What if we told you you’re doing your A/B tests wrong.
Because you probably are.
A/B testing is an important element of running effective email marketing campaigns. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results.
That is why you need to ensure that your methodology for conducting your A/B tests is spot on. Failure to do so could give you results that may look good for a current campaign but could lead to disaster in the next ones.
And that’s why we would like to help you optimize your A/B tests and, ultimately, achieve your email marketing goals - including driving more revenue.
Watch this eye-opening interview with Kath Kay as we discuss:
Learn all this and more in this revealing interview with email marketing specialist Kath Kay.
BONUS - Download our easy to use A/B testing cheat sheet to help you efficiently run optimized A/B tests.
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