Email Deliverability: Chris Donald in Conversation With Matthew Vernhout
No matter how well crafted your email copy may be, unless your recipients receive it, your campaign will be a flop.
That’s why you need to pay special attention to email deliverability.
Email deliverability is your ability to reach your subscribers inboxes. And no, it’s something that is guaranteed. There are many factors that could lead to your emails not making it to their final destination and resulting in your engagement rates (and revenue) plummeting. And most of these factors area result of certain practices on your part.
That’s exactly why we were compelled to talk about email deliverability in this special interview with Matthew Vernhout. A deliverability expert at Validity, Matthew reveals important truths.
Learn all this and more in this highly informative interview. Remember, prevention is always better than cure – and this video will help you prevent a lot of deliverability problems.
What You Will Learn
- Why your emails aren’t reaching their destination
- What authentication is and why it’s important
- DNS, SPF, DKMI, and DMARC – what does it all mean?
- How to handle common (and uncommon) deliverability issues
- Why authenticating the visible “From” address is now more important than ever
- How to diagnose deliverability issues
- The importance of real-time verification and list hygiene
- What Brand Indicators for Message Identification (BIMI) is and why it can help increase your trust ratings/engagement
- How to clear your name after being blacklisted?
- Do certain keywords in subject lines really lead to poor deliverability?
This Episode’s Featured Guest
Matthew Vernhout
VP, Deliverability ENSA at Netcore Cloud
In 2019, Matthew was named the EEC Thought Leader of the Year and in 2010, he was named one of the Top 50 Marketing Bloggers in Canada. He is also the co-author of the book 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation' and have contributed to a number of other publications, including 250ok's DMARC Adoptions Among e-Retailers, The EEC’s Global Email Marketing Compliance Guide, and The Impact of CASL on Email Marketing.
Our Hosts
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
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