Episode 5:
Interactive Email and Email Development with Megan Boshuyzen of Sinch
In this Podcast, InboxArmy’s Scott Cohen and Garin Hobbs welcome Megan Boshuyzen, Senior Email Developer at Sinch, to discuss the intricacies of email development in interactive email, AMP for Email, personalization, and more.
The overall discussion covers the value of interactivity in email as well as the hurdles of implementation. Join us for this awesome, lively & healthy conversation about transforming the landscape of email development.
What You Will Learn
- 07:05 - What's Possible with Interactive Email?
- 10:45 - Where's the Value with Interactive Email?
- 14:48 - Success Stories from Interactive Email
- 19:35 - Diving into AMP for Email
- 32:10 - What does Effective Personalization Look Like in 2024?
- 36:38 - The Intricacies of Dark Mode
- 45:42 - A Desire for Email Development Standards
This Episode’s Featured Guest
Megan Boshuyzen
Senior Email Developer at Mailgun By Sinch
Megan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance the email development space by spotlighting thought leaders and sharing best practices. Megan shifted her career into email development with the thinking that well-crafted emails can enhance business communication & bring a positive change to the table. Her input has been recognized by the number of people in the industry.
Our Hosts
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
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Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.
