Privacy in Email Marketing: Chris Donald in Conversation With Dennis Dayman
We are in an era where successful email marketing (and marketing of any nature) strongly depends on big data. While back in the 90s, where the internet was more like the wild west, you could get away with anything.
Today, data management and privacy laws are reigning everyone in.
While these may look like they’re restricting marketers, they’re actually helping reduce renegade outlaws from taking advantage of unwitting customers. They also help preserve the integrity of the industry.
But the question remains – how can you succeed as a marketer while operating in the parameters of data and privacy laws?
Data and privacy expert Dennis Dayman shows exactly how you can do that in this riveting interview.
As an email marketer, staying on the right side of the law and managing customer databases is a tight rope you need to learn to walk. And this video teaches you exactly how to do that.
What You Will Learn
- How to cut through the current noise in most inboxes
- Why and how businesses need to restrategize and pivot in times of crises
- Data privacy – consumers have more power, here’s how businesses can still thrive
- Email marketing privacy laws you need to know
- Data flow between countries – it’s not as straightforward as you may think
- Why it’s not just about compliance, it’s more about your recipients
- Why every email marketer/ business needs to be a privacy specialist
- Mixed marketing messages – the pitfalls and how to avoid them
This Episode’s Featured Guest
Dennis Dayman
Chief Information Security Officer Code42,
Dennis Dayman has more than 25 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. Previously he was Return Path’s Chief Privacy and Security Officer which was acquired by Validity in 2019. Previously to Return Path, he was Eloqua’s Chief Privacy and Security Officer. Eloqua was acquired by Oracle for $871 Million dollars in 2012 and is now the centerpiece of Oracle's marketing
Our Hosts
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
Interested In Working with InboxArmy?
Get in touch today!
Enter your information below to request a free, no-obligation consultation.
I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.
Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.
Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.
