Episode 3:
Subscription Marketing: IA in Conversation With Matthew Holman
April 17, 2024
In this episode, InboxArmy’s Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to deliver value, customization, and storytelling and its crucial role in the subscription marketing channel mix.
What You Will Learn
- 07:11 - Active vs. Passive Subscription Models
- 13:26 - Driving Proactive Value in Subscriptions
- 18:12 - Understanding Churn
- 26:11 - Marketing Channel Mix for Subscriptions
- 31:14 - Who is Doing Subscriptions Right?
- 36:20 - Common Mistakes in Subscription Businesses
- 44:05 - Value of Email Marketing for Subscriptions
This Episode’s Featured Guest
Matt Holman
Founder at Subscription Prescription
Matthew Holman is the Co-Founder and Head of Growth for QPilot, an eCommerce brand that provides customizable software to help increase subscription revenue. He also started Subscription Prescription to help his customers on QPilot, but it quickly grew into a voice for the entire ecom community. With a weekly newsletter, podcast, and paid community (coming soon), Subscription Prescription is now an independent company that seeks to bring subscription knowledge to both startups and mature companies.
Our Hosts
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
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