Episode 7:
The Intersection of Email & Social Media With Carlos Gil of GetResponse

In this episode, InboxArmy’s Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy.


What You Will Learn

  • 00:00 - Introduction and the Role of Social Media in Email Marketing
  • 03:18 - Carlos Gil's Journey to GetResponse
  • 10:25 - Email as the Original Social Media and the Importance of Integration
  • 15:18 - Building Relationships and Advocacy Across Channels
  • 21:39 - Focusing on Individual Customers for Long-Term Success
  • 25:03 - Analyzing Data to Identify Loyal Advocates
  • 26:59 - Executing a Unified Brand Voice: Strategies and Challenges
  • 36:46 - Strengths and Limitations of Social Media, Email, and SMS Marketing
  • 43:02 - Listening, Engagement, and Building Advocacy
  • 48:54 - Aligning the Social Media and Email Teams: Collaboration Strategies

This Episode’s Featured Guest

Carlos gil getresponse

Carlos Gil

U.S. Market Brand Evangelist at GetResponse

Carlos is leading strategic initiatives at GetResponse to significantly enhance the brand's visibility and foster partnerships at scale. If you're a business coach, email marketer, digital marketer, creator, or even an influencer looking to monetize and earn money from it, connecting with Carlos could be the right move!

Our Hosts

Chief Executive Officer

Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.

Experienced Martech Expert

With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.

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