
    particularly deep or useful, it provides an
    entertaining and engaging narrative that
    briefs subscribers on what's to come.

  • Previous Week's Market
    Moves:

    At the top of each newsletter is a market
    ticker that shows how each of the major
    stock markets - Dow Jones, S&P 500,
    Nasdaq, and Bitcoin - ended the previous
    week.

  • World/Financial News:

    Each newsletter shares 2-3 stories: a
    summary of a world event, a summary of
    which stocks are up, and a summary of
    which stocks are down. Each story also
    comes with a takeaway describing how
    to process and/or apply the information.

  • Useful Content:

    Each newsletter shares several articles
    that, while they may not apply directly to
    finance, are still useful for helping
    subscribers improve their lives. Some
    examples include "How to stop letting
    your phone rewire your brain for
    distractions" & "Why you should talk to
    yourself in third person - and finally take
    your own advice".

  • Snack Fact Of The Day:

    Each newsletter contains an interesting
    "Snack Fact Of The Day". While these
    facts may not apply to finance, they're
    still interesting, entertaining, and they link
    to an article that goes into greater depth
    on the topic.

  • Important Upcoming Events To
    Watch For:

    Each newsletter shares 5 finance/market
    events that will occur in the next week
    that subscribers should pay attention to.
    They also share the day of the week that
    the event will occur.

Disclaimer:

Each newsletter ends with a short disclaimer that tells readers what companies the writers of each
particular newsletter own shares in. They're being upfront with subscribers about any potential biases
or conflicts of interest they may have. This disclaimer has the dual benefit of creating trust through full
transparency as well as demonstrating value and expertise (i.e. showing subscribers that the authors
are actual investors who also walk the walk).

How It Helps Business:

  • Cultivate Brand & Authority:

    By sharing important and useful information in an easily
    -consumable format, Robinhood Snacks is able position
    themselves as an authority in the world of finance and
    stocks. When their audience is looking for help
    managing their money, they're more likely to turn to an
    authority they trust.

  • Nurture Their Audience:

    The mission of Robinhood Snacks is to help average people
    understand finance and empower them to take control of their
    money and life. By sharing important financial information in a
    short, easily-consumable format, they can slowly train and
    educate their audience into proficiency.

  • Build Relationship With Audience:

    The content of their newsletter is both informative and
    entertaining. By informing subscribers, they're fostering
    trust and authority with their audience. By entertaining
    them, they're making the Robinhood Snacks brand more
    human and approachable.

  • Reduce Friction:

    It's probably safe to assume that the biggest point of friction
    in their sales process is the high cost of their products. KEH
    uses their newsletter to reduce that friction by informing
    subscribers of financing options.

What's In The
Newsletter:

  • Themed Product Promotions:

    KEH Camera uses their newsletter to
    promote their products. Each newsletter
    promotes products under a different
    theme. Usually the theme is product type
    (lenses, tripods, etc.) or brands (Leica,
    Nikon, etc.).

  • Informative Blog Content:

    In the "KEH Spotlight" section of their
    newsletter, they share informative blog
    content that helps their audience with their
    jobs, hobbies, and purchasing decisions.
    The articles share product
    recommendations, product
    demonstrations, helpful tips, and more.
    Articles like: "Best Film Cameras For Digital
    Photographers" & "Video Field Test: Leica
    Legacy Lens".

  • Deals & Discounts:

    Leica knows their products are expensive
    and that the high cost is a point of
    friction. So they use every newsletter to
    remind subscribers that they are
    partnered with Affirm and offer fast,
    secure financing.

  • Contests & Events:

    KEH uses their newsletter to promote their
    contests and events, like their 2020
    "Something Good" $1000 gift card
    giveaway.

Full Business Promotion:

While their newsletter is mostly focused on selling camera equipment, they also give some space at the
bottom to the other aspects of their business. KEH informs customers that they can sell or trade-in their
used camera gear and book a video chat appointment with a KEH "expert buyer" to have their
equipment appraised.

How It Helps Business:

  • Promote Targeted Products:

    KEH uses their newsletter to promote themed products.
    This is especially helpful in the camera industry where
    customers are typically loyal to one brand and need
    homogenous gear.

  • Inform Customers:

    KEH shares helpful blog content that keeps their subscribers
    informed. Such content has the dual benefits of building a
    strong customer relationship while also promoting products
    in a customer-centric way.

  • Promote Their Full Business:

    Never assume that people are fully aware of all aspects
    of your business. KEH uses their newsletter to inform
    subscribers about everything their business offers and
    how it works.

  • Reduce Friction:

    It's probably safe to assume that the biggest point of friction
    in their sales process is the high cost of their products. KEH
    uses their newsletter to reduce that friction by informing
    subscribers of financing options.

17) Morning Brew

Company Info:

Morning Brew is a blog and newsletter that shares the top finance-related news stories of the day in an entertaining way. Their target market includes people who work in finance, accounting, investing, and average joes interested in any of the above.

They share a daily newsletter that includes a humorous note from the editors, a summary of the previous days stock market movements, 5 summaries of important news events, one-sentence summaries of other top news stories, a game for their subscribers, ads from sponsors, and a CTA for subscribers to share their newsletter.

`

What's In The Newsletter:

  • Editor's Note:

    Each newsletter begins with a short note from the editors. The intro usually makes a joke out of a recent news story or world event. It sets the tone for the rest of the newsletter, starts things off on a positive note, and helps the editors make a connection with subscribers.

  • Market Summary:

    Each newsletter includes an image summarizing market movements from the previous day. The summary includes the NASDAQ, S&P, DOW, Gold, 10-year treasury yield, and oil. It also includes 2-3 bullet points of economic, political, or other events that may have had an impact on markets. This section gives subscribers a snapshot of market movements, helps them track market movements, and provides some context that can help them understand market movements.

  • 5 News Story Summaries & Analyses:

    Each newsletter includes 5 summaries of world events that may impact their subscriber's finances. Topics include crypto, aviation, work, economy, investing, and more. Each summary includes a short explanation of the event, a "big picture" analysis of the event's impact on finance, and a "bottom-line" summary of what it means to subscribers. This section keeps subscribers informed about important world events and gives them context as to how those events may affect their finances.

  • One-Sentence Summaries:

    The newsletter includes a "What Else Is Brewing" section that shares one-sentence summaries of other interesting news stories. This section gives subscribers an easy way to consume other interesting news stories that may not yet require deeper analysis or explanation.

  • Game:

    Each newsletter includes a game from the editors for subscribers. Editors ask subscribers a question - "which of these ingredients is not found in 7-layer dip?" or "Here's the (awesome) logo of a company called Snyk. But what does it do?" - and provides the answer later in the newsletter. The game section is fun, interesting, and engaging for subscribers.

  • Sponsored Ads:

    In the "Brew's Bets" section, the newsletter shares 4-5 ads for companies that sponsor their newsletter. These ads are 2-3 sentence descriptions of the product and how it's valuable to subscribers.

Share CTA:

Morning Brew's newsletter includes a CTA that asks
subscribers to share the newsletter with others. They
provide subscribers with a unique tracking so they can
get credit for referrals and earn rewards, like Morning
Brew mugs or T-shirts.

How It Helps Business:

  • Inform & Entertain:

  • Morning Brew is a blog/newsletter with an ad-based revenue model. To make money from ads, they need a large audience of people who regularly consume their content. By creating an informative, humorous, engaging, and entertaining newsletter, they're able to grow their audience and ensure subscribers consistently consume their content.

  • Deliver Primary
    Value:

  • Morning Brew subscribers join the newsletter because they want news that will help them make financial decisions in an easy-to-consume format. Morning Brew delivers on this promise by sharing important financial news that's easy to consume - short, well-written, and humorous. They also describe each news story in the context of how it's important to subscribers, giving them a "big picture' and "bottom line" overview of events. All of this makes the newsletter incredibly valuable and enables Morning Brew to deliver on their primary value proposition, which is the key reason behind their success.

  • Make Ad Revenue:

  • Morning Brew's business model depends on their ability to sell sponsored products and ad space. They use their newsletter to do this by putting the ads in the middle of the newsletter as well as presenting the ads in the context of how the products can provide value to their audience. Through the newsletter, they can track how many subscribers actually click on ad links and buy products. The more people buy, the more they can charge for ad space.

18) The Hustle

  • What's In The
    Newsletter:

  • News Stories:

    Each newsletter shares 3 big news stories in business and tech, like NASA's Mars landing and important new companies. They describe what the news story is about, why it's important, and how it might affect subscribers. Subscribers benefit by getting important stories curated in their inbox and being told how those stories might affect their businesses and investments.

  • News Snippets:

    The newsletter shares 6-7 one-sentence snippets of other top news stories that may be important to subscribers. Subscribers benefit by getting a quick scan of other top news items that they can explore further if interested.

  • Sponsored Content:

    The newsletter shares 3 pieces of sponsored content from companies (apps, investment firms, etc.) that subscribers may be interested in. Each ad describes what the promoted company/product offers and how it can benefit subscribers.

  • "Shower Thoughts":

    In the "Shower Thoughts" section, The Hustle shares 5 amusing anecdotes taken from the "Shower Thoughts" subreddit. The anecdotes add a bit of humor and entertainment to the newsletter and make things more fun for subscribers.

  • Referral CTA:

    At the end of each newsletter, The Hustle asks subscribers to refer 3 more friends to the newsletter. If a subscriber successfully refers 3 new subscribers, they get access to a curated set of interviews The Hustle conducted with top business leaders that contains tips and tricks for growing businesses.

How It Helps Business:

  • Generate Ad Revenue:

    The Hustle is a newsletter and podcast with an ad-based revenue model. Their newsletter gives them an opportunity to promote content from sponsors and earn more ad revenue.

  • Inform & Entertain:

    The Hustle works hard to create a newsletter that informs and entertains subscribers. By creating a useful and entertaining newsletter, they're able to increase their audience and earn more ad revenue.

  • Deliver Primary Value:

    People sign up for The Hustle's newsletter to get curated business and tech stories that can help them make business and finance decisions. They also want to make keeping up with news stories easy and fun. The newsletter accomplishes this by curating, sharing, and analyzing top news stories and incorporating humorous anecdotes.

What's In
The
Newsletter:

  • Popular Blog Content:

    The newsletter shares 4 popular, recent articles from the Daily Worth blog. All of the articles are about financial topics their readers can relate to - like "travel saving secrets" and "how to talk to your loved ones about money." Subscribers benefit by getting useful financial advice delivered to their inbox.

  • Podcast Promotion:

    Daily Worth also releases a weekly podcast that contains financial advice, interviews with successful women, and answers to questions from readers. The newsletter promotes the podcast and tells subscribers what each episode is about. Subscribers can get a preview of what each episode is about to see if something interests them.

  • Financial Advice

    Each "This Week In Your Wallet" newsletter contains 4 pieces of advice on finance and career topics that affect their readers. Topics include work-life balance, working from home, and career skill development. Subscribers benefit by getting useful advice delivered to their inbox in an easy-to-consume format.

How It Helps Business:

  • Cultivate Brand & Authority:

    By sharing finance/career advice and articles that
    helps their subscribers take control of their lives, Daily
    Worth positions themselves as the authority on
    financial literacy and professional development for
    women. And by covering less obvious topics like "how
    to talk to your loved ones about money", they develop
    an even more positive relationship with subscribers by helping them navigate issues they may not have even considered.

  • Boost Sales:

    By sharing discounts and access to new products pre-
    release, they're trading value for value. Subscribers are
    informed of discounts on products they may want and
    get VIP access to new products. In exchange,
    Beardbrand can use their newsletter to advertise
    products and drum up sales.

What's In The
Newsletter:

  • Financial Tip Of The Day

    Every newsletter begins with a "Financial Tip Of The Day", where
    they share one financial tip to help readers earn and invest their
    money. Subscribers benefit by getting financial advice that they
    can apply one small bit at a time.

  • YouTube Videos:

    MM produces YouTube videos that teach viewers how to make and
    invest their money. They often share the videos in their newsletter.
    Subscribers benefit by getting financial tips in an easy-to-consume
    format.

  • Finance/Business News & Analysis:

    The newsletter shares top finance and business news stories, as well as an
    analysis of how those stories will affect their subscribers' wallets. Subscribers
    benefitby being informed about important news stories and getting guidance on how to
    react to them.

  • Referral CTA:

    MM encourages subscribers to refer others at the end of each newsletter. Subscribers can win gifts depending on how many people they refer.MM incentivizes and rewards subscribers for helping to spread the word about the newsletter.

  • Sponsored Content:

    The newsletter shares ads for products from MM sponsors. Each ad tells subscribers what the product is/does and how it can help them. Subscribers benefit by being shown products that can improve their lives and finances.

How It Helps Business:

  • Generate Ad Revenue:

    Minority Mindset's business model depends on their ability to sell sponsored products and ad space. They use their newsletter to do this by sharing sponsored content and presenting each sponsored product in the context of how it can provide value to their audience. Through the newsletter, they can track how many subscribers actually click on ad links and buy products. The more people buy, the more they can charge for ad space.

  • Deliver Primary Value:

    MM's primary value is that they promise to teach their audience about finance and help them make better financial decisions. Their newsletter accomplishes this by sharing financial tips, news, and analysis. Providing value this way helps them grow their audience, which allows them to charge sponsors more for ads.

  • Promote & Amplify Content:

    MM puts a lot of effort into their blog and YouTube content. Their newsletter gives them a channel they can use to ensure that content reaches and is amplified by an audience.

Nonprofit
Newsletter Examples

22) Emily's List

  • What's In The
    Newsletter:

  • Candidates They Support:

    Whenever Emily's List supports a new candidate, they send out a newsletter informing their subscribers about the endorsement. The newsletter introduces subscribers to who the candidate is, why Emily's List supports them, and how supporting the candidate contributes to their larger mission. They also ask subscribers to donate and provide four donation suggestions ($15, $35, $50, $100).

  • Polls:

    Emily's List periodically uses their newsletter to share polls and gather information about their subscribers. They may ask what their subscribers top political goals are or who their subscribers most want to run for office.

  • Projects They're Working On:

    Emily's List uses their newsletter to keep subscribers informed about any projects they're working on, like maintaining a Senate majority or trying to get legislation passed in a state. They describe what the project is, why it's important, and how it fits into their overall mission. They also include a donation CTA.

How It Helps Business:

  • Inform Subscribers:

    Emily's List uses their newsletter to keep subscribers informed about the projects, legislation, and candidates they support. By doing so, they're bringing subscribers in on their mission and making them feel like part of a movement. They're also providing value to subscribers by keeping them informed about candidates and legislation that align with their agenda.

  • Increase Donations:

    Rather than simply asking for donations in traditional ways, Emily's List connects all of their donation appeals to the projects and candidates they support. They explain why supporting the project or candidate is important to achieving their overall goals. By doing so, they're demonstrating how donations are being used and why they're important. This makes people more likely to donate.

  • Gather Audience Insight:

    By polling their subscribers, Emily's List is gathering important information that can help them determine what projects to work on, which candidates to support, and how best to appeal to their audience for donations.

What's In The
Newsletter:

  • Explanation & Analysis Of Top
    News Stories:

    Each newsletter provides an explanation
    and analysis for 3 or more top news stories
    of the day. While they discuss some stories
    of interest to the general public, most of
    the news stories discussed in the
    newsletter are relevant to the journalism
    industry - hirings and firings at big media
    companies, lawsuits regarding media
    companies, laws that will affect journalism,
    etc.

  • Resources For Journalists:

    Each newsletter has a section that shares
    resources for journalists. These include
    seminars for professional development,
    contests, awards, and grants subscribers
    can apply to, and more.

  • Consulting Pitch:

    Poynter offers their services to help media
    companies train their staff to be better
    journalists. They include a pitch for these
    services in their newsletter.

  • Donate CTA:

    Poynter is a nonprofit that relies on
    donations from their readers. Their
    newsletter includes a pitch and CTA asking
    subscribers to make a donation.

How It Helps Business:

  • Cultivate Brand & Authority:

    By explaining and analyzing top news stories in the world of
    journalism, Poynter is able to position themselves as an
    authority.

  • Provide Value To Members:

    Poynter provides value to their subscribers by sharing news
    stories and resources that can help journalists. By providing
    value, they're able to build a connection with their audience
    and convince subscribers to donate.

  • Increase Donations:

    To get donations, Poynter must convince people that their
    organization performs a worthwhile service for journalists
    and journalism. Their newsletter is a valuable resource and
    helps them make that case.

  • Promote Their Services:

    Poynter's newsletter positions them as an authority in the field
    of journalism. That authority helps them sell their consulting
    services to media companies, which they also promote in the
    newsletter.

24) Animal Rebellion

Company Info:

Animal Rebellion is a UK-based nonprofit organization devoted to using methods of nonviolent civil disobedience to stop industrial animal abuse and minimize the risk of climate change. Their target market is socially-conscious people interested in animal welfare.

They send out a periodic newsletter that shares updates on their activist efforts, CTAs for subscribers to join their protests, articles from their blog, and more.

`

What's In The Newsletter:

  • FeatureActivism Updates:

    Animal Rebellion newsletters share updates on their animal activism campaigns. They inform subscribers about what they're up to, how their efforts are progressing, and what subscribers can do to help. These updates include two CTAs: one asking for donations, and one asking for volunteers.

  • Animal Rebellion Campaigns:

    Their newsletters also share brief updates on the various campaigns and efforts they're involved in. They inform subscribers about what these efforts entail, what's been done, and how they can get involved if they're interested.

  • Blog Content:

    Animal Rebellion shares content from their blog in their newsletters. Their blog content includes guides on how to achieve their objectives, policy updates related to their cause, inspirational content, and interactive content (like their quiz: "What Type Of Rebel Are You"). They also share CTAs for online training programs and job offers.

  • Compelling Images:

    Animal Rebellion newsletters share compelling images of their activism campaigns. These images show their members engaging in civil disobedience in support of their causes. They're a great way to inspire subscribers to join their cause.

How It Helps Business:

  • Recruit Volunteers:

  • Animal Rebellion uses their newsletter to share compelling images and stories about their activist efforts. While subscribers can join the movement vicariously through the newsletter, the images and stories are so inspirational that many are motivated to get involved. If so, there are several "Volunteer" CTAs strategically placed throughout the newsletter.

  • Get Donations:

  • For those who want to get involved but can't volunteer, Animal Rebellion's newsletter invites them to donate. The compelling images and stories that inspire others to volunteer are equally as effective at getting people to donate.

  • Organize & Inspire
    Audience

  • Animal Rebellion uses their newsletter to share articles from their Medium channel. These articles are a great way for them to inspire and organize their audience. Topics include "How to win the battle against the animal and climate crisis" and "Hope Bohanec: an inspiration for compassionate living."

25) Haiti Nursing
Foundation

Company Info:

The Haiti Nursing Foundation is a nonprofit organization devoted to providing a healthier future for Haiti through the advancement of quality nursing education. They help provide top quality education and career training for nurses in Haiti.

They send out four newsletters per year - winter, spring, summer, and fall. The newsletters share updates on HNF's efforts, people involved in their mission, the nurses they help, and more.

What's In The
Newsletter:

  • Updates On Their Efforts::

    HNF's newsletter shares updates on the projects they're working on and how donor contributions aided their efforts. HNF works primarily with the college Faculté des Sciences Infirmières de l'Université Épiscopale d'Haïti. So they often share updates on how the school is doing and the latest projects they're working on.

  • Program Graduate Profiles:

    HNF's newsletter often shares profiles on students who graduated from their programs and become nurses in Haiti. Doing so puts a human face and story to their efforts and helps their audience understand the importance of their mission.

  • Event Invitations:

    HNF's newsletter often shares information about their upcoming events and informs subscribers about how they can get involved/join.

  • Donor Profiles:

    HNF's newsletter shares profiles and stories about people who've donated to their nonprofit. These stories often revolve around donors who meet students or otherwise get to see the impact of their donations first hand. Other donors can connect with these stories and appreciate their impact vicariously.

  • Impact Summaries:

    Once per year, HNF shares a summary of the impact they and their donors have had on their mission. While their graduate and donor profiles attach human faces to their mission, the impact summaries attach hard data and help quantify the impact of their efforts.

How It Helps Business:

  • Increase Donations:

    HNF uses their newsletter to solicit donations from their audience. But the newsletter also works to justify donations by showing potential donors where their money is going and the impact it's having. And by adding human stories to their mission, they add an emotional element to their donation appeals.

  • Demonstrate Value:

    HNF uses their newsletter to demonstrate the value of their nonprofit. They show donors where their money is going and how it helps the overall mission. They share stories from real people involved in the mission and how HNF has impacted them. And they quantify the results of their efforts with hard data.

  • Promote Projects & Events:

    HNF uses their newsletter to promote their upcoming projects and events. Doing so can help them make the maximum impact and recruit people to help with these efforts.

Saas
Newsletter Examples

27) HubSpot

  • What's In The
    Newsletter:

  • Curated Blog Articles:

    HubSpot uses their newsletter to share articles curated from their blog. Sometimes they share their latest blog articles, and sometimes they share articles curated around a theme like agency marketing or content creation. Subscribers don't have to spend time searching HubSpot's blog for valuable content. They get top articles curated around their needs and interests delivered to their inboxes.

  • Free Marketing Guides:

    HubSpot regularly publishes marketing guides and reports. Topics range from guides to running agency programs to inbound marketing research to customer survey templates. Subscribers benefit from getting these guides delivered to their inbox so they can immediately use what's relevant to them.

  • Product Changes:

    Whenever HubSpot makes a change to their product, they notify customers through the newsletter. Whether it's updates to their privacy policy, new or retired product features, or new tools, the HubSpot newsletter alerts their subscribers immediately so they can take advantage or make changes.

  • Events:

    Whenever HubSpot hosts webinars or other events, they alert their subscribers through their newsletter. Subscribers are the first to know so they can quickly secure their spot.

  • Product Tutorials:

    HubSpot's newsletter periodically shares tutorials on how to use their product. If they add new features, they show customers how to use them in the newsletter. They also share tutorials that teach people how to use their software to achieve specific marketing objectives. These tutorials help subscribers get the most value from HubSpot's software and accomplish their marketing objectives.

How It Helps Business:

  • Promote/Amplify Blog Content:

    HubSpot puts a lot of effort into creating great content. Their content marketing is probably responsible for attracting many of their new customers. By promoting their content and events through their newsletter, they ensure their content is immediately consumed and amplified by their audience. And if subscribers share their content on social media, it gets amplified to an even wider audience.

  • Cultivate Brand & Authority :

    By sharing content that educates subscribers on how to achieve marketing objectives, HubSpot is establishing themselves as a helpful and authoritative brand. Since their product is a bit expensive, cultivating an authoritative brand is critical to convincing customers to buy.

  • Facilitate Product Use:

    By sharing tutorials and guides that teach customers how to use HubSpot to achieve marketing objectives, HubSpot teaches subscribers how to use their software and how to get the most value from it. Doing so can increase their user base and customer LTV.

  • Increase Users & LTV:

    By teaching subscribers how to get the most value from their product and achieve marketing goals, HubSpot can increase their user base and customer LTV. Existing customers will learn how to get more value from the product, so they'll be more likely to continue using it. Subscribers who don't use HubSpot yet will be more likely to start once they see the value and benefits to be had

What's In
The
Newsletter:

  • Latest Blog Articles:

    BuzzSumo uses their newsletter to share
    their latest blog articles. Their articles
    educate readers on how to achieve content
    marketing goals, often with the help of
    BuzzSumo's tools. Subscribers benefit by
    being alerted whenever BuzzSumo publishes
    something new and having that content
    delivered to their inbox.

  • Events:

    BuzzSumo uses their newsletter to
    promote their webinars and events. Their
    webinars often feature discussions about
    content marketing from industry experts.
    The newsletter notifies subscribers about
    BuzzSumo's upcoming events so they can
    secure a spot.

  • New Features:

    Whenever a new feature or tool is added to
    BuzzSumo's suite, they inform subscribers
    about it through their newsletter. The
    newsletter describes what the feature is, how
    it's useful, and invites subscribers to try it out.

  • Customer Surveys:

    BuzzSumo uses their newsletter to
    survey subscribers and collect data about
    their audience. The data is used to
    improve their tool as well as their content
    marketing efforts. Subscribers are able to
    share their thoughts with the company.
    And their feedback is used to create
    product features and content that's more
    valuable to them.

How It Helps Business:

  • Promote/Amplify Content:

    By sharing their latest blog content in the newsletter, BuzzSumo ensures that content immediately reaches an audience. And if subscribers share their content on social media, it gets amplified to an even wider audience.

  • Facilitate Product Use:

    By sharing the latest product features and teaching customers how to use them via the newsletter, BuzzSumo helps customers use their product as well as how to get the most value from it

  • Increase Users & LTV:

    By teaching subscribers how to use and get the most value from their product, BuzzSumo can increase their user base and customer LTV. Seeing cool new features may tempt subscribers who aren't BuzzSumo users to give the product a try. And existing customers are taught how to get even more value from BuzzSumo, which likely increases their LTV.

  • Cultivate Brand & Authority:

    BuzzSumo uses their newsletter to establish their brand as a helpful, authoritative voice in the content marketing industry by sharing articles, webinars, and advice from experts. Since their product is a bit expensive, cultivating authority can be critical to convincing prospects to buy.

  • Collect Customer Data:

    BuzzSumo uses their newsletter to collect data about their customers. Surveying subscribers establishes BuzzSumo as a responsive brand, allows their audience to feel heard, and gives them data they can use to improve their product and marketing content.

29) MyFitnessPal

Company Info:

MyFitnessPal is an app for planning and tracking your meals and nutrient intake. Users can quickly scan their meals into the app and monitor their diet. They offer a freemium version and paid plans with access to more features like workout routines.

MyFitnessPal's target market is people seeking to achieve their health and fitness goals, with a focus on weight loss. Based on their blog and newsletter content, it also appears that their audience skews female. Their newsletter contains blog articles, partner promotions, and CTAs for paid plans.

What's In The
Newsletter

  • Blog Articles:

    MyFitnessPal's newsletter primarily shares articles from their blog. Topics include diet plans, exercise tips, motivational content, and all other aspects of health and fitness. Most of their content revolves around weight loss tips and seems to target females. Subscribers benefit by receiving all the info they need to achieve their fitness goals.

  • Partner Promotions:

    MyFitnessPal partners with other fitness-related organizations, like Snap Kitchen and Hello Fresh. They use their newsletter to promote these programs to their audience. Subscribers benefit by getting exclusive discounts to programs that make achieving their fitness goals easier.

  • Paid Plan CTAs:

    MyFitnessPal's newsletter periodically contains CTAs for their paid membership plans. They invite subscribers to upgrade at a discounted rate. They also promote the offers in a relatable context (i.e. start your new year's resolution, get in shape for the summer, etc.) and describe the additional features that come with paid plans.

How It Helps Business:

  • Facilitates Use Of Their Product:

    By sharing articles about diet and exercise tips/plans, MyFitnessPal teaches their users how to use their product to achieve their fitness goals. If users achieve their fitness goals using the app, they'll be more likely to continue using it and recommend it to others.

  • Give Users More Value:

    By sharing helpful articles and promotions for their partners, MyFitnessPal gives users more value. Users are given the knowledge they need to achieve their fitness goals as well as products that can make doing so easier. More value leads to longer customer LTV.

  • Upgrade Freemium Users:

    MyFitnessPal uses their newsletter to prompt freemium users to upgrade to paid plans. By doing so in a relatable context, describing the additional features that come with paid plans, and offering discounts, MyFitnessPal likely converts more freemium users.

30) Wordstream

Company Info:

Wordstream is a software company that provides tools for creating, managing, measuring, and optimizing paid search and social media ad campaigns. Their target market is business owners and marketers who want to execute high-performing digital ad campaigns.

They send out a daily newsletter that contains promotions for their software, webinars, and free online courses, free guides, and blog content. Rather than combining all of these topics into one newsletter, they send out multiple newsletters that focus on each topic individually.

`

What's In The Newsletter:

  • Software Promotions:

    Wordstream uses their newsletter to promote the different tools in their software suite. These newsletters describe what the tool does and how it will benefit the subscriber's business. Subscribers benefit by getting a thorough explanation of what Wordstream has to offer and how they can improve their business.

  • Webinar Promotions:

    Wordstream regularly hosts webinars that teach subscribers how to create effective digital ads and grow their business. Topics include Facebook ads, YouTube ads, Google ads, and more. The newsletter describes what the webinar is about, when it takes place, and how it will benefit the subscriber's business. Subscribers benefit by being alerted to the latest webinar events so they can secure a spot.

  • Course Promotions:

    Wordstream offers two free courses on business growth and PPC ad marketing. They use the newsletter to promote the courses as well as tell subscribers what they'll learn and how it'll benefit their business.

  • Free Guides:

    Wordstream has published many free guides and whitepapers aimed at teaching their audience how to create successful ad campaigns and grow their business, like their Beginner's Guide To PPC. They use their newsletter to promote these guides by describing what they teach and how they can improve the subscriber's business. Subscriber's benefit by being sent the latest guides that will help them execute successful ad campaigns.

  • Blog Content:

    Wordstream regularly publishes educational marketing content on their blog. Subscribers receive the latest blog content directly in their inbox through the newsletter.

How It Helps Business:

  • Promote & Amplify
    Content:

  • By promoting their blog content, guides, courses, and webinars through their newsletter, Wordstream ensures that content immediately receives an audience. Their content also gets amplified when subscribers share it with their networks.

  • Cultivate Brand &
    Authority:

  • By sharing tons of educational articles, guides, and webinars with their subscribers, Wordstream can cultivate authority in their niche and establish themselves as a helpful brand. Because their product is specialized and expensive, cultivating authority is critical to converting customers.

  • Convert Customers:

  • Wordstream uses their newsletter to nurture subscribers by providing tons of value and cultivating authority. Then they hit subscribers with well-designed product CTAs that describe what their software provides and how it can help the subscriber's business. This combination likely helps them convert more subscribers into customers.

Saas
Newsletter Examples

31) Quora

  • What's In The
    Newsletter:

  • Curated Questions/Answers:

    Each newsletter shares a curated list of
    questions that Quora thinks the user
    might be interested in based on the
    topics they like and their user behavior.
    For example, if the user follows the topic
    "Social Media" or checks out lots of
    questions/answers related to social
    media, then their newsletter will be
    populated with social media questions/
    answers.

  • App CTA:

    Each newsletter contains a CTA
    prompting subscribers to open the Quora
    app or download it if they don't have it.

How It Helps Business:

  • Engage Users:

    By sharing interesting questions/answers that are tailored to each user's interests and behavior, Quora sends users content they like and keeps them engaged with their platform. Many of the answers are too long to fit in the email. So if subscribers are interested and want to read the full answer, they have to log into the app or website.

  • Remove Friction:

    By curating questions/answers the user is likely to be interested in, Quora removes the friction of making them search through the app on their own to find interesting content. By removing this friction, Quora makes it easier for users to use their platform and increases the likelihood that they'll continue doing so.

What's In The
Newsletter:

  • Short, Opening Summary:

    The newsletter shares grooming tips in the form of articles and
    videos. Topics range from how to groom a beard, how to grow
    mutton chops, how to care for your hair, what type of deodorant to
    use and more.

  • 5 Top Stories:

    Each newsletter shares 5 top story summaries that subscribers
    need to know to keep abreast of world events. Topics can include
    coronavirus updates, political events, foreign events, and more.
    Each summary links to other articles subscribers can read to learn
    more.

  • 5 Things "People Are talking About:

    This section of the newsletter shares 5 single-sentence descriptions of news
    that people are talking about (probably on CNN's website). Each story links to an
    article on CNN's website.

  • Interesting Stats/Quotes:

    Each newsletter shares statistics and/or quotes that subscribers may find interesting. One example shared the fact that 4 million people have been out of work since the pandemic began.

  • Sponsored Content:

    Each newsletter shares one or two pieces of sponsored content. These are generally offers that other companies have paid for CNN to promote.

  • Video:

    Each newsletter ends with an interesting video. The content of these videos vary. Most often, they're videos pulled from CNN's website or tv station. Other times they're music videos or viral content.

How It Helps Business:

  • Amplify Their Content:

    The newsletter provides CNN an opportunity to amplify their content to a captive audience. They can capture the interest of their subscribers by sharing brief summaries of the content on their website. Subscribers may read these tidbits and click through to CNN's website to learn more.

  • Keep Audience Engaged:

    Browsing CNN's channel or website takes time and effort. Whie their audience may want to stay informed, they may not always have the time or inclination to do so. But by curating their content into an easy-to-consume format, CNN removes this friction and keeps their audience engaged.

  • Increase Ad Earnings:

    The newsletter gives CNN another opportunity to sell ad space to advertisers. They can also collect better ad performance data through email than through tv or other mediums, which can be used to charge more for ads.

What's In The
Newsletter:

The newsletter shares multiple stories in 5 news groups/categories, including:

  • Here's What You Need To Know:

    5-10 of the top news stories in politics and
    world events.

  • What To Watch For:

    A section where they describe a developing
    event that readers should pay attention to,
    as well as what aspects of it they should be
    monitoring. For example: "Impeachment,
    again" (referring to the second
    impeachment of US President Donald
    Trump).

  • Chart Section:

    A section that contains an explanation and
    chart of some socio-political issue (i.e.
    charting clothing prices; Elon Musks'
    wealth trend; etc.)

  • Important Story:

    A section devoted to giving a high-point
    overview of an important trending topic (i.e.
    vaccine distribution; profits in the pet
    industry; etc.).

  • Surprising Discoveries:

    A section containing 5 discoveries that
    Quartz and/or their readers will be
    surprised by.

  • Sponsored Content:

    Each newsletter contains one sponsored
    story, giving Quartz, a publication that relies
    on advertisements for profit, another area to
    promote an ad and collect ad revenue.

  • Quartz Announcement:

    Each newsletter contains one
    announcement from Quartz that concerns
    their publication or their readers. Currently,
    this section asks users to take a 2-minute
    quiz on how Quartz can make the
    publication more useful to readers.

  • Share CTA:

    At the bottom of each newsletter is a CTA
    asking subscribers to share the Quartz Daily
    Brief with friends. This simple CTA helps
    Quartz amplify their content & grow their
    subscribers.

How It Helps Business:

  • Remove Friction:

    Quartz publishes a lot of stories. Browsing their publication
    for top stories takes time and effort, and readers may not
    always be up for doing so. But by delivering their top stories in
    an easily-skimmable newsletter, Quartz is removing that
    friction and keeping readers engaged.

  • Increasing Web Traffic:

    The newsletter gives readers a summary of each story and
    provides a link to a complete article if they want to learn more.
    This enables Quartz to get readers interested in a story before
    sending traffic to their website.

  • Audience Research:

    The newsletter provides a way for Quartz to connect with and
    learn about their audience. For example, they ask subscribers
    to take a 2-minute quiz all about how Quartz can better serve
    their readers. This kind of info can be invaluable to improving
    business.

What's In
The
Newsletter:

  • Latest Recipes:

    HonestlyYUM uses their newsletter to share their latest and seasonal recipes. The newsletter shares a short story about the recipe, a description of the dish or drink, and a link to their website where subscribers can learn more.

  • Popular Blog Content:

    The HonestlyYUM newsletter shares the most popular content from their blog. While the first section of their newsletter shares their latest/seasonal recipes, this section shares the recipes that their audience has shown the most interest in.

  • Social Content:

    The newsletter also shares content from their social media profiles (primarily Instagram) and invites subscribers to follow them. Their social pages are some of their most popular channels, and promoting them in their newsletter helps increase their following.

How It Helps Business:

  • Promote/Amplify Their Content:

    HonestlyYUM shares their latest and most popular
    recipes in their newsletter. Doing so is a great way to
    send immediate traffic to their content, as
    well as amplify it to a larger audience.

  • Boost Social Following:

    Having a large following is especially important for
    media publications like HonestlyYUM. Social media
    provides a great channel for them to reach, engage, and
    grow their audience. So getting as many of their
    subscribers to join them on social can be beneficial to
    their business.

36) Thunderbolt Power
Yoga TV

Company Info:

Thunderbolt Power Yoga TV is a membership-based streaming service for Yoga videos. Members pay a monthly subscription and receive access to a trove of videos demonstrating Yoga routines from a group of 7 Yoga instructors. Their target market includes anyone who wants to learn and do Yoga, though their audience skews female.

One of their instructors, Carly Grace, creates and distributes a weekly newsletter to promote herself. The newsletter includes blog articles, inspirational quotes, links to her social media profiles, product promotions, and event/class invitations.

What's In The
Newsletter:

  • Blog Articles:

    The newsletter shares articles from Carly Grace's blog. Article topics include recipes, yoga movements, and musings about life, peace, and happiness. Subscribers are sure to find these articles informative, inspirational, and entertaining.

  • Inspirational Quotes:

    Each newsletter includes a Yoga-based inspirational quote. These quotes usually address both the utilitarian and spiritual nature of Yoga. They inspire subscribers by articulating the benefits of Yoga as well as the passion Yoga-practitioners have for it.

  • Social Media Links:

    Each newsletter contains a link to Carly Grace's Instagram account. It gives subscribers another channel on which they can connect with Carly and consume more of her content.

  • Valuable Product Promotions:

    Carly also uses her newsletter to promote her line of Essential Oils in a valuable way. In the newsletter above, she promotes her Essential Oils class, which educates attendees on what Essential Oils are and how to use them. Her subscribers are given the opportunity to learn about Essential Oils so they can make an educated decision about whether to buy them and how to use them.

  • Event/Class Invitations:

    Carly uses the newsletter to invite subscribers to her events and Yoga classes. It includes an invitation to her Essential Oils class and her availability for Yoga lessons. Subscribers benefit from being informed about these events first so they don't miss out.

How It Helps Business:

  • Cultivate Brand & Authority:

    By sharing informative and entertaining blog content as well as her inspirational Yoga quotes, Carly establishes herself as an authority on Yoga. Yoga practitioners want to learn from the best. So building an authoritative brand is crucial to her ability to sell products and recruit students.

  • Boost Sales/Sign-Ups:

    In addition to using the newsletter to build a powerful brand, Carly also keeps subscribers informed about her events and classes. The combination of those two objectives likely results in more sales and full classes

  • Boost Social Following:

    Instagram is another great channel Carly uses to connect with her audience. By sharing links to her Instagram in her newsletter, Carly can get more of her subscribers to follow her on social. This boosts her social following and reach, and it gives her another place to engage her audience.

37) Clementine Creative

Company Info:

Clementine Creative is a blog created by a South African graphic designer named Carmia Jordaan. She uses the website to sell her printable designs: planners, invitations, phone cases, wallpapers, and more. She also aims to inspire and motivate her audience to accomplish their dreams.

Her target market is women who want inspiration and motivation to achieve their dreams. She sends out a simple but beautifully-designed newsletter that promotes her blog content and her products.

`

What's In The Newsletter:

  • Blog Content:

    Carmia uses her newsletter to share new and popular blog content. Her blog topics include design tips, free printable content (planners, wallpapers, etc.), productivity tips, and more. This content helps subscribers stay productive and provides them with useful tips and free content.

  • Product Promotions:

    Carmia uses the newsletter to promote her products, like her monthly planners, wallpapers, and other graphic design content. Often, these products are free. She keeps subscribers informed about her latest offerings so they can get them immediately.

How It Helps Business:

  • Drive Traffic:

  • Since her blog contains ads for other websites/products, we can assume she generates revenue by selling ad space. To make money from ads, she must drive traffic to her website and blog content, which her newsletter helps her do.

  • Cultivate Brand:

  • By sharing her useful and inspirational content, Carmia positions herself as a source of motivation and productivity. She makes her brand and blog valuable to her audience. In doing so, she ensures they'll continue to follow her in order to continue to get the value she provides.

  • Boost Sales/
    Downloads:

  • Carmia uses her newsletter to develop a positive relationship with her audience and promote her latest products. The combination of those two objectives likely results in more sales.

Restaurant
Newsletter Examples

38) Backstreet Cafe

  • What's In The
    Newsletter:

  • Event Promotions:

    Backstreet Cafe uses their newsletter to promote events they're holding - like their weekly Virtual Wine Dinner - as well as food/services they offer for holidays and other events - like their Super Bowl Game Day Menu and their Valentine's Day promotions. Their subscribers are notified of these events first so they can secure their reservations before they run out.

  • Cross-Promotion w/ Other
    Restaurants:

    Backstreet Cafe is part of the H Town Restaurant Group with 3 other restaurants (Caracol, Hugo's, and Xochi). The bottom of each newsletter contains a list of all 4 restaurants in the group as well as their upcoming events and offerings. Subscribers can see multiple offerings from multiple restaurants and secure a reservation to whatever they like best straight from the newsletter.

How It Helps Business:

  • Boost Sales & Reservations:

    By notifying their subscribers of upcoming events and offerings, Backstreet Cafe can increase sales and reservations. Subscribers who are looking for something to do will take advantage of Backstreet's promotions. And for those that aren't necessarily looking for something to do, Backstreet and their promotions will be top of mind when they are.

  • Cross-Promotion:

    All of the restaurants in H Town Restaurant Group share the same footer in their newsletters promoting the other members. This cross-promotion can put Backstreet on the radar of diners who might be familiar with the other restaurants but not Backstreet. And diners who are looking for a new dining experience might see Backstreet's offerings and decide to check them out.

39) Chaia Tacos

Company Info:

Chaia Tacos describes themselves as "an unconventional taco shop serving insanely delicious tacos made entirely with vegetables." Their target market is D.C.-area diners.

Chaia uses their newsletter to promote new menu items as well as their online ordering and catering services.

`

What's In The Newsletter:

  • New Menu Items:

    Chaia uses their newsletter to inform customers about their latest menu items. They share images of the item along with an enticing description that describes how the item tastes, how it's made, and addresses any potential pain points (i.e. vegan, no dairy, no nuts, no gluten, 170 calories, etc.). This keeps customers aware of their latest offerings and informs them of the nutritional contents so they can make informed decisions.

  • Ordering Options:

    Chaia's newsletter contains links to their ordering options. Customers can either visit the restaurant, order curbside pick-up, or get food catered. Rather than assuming customers know about their ordering options, Chaia uses their newsletter to make them awar

How It Helps Business:

  • Promote New
    Menu Items:

  • Chaia uses their newsletter to make subscribers aware of their latest menu items. People are always looking for something new. And the vivid descriptions of their menu items are likely to tempt customers and increase sales.

  • Reduce Friction:

  • Chaia uses their newsletter to reduce friction points in multiple ways. They inform subscribers about the various ordering options they offer - which is important during a pandemic when people are reluctant to visit stores/restaurants. They also share the nutritional content of the menu items they promote. Conscious eaters are told upfront whether the item conforms with their diet and caloric restrictions.

What's In The
Newsletter:

  • Food & Product Promotions:

    BBQ Bus uses their newsletter to promote
    the food and products they offer, like their
    hand sanitizer 3-packs or their new
    catering meal bundles. They describe what
    the products are, why they're awesome,
    how customers can order them, and other
    cool things about them (like the fact that a
    portion of the proceeds from their hand
    sanitizer goes to provide meals for
    healthcare workers and their families).
    They keep customers informed about their
    best and newest offerings.

  • Business Updates:

    BBQ Bus uses their newsletter to keep
    customers informed about any business
    changes or updates. In one instance, they
    used the newsletter to tell customers they'd
    be closing temporarily because one of their
    staff tested positive for Covid19. They
    explained the situation and detailed how
    they'd respond by getting the restaurant
    sanitized and prioritizing contact-free
    ordering. Subscribers were alerted to the
    situation and informed about how the
    business would take precautionary
    measures to ensure everyone's safety.

  • Customer Surveys:

    BBQ Bus uses their newsletter to survey
    customers. They ask customers how they
    can improve their service and ordering
    options. Customers not only feel like their
    voices are heard but, in exchange for
    completing the survey, they also get a 20%
    discount.

  • Ordering Options:

    BBQ Bus uses the newsletter to inform
    customers about all of their ordering
    options, like catering and contact-free
    delivery/pick-up. They also share any
    changes to these ordering methods as they
    occur. Customers are kept up to date about
    their
    ordering options, which is especially
    important for restaurants during a
    pandemic.

Personal Messages:

BBQ Bus uses the newsletter to share personal messages about current events. In one instance, they shared an endearing message about their commitment to ending racial inequality and supporting black-owned restaurants. Customers who share their sentiments were likely pleased to see a small business stand up for their ideals.

How It Helps Business:

  • Cultivate Positive Brand:

    BBQ Bus works hard to cultivate a positive brand using their newsletter. Not only do they share endearing messages about their ideals and current events, but all of their newsletters contain well-written, personable copy that is both entertaining and relatable. Cultivating a positive brand can build a strong connection with customers and the community, as well as lead to more business.

  • Inform Customers:

    KEH shares helpful blog content that keeps their subscribers
    informed. Such content has the dual benefits of building a
    strong customer relationship while also promoting products
    in a customer-centric way.

  • Promote Their Full Business:

    Never assume that people are fully aware of all aspects
    of your business. KEH uses their newsletter to inform
    subscribers about everything their business offers and
    how it works.

  • Reduce Friction:

    It's probably safe to assume that the biggest point of friction
    in their sales process is the high cost of their products. KEH
    uses their newsletter to reduce that friction by informing
    subscribers of financing options.

What's
In The
Newsletter:

  • Upcoming Events:

    In addition to hosting their own family-friendly events, Lookout Farm also allows customers to book events at the farm, like weddings, birthday parties, corporate events, and more. They use their newsletter to promote both. Subscribers benefit by being informed about the latest Lookout Farm events so they can make plans to attend.

  • Lunch & Dinner
    Promotions:

    Lookout Farm's outdoor dining is open daily from 11:30am - 8:00pm (though hours change with the seasons). They use the newsletter to inform subscribers about available dining hours, what's on the menu, and how to reserve a table. They also inform subscribers about their other dining options, like the Lookout Farm Greenhouse and curbside pickup hours.

  • Market & Bakery Promotions:

    At their Flour Bakery & Cafe, Lookout Farm creates and sells popular baked goods, like apple cider donuts. Customers must pre-order from the bakery online, then pick up their order the next day. At the Lookout Farm Curbside Market, customers walk-in and pre-order hard cider, beer, baked goods, pumpkins, jams, and more. Lookout Farm uses their newsletter to inform subscribers about what's available at their shops, when their shops are open, and how to order online.

  • Holiday Promotions:

    During certain food-based holidays, Lookout Farm sells special food items and meal combos. They use the newsletter to inform subscribers about what they're offering each year, how to order, and when to come for their food. Subscribers are the first to know about their holiday offers so they can take advantage (and avoid having to cook for themselves).

  • U-Pick Program:

    Lookout Farm hosts seasonal fruit picking events that are especially popular with local families. They use their newsletter to inform subscribers about what fruits are available, U-Pick program hours, and how to make a reservation.

How It Helps Business:

  • Coordinate Programs &
    Customers:

    Lookout Farm offers many different programs and
    experiences to their customers. Managing all of their
    programs is already a difficult undertaking. But
    coordinating them with customers adds another layer
    of complexity. However, using their newsletter,
    Lookout Farm is able to keep customers informed
    about what they're offering and when they're offering
    it. And they facilitate the process even more by
    allowing customers to make reservations online and
    through the newsletter.

  • Secure Reservations:

    When promoting their events and offerings in the
    newsletter, Lookout Farm always includes a CTA to
    make reservations. By allowing customers to secure a
    spot online, they likely increase attendance to their
    events and offerings as well as ensure the process is
    more organized.

43) Starbucks

Company Info:

Starbucks is an American multinational chain of coffee houses and roastery reserves. They serve hot and cold coffee and tea, espresso, juices, pastries, snacks, and more.

They send out a newsletter multiple times a week that contains food and drink promotions, product promotions, promotes their rewards program, and shares ways for customers to contact them.

What's In The
Newsletter:

  • Food & Drink Promotions:

    Starbucks uses their newsletter to promote their food and drinks with enticing photos and descriptions. They also alert subscribers when seasonal products become available (i.e. pumpkin spice lattes). Subscribers benefit by being reminded of their favorite Starbucks menu items and being alerted when seasonal products are available.

  • Product Promotions:

    Starbucks also sells other coffee and drink-related products, like mugs, thermos', cold cups, and tumblers. They use the newsletter to promote these products, especially when they're relevant (i.e. cold cups in the summer). Subscribers benefit by being promoted products that can help them better enjoy their beverages.

  • Rewards Program Promotion:

    Starbucks customers can take part in their rewards program, where they can earn points for every purchase that can be redeemed for free stuff. Starbucks uses their newsletter to promote their rewards program and tell customers how to earn points. Subscribers benefit by being taught how to engage in the rewards program and benefit from their patronage.

  • Customer Contact Info:

    Starbucks has always made having a close, open relationship with their customers an important part of their brand. Every newsletter contains a link to a page where customers can share their thoughts and ideas with the company. Subscribers benefit by having their voices heard and being able to improve their Starbucks experience.

How It Helps Business:

  • Incentivize Purchases & Boost
    Sales:

    By promoting their food, drinks, and other products, Starbucks can remind subscribers of the products they love and increase sales. And by promoting their rewards program, they incentivize customers to purchase more Starbucks and be rewarded for their patronage.

  • Collect Customer Data/Cultivate
    Brand:

    By inviting subscribers to share their thoughts, Starbucks can collect valuable customer data they can use to improve their products and service. And by being open and responsive with customers, they can cultivate a better relationship with their audience and reinforce their positive brand image.

Retail
Newsletter Examples

What's In The
Newsletter:

  • Themed Product Promotions:

    Nibmor often uses their newsletter to share a themed promotion of one
    of their product categories. On National Hot Cocoa Day, for example,
    they shared a promotion for their chocolate drinks. Subscribers benefit
    from getting relevant curations of Nibmor products delivered to their
    inbox.

  • Giveaways:

    Nibmor often partners with other healthy food companies to
    giveaway products to their subscribers. They use their newsletter
    to promote upcoming giveaways. Subscribers benefit by being
    informed immediately about Nibmor giveaways so they can be
    ready.

  • Recipes:

    The Nibmor newsletter always shares a recipe for a healthy, delicious treat, like
    Vegan Fudge Brownies. The recipe includes ingredients and directions.
    Subscribers benefit by receiving new recipes they can try out with each Nibmor
    newsletter.

  • Instagram Promotion:

    Nibmor's Instagram account is very popular. They use it to share recipes and images of their products. They promote the account in their newsletter and give subscribers another way to stay connected and enjoy their content.

How It Helps Business:

  • Promote Products &
    Giveaways:

    Nibmor uses their newsletter to share themed product promotions. By curating and promoting products in a relevant way, they're likely to increase sales. They also promote their giveaways, ensuring customers are informed and able to take advantage.

  • Promote Other Channels:

    Nibmor uses their newsletter to share their Instagram account. By promoting this other channel, they're able to boost their social following and build another channel they can use to connect with customers.

  • Engage Audience:

    By sharing recipes and giveaways, Nibmor provides extra value to subscribers and gives them a compelling reason to stay engaged with the brand.

46) Cake Royale

Company Info:

Cake Royale is a Toronto-based bakery that makes gourmet cakes, cupcakes, and desserts. Their target market includes birthday-shoppers, holiday-shoppers, and anyone interested in designer desserts.

They use their newsletter to promote their shop hours and products.

`

What's In The Newsletter:

  • Share Shop Hours:

    Cake Royale uses their newsletter to share shop hours, curbside pick-up hours, and delivery slot availability. Subscribers benefit by being informed of store hours before anyone else so they can get priority access. This is especially important during a pandemic

  • Promote Products:

    The Cake Royale newsletter always promotes one of their designer cakes, like their Unicorn Cake. The promotion comes with a description of the cake and it's ingredients. Subscribers benefit by being informed about the different cakes that Cake Royale makes. Even if they're not necessarily interested in buying one, the cakes shared in the newsletter are always interesting and fun to see.

How It Helps Business:

  • Promote Shop
    Hours:

  • Cake Royale keeps unique shop hours, especially for their curbside pickup and delivery slots. They use their newsletter to keep customers informed about their availability. This is especially important during a pandemic, when people are reluctant to leave their house and visit stores. By sharing hours in the newsletter, they can ensure their delivery and curbside slots are filled.

  • Promote Products:

  • Cake Royale sells a unique product - gourmet cakes, cupcakes, and desserts. Most of their customers aren't aware of all the different types of products they make. Cake Royale uses the newsletter to bring awareness to their full line of products and potentially make sales.

What's
In The
Newsletter:

  • Curated Articles:

    Goop shares articles curated from their blog
    in each newsletter. Like their brand, their
    articles cover a wide variety of topics,
    including wellness tips, beauty advice, social
    justice, interviews, personal development,
    and more. These articles are both
    informational and promotional. They inform
    subscribers about ways to improve their lives
    while also tying in Goop products that
    facilitate their self improvement. For
    example, their article about how stress can
    visibly age your skin includes a promotion for
    their "Stress Response Serum."

  • Themed Product Promotions:

    Goop uses their newsletter to promote
    products in one of their numerous product
    categories. Since they sell such a wide
    selection of products, sharing themed
    product promotions in their newsletters
    makes it easier for subscribers to discover
    all that they have to offer.

  • Discounts:

    Goop uses their newsletter to let subscribers
    know whenever they're having a sale.
    Subscribers benefit by being immediately
    notified of all sales and promotions so they can
    take advantage before it ends

How It Helps Business:

  • Promote Lifestyle Brand:

    Goop blurs the line between a lifestyle brand and
    retail. Their newsletter helps them marry the two by
    sharing lifestyle-based, self-improvement articles that
    incorporate product promotions. They're promoting
    products in a way that provides value to
    subscribers.

  • Sell Products:

    Goop's newsletter helps them sell products in many
    ways. Their themed product promotions help customers
    discover products they might be interested in. Their
    articles give them the opportunity to promote products
    while also providing value. And by notifying customers
    about sales promotions, they can ensure more people
    take advantage.

What's In The
Newsletter:

  • Product Promotions:

    Brooks uses their newsletter to promote
    their running shoes and running apparel.
    They'll promote products based on each
    subscriber's profile. They also inform
    subscribers about new and limited edition
    shoes. Subscribers benefit by getting
    tailored product promotions and being
    informed about special offers so they can
    take advantage.

  • Healthy Recipes:

    Brooks shares healthy recipes with their
    health-conscious subscribers. Subscribers
    benefit by receiving recipes for meals and
    snacks that can facilitate their lifestyle.

  • Playlists:

    Brooks shares playlists and songs that
    subscribers can listen to on their next run.
    Subscribers benefit by receiving new,
    curated songs to enjoy during their
    workouts.

  • Discount Sales:

    Whenever Brooks offers a discount sale,
    they inform subscribers through the
    newsletter. Subscribers benefit by being
    alerted to upcoming and ongoing sales so
    they can take advantage.

How It Helps Business:

  • Boost Sales:

    By sharing tailored product promotions and informing
    subscribers about sales, Brooks can boost sales with their
    newsletter. Subscribers receive products they're more likely to
    get value from and buy. And they'll be ready to take advantage
    of any upcoming or ongoing sales.

  • Gather Customer Data:

    By allowing subscribers to tailor their newsletter subscriptions
    based on when, how, and why they run, Brooks can gather
    important data about their customers. That data can be used
    to improve their marketing efforts, products, and customer
    service.

  • Engage Customers:

    Brooks provides lots of value to their subscribers by sharing
    healthy recipes and playlists. By doing so, they can ensure
    their subscribers stay engaged with their brand long after they
    make a purchase.

  • Cultivate Positive Brand:

    By sharing recipes, playlists, and specialized running gear,
    Brooks can establish a positive brand and build authority in the
    running niche. Cultivating this brand image positions them as
    the go-to source for running gear.

Fashion
Newsletter Examples

50) Vogue

Company Info:

Vogue is a fashion and beauty publication that's been in circulation for 60 years. Their target audience consists primarily of females interested in fashion and beauty news and tips. They use their newsletter as a way to share their top content and grow their audience for their print publication.

`

What's In The Newsletter:

  • Types Of Newsletters:

    Vogue offers several different newsletters that people can
    subscribe to. The newsletters cover the topics that are most
    popular with their audience, including:

    • Vogue Daily: Celebrity style, news, beauty tips, and more.
    • Vogue Runway: A daily recap of the latest news in the world of fashion, emerging designers, and fashion trends.
    • Vogue Weddings: The latest real weddings, planning tips, and advice from experts.
    • Vogue Beauty: Beauty stories, trends, and product recommendations.
    • Vogue Royals: Monthly updates on royal families around the world.
    • The Get: Tips, trends, and shopping recommendations from Vogue editors.

  • Celebrity Fashion Stories:

    Vogue's newsletter shares fashion-related stories about celebrities, including musicians, actors, royalty, and more.

  • Fashion Industry Stories:

    Vogue's newsletter shares the most interesting stories from the world of fashion. They keep their audience informed about the latest news, designers, and trends.

  • Fashion Tips & Advice:

    Vogue's newsletters share fashion tips and advice to their mostly female audience. This advice gives the newsletters practical value

How It Helps Business:

  • Improves audience
    Relationship:

  • Vogue knows what their audience likes best. Their newsletters offer a convenient way for their
    audience to choose and receive the Vogue content that they want most, without having to search
    for it. By giving readers what they want most in a convenient format, Vogue is building a better
    relationship with their audience and keeping them engaged.

  • Keeps Audience
    Engaged/Reduces
    Friction:

  • The effort required to find and consume the Vogue content they want is a form of friction for
    Vogue's audience. In other words, while their audience loves Vogue's content, they may not
    always feel compelled to spend time going through Vogue's magazines to find the things they're
    most interested in. They may decide it's not worth the trouble. But by curating and delivering the
    content readers love, Vogue keeps them engaged and constantly reminds them of the value Vogue has to offer.

  • Web Traffic:

  • The convenient delivery of their top content to subscribers inboxes is a great way to generate web
    traffic. I'd be willing to bet that a sizable chunk - if not a majority - of the traffic to Vogue's web
    content comes from their newsletter.

What's In The
Newsletter:

  • Themed Product Curations:

    Each newsletter promotes a themed line of
    Lululemon products, like running gear,
    pullovers, loungewear, etc. The newsletter
    displays images of various Lululemon
    products that fall into that category.

  • Related-Product Promotions:

    Each newsletter contains a "We Think You'll
    Love" section that promotes 6 products
    similar to the main line of products being
    promoted in the newsletter.

  • Compelling Images:

    Each newsletter shares compelling images
    of models wearing & using the products
    being advertised. These images help
    demonstrate the utility and aesthetic
    appeal of the promoted products.

  • Links To Other Categories &
    Company Info:

    At the bottom of each newsletter are several
    links to other Lululemon product categories
    (bras, shirts, pants, accessories, etc.) that
    are related to the main product promoted in
    the newsletter, as well as links to other
    company info like their free shipping and
    returns policies.

How It Helps Business:

  • Effective Product Promotions:

    By promoting themed products with compelling, contextual
    images, Lululemon can create effective product promotions
    that are more likely to convert shoppers.

  • Boost Sales:

    Lululemon allows subscribers to customize their newsletters
    so they only receive products they're interested in. This allows
    Lululemon to tailor their promotions, which likely leads to a
    boost in sales. The newsletter also shares related products,
    which may help Lululemon upsell customers.

  • Reduce Friction:

    By constantly promoting their free shipping and return
    policies, Lululemon can reduce some friction that may stop
    shoppers from making a purchase.`

52) Adidas

Company Info:

Adidas is a clothing company that sells sports clothing and accessories. They target men, women, and children who live an active, sport-centered lifestyle.

Their newsletter focuses on sharing their top products tailored to each subscriber's preferences.

What's In The
Newsletter:

  • Personalized, Curated Products:

    Adidas' newsletter asks subscribers to take a survey and share what kind of products they're interested in. Adidas uses this information to personalize the products they promote in the newsletter. Each newsletter is tailored to the interests of each subscriber.

  • "Best Of Adidas" Top Sellers:

    Each newsletter shares top selling products on the Adidas website.

  • Discount Codes:

    Each newsletter shares a discount code subscribers can use to get a discount on their next purchase. There's even a CTA button that enables subscribers to automatically redeem the discount.

How It Helps Business:

  • Targeted Product Promotion:

    By surveying customers to discover their interests, Adidas is able to learn more about their customers preferences and to promote products they're more likely to buy. The customer info gleaned from their newsletters can also be used to improve other aspects of their business, like paid advertising.

  • Boost Sales:

    By tailoring the products they promote based on each subscribers interests and sharing discount codes that can be easily redeemed, Adidas uses their newsletter to boost sales.

What's In The
Newsletter:

  • Product Promotions:

    Reformation uses their newsletter to promote themed curations of their
    products. One newsletter promotes their wedding apparel. Another
    promotes their vintage clothing. And another promotes jeans that make
    your butt look good

  • Highlights Of Company Practices:

    Reformation shares a newsletter that highlights their sustainability
    practices. Each section briefly describes one of their sustainability
    practices and links to a URL where customers can learn more
    about it. Reformation also includes a short blurb about their
    environmental efforts at the end of every newsletter.

  • Article Curation:

    One of their weekly newsletters shares a curation of articles that they think
    subscribers will be happy to read. Since sustainability is a big part of their business
    model, the articles are all about news involving sustainability and climate change.

  • Important Business/Shopping Info:

    One of their newsletters shares various shopping tips and services Reformation offers, including:

    • A URL shoppers can visit to see any new clothes Reformation is offering.
    • A waitlist shoppers can join to be alerted when previously sold-out products return in stock.
    • A link to RefScale, a tool where shoppers can track how much water, C02, and waste they've saved with their Reformation purchases.
    • A link to where shoppers can schedule curbside pick-ups of their orders.
    • A link to where customers can provide feedback.

How It Helps Business:

  • Cultivate Brand:

    Sustainability is a big part of the Reformation brand. By providing a tool customers can use to track their environmental impact, they give customers a way to quantify and feel good about their environmental efforts. They also cultivate their brand by sharing articles about climate change/sustainability and promoting their environmentally-friendly efforts at the end of every newsletter.

  • Promote Products & Boost
    Sales:

    By sharing themed product curations, Reformation can promote products that appeal to customers for different reasons. These themed curations likely result in increased sales.

  • Inform Shoppers & Reduce
    Friction:

    Reformation uses their newsletter to inform customers about the various tools and services they offer, including curbside pickup, waitlists, and sustainability tracking. Never assume customers know about everything you offer. Instead, follow Reformation's lead and reduce friction by sending this info right to your customers inboxes.

56) 6PM

  • What's In The
    Newsletter:

  • Sales & Promotions:

    6PM uses their newsletter to inform subscribers of any promotions or discounts they're offering on their products

  • Brands The Subscriber Might Like:

    The newsletter invites subscribers to check out top items from their top brands, like Michael Kors, The North Face, Brooks, and Sorel. While we can't confirm that 6PM personalizes the brands they promote based on the subscribers shopping habits, doing so would be a great way to increase sales.

How It Helps Business:

  • Inform Customers:

    The newsletter informs subscribers of any promotions or discounts they're offering so subscribers can take advantage.

  • Boost Sales:

    6PM uses their newsletter to boost sales by promoting the discounts they're offering and the top brands they sell.

More
Newsletter Examples

What's In The
Newsletter:

  • Blog/Site Content:

    MarketingProfs uses their newsletter
    promote their latest blog content. Topics
    include "5 tips for a more personalized B2B
    content strategy in 2021" and "10 social
    media trends marketers should be
    watching."

  • Event Invitations:

    The newsletter shares invitations to
    upcoming MarketingProfs events, like their
    Master Class "Customer Journey Maps For
    Marketers" or their writing webinar "Make
    The Boring Interesting: Perk Up Your
    Writing."

Themed Marketing Tips:

MarketingProfs occasionally sends out themed newsletters where the blog articles, events, and marketing tips all center around one topic, like writing or B2B marketing. These are great resources for any marketers interested in learning more about one of these topics

How It Helps Business:

  • Cultivate Brand & Authority:

    By sharing articles, events, and webinars about important
    marketing topics, MarketingProfs can establish themselves
    as an authoritative leader in the world of professional
    marketing. Since their business model revolves around a
    membership program and their ability to sell marketing
    courses and tickets to marketing events, cultivating authority
    is critical to their success.

  • Amplify Blog/Site Content:

    The newsletter gives MarketingProfs a channel to promote
    their blog and website content. Any content they publish can
    be sent out to their large list of subscribers, many of whom will
    amplify it by sharing with their own audiences. The same is
    true for their events and webinars, which consistently draw a
    large attendance.

  • Sell Products/Increase Memberships:

    The newsletter gives MarketingProfs a channel they can use
    to promote their products, events, and membership program
    to a qualified audience. And by cultivating authority as
    well as nurturing their subscribers by providing tons of value,
    MarketingProfs increases the potency of their product
    promotions and likely generates more revenue.

58) Four Sigmatic

Company Info:

Four Sigmatic is a health supplement company that sells mushroom-based coffee, plant-based protein, and other supplements. Their target market is people who live active, natural lifestyles and are into holistic health.

Four Sigmatic sends out a newsletter nearly every day. And each newsletter is unique, which makes giving a description of their newsletter difficult. So below is an outline of some of the content contained in their newsletters.

`

What's In The Newsletter:

  • Unique Content:

    Each newsletter is different from the last. Some focus on customer reviews. Others focus on addressing pain points. But all of them are well organized and designed. And the fact that each newsletter is unique probably contributes to a higher open rate, as customers are interested in seeing what's in today's installment.

  • Product/Subscription Promotions:

    Every newsletter promotes Four Sigmatic products. And they encourage shoppers to sign up for a monthly subscription (same product delivered to you every month) for 20% off. Sometimes the product promos are traditional product descriptions. Other times, they are themed product promotions (i.e. products to make your mornings better, immunity boosting products, etc.).

  • Addressing Pain Points:

    Four Sigmatic strongly encourages shoppers to subscribe to their products (monthly deliveries). But many are reluctant to do so. So one of their newsletters devotes the majority of its space to addressing subscription pain points. They also promote their money-back guarantee, free shipping on orders over $100, and 3rd party lab testing in every newsletter.

  • Customer Reviews:

    Four Sigmatic regularly uses quotes from actual customers as the basis for their themed newsletters. In their #MagicMorningMoments newsletter, they share quotes from customers about their morning routines (which include Four Sigmatic products). This is a unique, strategic, and creative use of customer reviews.

Educational Content:

Four Sigmatic periodically shares educational content, like a webinar on creating a morning self-care routine or their course on the health benefits of mushrooms.

How It Helps Business:

  • Cultivate Brand &
    Authority:

  • By sharing educational content, they can position themselves as an authority in their niche of holistic health.
    They can also provide customers with helpful information that will improve their lives and facilitate the use of
    Four Sigmatic products. Both are benefits that can result in an increase in sales.

  • Social Proof:

  • By creating newsletters designed around real customer reviews, Four Sigmatic can creatively demonstrate that
    their customers are happy and get value from their products. This strategic use of social proof likely boosts sales.

  • Reducing Friction:

  • By addressing pain points customers have with subscription programs, Four Sigmatic can assuage any fears
    shoppers may have about subscribing and reduce friction for their membership program.

  • Boost Sales &
    Memberships:

  • By building their authority, providing value, addressing customer pain points to reduce friction, utilizing social
    proof, and promoting products, Four Sigmatic's newsletter is likely boosting their sales and subscription
    memberships significantly.

60) Tim Ferriss' "5-Bullet Fridays"

  • What's In The
    Newsletter:

  • "What I'm Reading":

    Almost every week, Tim shares an article or book he's reading or rereading. He describes what the piece is about, why it's valuable to subscribers, and why he finds it interesting.

  • "What I'm Watching":

    Sometimes Tim shares a video, movie, or documentary he's watching. Again, he describes what the piece is about, why it's valuable to subscribers, and why he finds it interesting.

  • "Quote I'm Pondering":

    Tim often shares a quote that he's been thinking about. These quotes tend to be philosophical and highly relevant to the field of lifestyle design. The quotes can come from Claude Monet or RuPaul.

  • Products He's Using:

    Tim often shares products that he's been using and finds valuable. These are usually not affiliate products, but simply products he's used and believes his audience will like. He describes what the product is, how much it costs, and why it's valuable/useful.

  • "Deal Of The Week":

    This is the section where Tim promotes affiliate products. These are products he's been using for a long time and finds extremely valuable. He works out deals with the companies so he can offer subscribers exclusive discounts on these products.

How It Helps Business:

  • Cultivate Brand & Authority:

    The newsletter provides Tim with another opportunity to cultivate his brand in the niche of lifestyle design. It shows that it's not just something he writes about; he actually lives it. And he's dedicated to helping his followers do the same.

  • Help & Engage His Audience:

    Tim uses the newsletter to help his audience by sharing products and content that educates them and helps them on their lifestyle design journey. And by constantly providing them with content to consume, think about, and utilize, he keeps them engaged with his brand.

  • Promote His Products:

    The newsletter provides Tim with an opportunity to promote his products in a relevant, contextual way. He typically promotes his podcast at the end of each newsletter. But he may also promote his books, podcast episodes, and other content throughout the newsletter if and when it's relevant.

  • Promote Affiliate Products:

    The newsletter provides Tim with an opportunity to promote his affiliate products without being too pushy or salesy. By providing deals just for subscribers, he adds exclusivity to the promotion, which likely leads to a bump in earnings.

Conclusion

You now have 60 fantastic examples of newsletters you can use for inspiration, all the newsletter content ideas you'll ever need, and a breakdown of how that content helps you achieve various business objectives.

Basically, everything you need to build a newsletter can be found in this article.

So start by determining what business objectives you want to achieve with your newsletter.

Then study the newsletters in the category(ies) that apply most to your business (or if you have time, study them all).

Then identify, study, and model the newsletter content that can help you achieve your objectives.

In a few hours, you'll be able to build a newsletter content strategy that'll last for years and propel your business to new heights!

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