Privacy in Email Marketing: Chris Donald in Conversation With Dennis Dayman

We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything.

Today, data management and privacy laws are reigning everyone in.

While these may look like they’re restricting marketers, they’re actually helping reduce renegade outlaws from taking advantage of unwitting customers. They also help preserve the integrity of the industry.

But the question remains – how can you succeed as a marketer while operating in the parameters of data and privacy laws?
Data and privacy expert Dennis Dayman shows exactly how you can do that in this riveting interview.

As an email marketer, staying on the right side of the law and managing customer databases is a tight rope you need to learn to walk. And this video teaches you exactly how to do that.


What You Will Learn

  • How to cut through the current noise in most inboxes
  • Why and how businesses need to restrategize and pivot in times of crises
  • Data privacy – consumers have more power, here’s how businesses can still thrive
  • Email marketing privacy laws you need to know
  • Data flow between countries – it’s not as straightforward as you may think
  • Why it’s not just about compliance, it’s more about your recipients
  • Why every email marketer/ business needs to be a privacy specialist
  • Mixed marketing messages – the pitfalls and how to avoid them

This Episode’s Featured Guest

Dennis Dayman

Dennis Dayman

Chief Information Security Officer Code42,

Dennis Dayman has more than 25 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. Previously he was Return Path’s Chief Privacy and Security Officer which was acquired by Validity in 2019. Previously to Return Path, he was Eloqua’s Chief Privacy and Security Officer. Eloqua was acquired by Oracle for $871 Million dollars in 2012 and is now the centerpiece of Oracle's marketing

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Chief Executive Officer

Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.

Experienced Martech Expert

With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.

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