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The world as we knew it has changed. Yes, all because of Covid-19 – the plague that has swept over the world. And businesses are also feeling the brunt of the pandemic. Speaking of businesses, how are they faring as the world goes into a lockdown? A Snapshot Look at Covid-19 – From a Marketer’s […]

No marketing platform drives as much ROI as email. With ROIs as high as $42 for every $1 spent, every marketer should be using it. Besides commanding insane ROIs, the email also has a unique advantage over other marketing platforms – versatility. Whatever business goal you have, be sure email can play a role in […]

There’s no marketing channel better than email marketing. We’ve heard it a hundred times and accepted it once and for all. With several technological advancements we’re sending all sorts of emails – action triggered, automated, order related etc. to connect with our subscribers. They love it too. But you know what still entices us the […]

What is a Holdout Testing? Holdout testing is the process of reviewing your email marketing program to quantify if the campaigns being sent are generating increased engagement metrics/conversions vs not sending anything. Are these email campaigns/automation really giving an incremental increase in engagement metrics/conversions/increase in revenue that would otherwise not be realized. This holdout test […]

According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday in 2019, which is more than 20% increase over 2018. As the big Friday of […]

Thanksgiving Day is one of the most favorite holidays in America. In 2018, 165M+ shopped over the Thanksgiving period of five days. 65% of Thanksgiving weekend shoppers said deals drove them to buy. Moreover, it is predicted that total US retail sales will reach 3.8% to $1.008 trillion. If you want to make the most […]

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an automated campaign.  “Why” is the most important question! When I ask people why they send […]

Email marketing is a popular, up-to-date, and influential tool for businesses to engage and reach out to customers effectively. While many may think that social media supersedes email marketing ideas, that is not the case. Email marketing services are still on par with social media and are expected to grow in 2020. As smartphones and […]