Co-Founder and Advisor
Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.
Drip campaigns can be used strategically to put your client acquisition on autopilot. With a good real estate drip campaign strategy, you can attract new cold prospects, nurture them into warm prospects, and convert them into clients (or at least make the work of closing business much easier for you/your sales team).
Many marketers have heard that email marketing personalization increases email-driven revenue, but they don’t have a proper understanding of how or why.
TLDR: When it comes to email marketing, it’s not just ESPs (email service providers) that get the job done—there are a ton of great email marketing tools out there that can help you with everything from building your list to crafting the perfect email to analysing your results.
Many companies think that browse abandonment emails are just like abandoned cart emails and that the same rules apply.
Your welcome email series flow is the first email your customer receives from you — It’s a friendly welcome message for customers that will encourage them to interact with your product or service, & if done well, will lead to increased customer retention. So it’s important that you count your welcome email subject lines.
Email popups sometimes called email capture popups or opt-in popup forms, are a great tool to use to capture email addresses from your website visitors so you can continue to communicate with them via email.
When most marketers and businesses think of holiday marketing campaigns, they think of Black Friday, Cyber Monday, Christmas, etc.
Whether you’re launching a new business, trying to fill your sales pipeline, or just trying to move units, you need leads fast! The urge to buy email lists and send bulk promotional emails is pretty tempting. And why shouldn’t it be? Instantly getting a big list of valuable leads without having to put in any […]